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Special Project

Special Project
From the 16th Annual Shorty Awards

Discover Universal Blog

Finalist in Blog & Micro-blog


The goal of the Discover Universal Blog is to provide our guests with highly valuable, easy-to-find and entertaining-to-read/listen to/watch content that will offer tangible help as they dream up and eventually experience their vacation to Universal Orlando Resort and Universal Studios Hollywood.

On the Blog, readers will find digestible planning content with an emphasis on personable and relevant guides, tips, and deep-dive features into what is available at Universal.

Our mission is to make the Discover Universal Blog the most trusted, visited, and valuable source for informative and entertaining content about Universal Destinations & Experiences (UDX). 

Strategy and Execution

We know our audience has a hard decision to make when they are deciding how to spend their well-earned money and time.  We also know there is a ton of noise online to compete with, even when it comes to information regarding your brand/product. So we wanted to provide a single source of truth that our guests can rely on as factual, comprehensive, not boring, not salesy, and fun to spend time on. So we stopped thinking of ourselves as a corporate blog, and instead, started thinking of ourselves as a media company, a startup media brand tasked with conquesting organic search with so much informative and entertaining content that it would be impossible to research UDX vacations and not be engaged with our content. 



We have seen overwhelming success since we shifted our strategy on the Discover Universal Blog with significant increases across all of our key metrics like site traffic, and average time spent on the site/page.

 - “Thank you for this! I had no clue there were so many breakfast options.”

- “Love this story! You inspired me and my college girlfriends to start planning a girls’ trip to Universal.”


Video for Discover Universal Blog

Entrant Company / Organization Name

Universal Destinations & Experiences


Entry Credits