Al Jazeera's digital newsroom oversees all production and publishing operations on social platforms for Al Jazeera's Arabic social media outlets. Throughout this year, our focus has been on keeping our audience consistently informed about global events, with a particular emphasis on Middle East news.
We are proud to report exceptional levels of interactions and video views, achieved through the implementation of the best methods and practices that align with the expectations of our dedicated audience.
Our efforts in 2023 aimed to deliver timely news coverage, emphasizing live updates and breaking stories, especially in response to significant events occurring in the region.
The content strategy for the Al Jazeera ِArabic X account revolved around creating unique, original digital content tailored for X and designed specifically to cover stories of interest to Arab audiences worldwide.
Our dedication to producing engaging content and timely news coverage led us to diversify templates, keeping pace with platform updates and audience interests. As a pure news platform, 2023 showcased exceptional coverage, maintaining Al Jazeera's leadership in the news scene, spanning from the earthquakes in Turkey and Syria to Morocco, the floods in Libya, the Turkish elections, and the Gaza war.
Our strategy encompasses the following actions:
Our 2023 strategy has proven successful, yielding unprecedented results. We've garnered over 444.4 million views of visual content and achieved more than 33 million interactions (likes, comments, and shares). Here's a snapshot of our growth on Twitter in 2023:
