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Go The Extra Inch with Inch's Cider

Finalist in Product Feature Video, Copywriting

Entered in Local Campaign


Inch’s Cider is a British cider that’s perfectly crisp because they go the extra Inch in all they do.

And this summer we needed to drive awareness of Inch’s Cider, the drink’s great taste (especially with lemon) and their green credentials.


We would build on the success of their current platform of ‘Going the Extra Inch’ and bring it to the target audience of 18-34 year old alcohol drinkers, city folks. 

They’re professionals who are looking for a delicious cider to enjoy after work or with friends looking to have fun with a great tasting drink.

Inch’s fresh & fun summer aesthetic could be perfectly poured into the platform where our audience spent the most time with their friends: Instagram.

The four passion points for the summer that we’d inject into our content were identified as: Food, Nature, Sustainability and Spoken Word.

And diverse content creators from within these passion point communities would be our partners in stirring up the good vibes.


We worked with ten UK creators to craft energetic, fun, feel good and summer themed content.

They embraced the creative idea and showed how they went the Extra Inch for their friends and even strangers. From surprise picnics, seducing friends out the house with an Inch’s Cider and gifting it as an act of kindness, the good times rolled across screens over June and July.

To punctuate Inch’s sustainability and partnership with Patch Plants, we hosted a unique experience: ‘The Local’ - a pop up pub where all ingredients were sourced within a 40 mile radius. 

Four of our original creators and four new foodie creators attended the launch and drove traffic online and through the doors.

All content conveyed the perfect essence of summer, true to the creator. 


Our fantastic results were a result of a well-executed strategy and perfect match of the right creators and content style.

And to fully understand the effectiveness of our content we used eye-tracking and emotion measurement in a Brand Lift Study which found:


Sample of audience comments


Video for Go The Extra Inch with Inch's Cider

Entrant Company / Organization Name

Whalar, Inch's Cider


Entry Credits