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Special Project

Special Project
From the 16th Annual Shorty Awards

About The Journey

Silver Honor in Branded Podcast


About the Journey, the podcast from Marriott Bonvoy Traveler, released its third season, focusing on stories of transformative travel, with a hyper-local lens showcasing lesser-known communities and neighborhoods within major cities.   

The goals of this program are to create a deeper understanding of destinations through stories of local communities, as well as grow the audience for the podcast, measured by followers and downloads.

Increase podcast downloads and/or followers by 5%

Strategy and Execution

Listeners join our host, Oneika Raymond, as she explores neighborhoods such as the British-Nigerian hub of Peckham, London, with a local author; finds an unexpected running scene in Washington Heights, New York City, alongside the founder of We Run Uptown; and dances to the music in Little River, Miami with a local creative visionary. 

Season 3 inspires listeners to stay, explore and discover the unexpected with Marriott Bonvoy’s 31+ hotel brands and over 8000 hotels in cities around the world.


According to data from Simplecast, 30-day downloads of podcast episodes 1 through 5 of Season 3 (plus the season 3 trailer) of About the Journey increased 260% over Season 2 episodes 1 through 6 (plus the season 2 trailer). 

Total listening time grew 332% YoY.

Combined Apple and Spotify Podcast Followers saw a 20% increase from Season 2.

Since the start of Season 3, Apple Podcast followers saw a 43% increase over Season 2.



30-day downloads of podcast episodes 1 through 5 of About the Journey Season 3 increased 110% over Season 2 episodes 1 through 6, according to data from Simplecast.  

Between June 22nd, 2023, and August 29th, 2023, Apple and Spotify Podcast followers rose 18%  

Since the start of S3, Apple Podcast followers saw a 43% increase over Season 2.


Video for About The Journey

Entrant Company / Organization Name

Marriott International


Entry Credits