Dieux Skin is the leader in clinically vetted skincare. The brand’s success has skyrocketed as a cult favorite among savvy beauty junkies.
Dieux Skin is a social-first brand teeming with founder-led content. It was a no-brainer to explore first-mover opportunities when TikTok launched its in-app social commerce platform, TikTok Shop.
Dieux looked to our agency known for being best in the world at content, creators and ads in social media. Iced Media is one of TikTok Shop’s first official U.S. partners and the only full-service partner specializing in the Beauty category.
That’s when the magic began!
Our team worked with Dieux Skin to define clear objectives to support their brand and measure performance.
Our objectives:
In September of 2023, before the platform officially launched, Dieux Skin partnered with our agency to become one of the first beauty brands to pioneer TikTok Shop.
Our teams collaborated to onboard, strategize and execute what has become a best practice playbook for beauty brands on TikTok Shop. The strategy was to leverage TikTok Shop’s robust infrastructure including:
Iced Media’s recommendation was to generate early buzz by opening the store with the brand’s highly anticipated Air Angel product launch, a line expansion of its hero, Instant Angel.
Our teams worked around the clock to achieve this goal and overcome the challenges along the way.
Our challenges:
Our teams joined forces to develop a content strategy led by Dieux Skin’s co-founder, Charlotte Palermino, one of TikTok’s most trusted beauty experts. Supplemented with shoppable Brand and Affiliate short videos, all promoting Air Angel, the product sold out immediately, gave birth to Dieux’s newest and fastest-growing sales channel and generated results that met our objectives.
Our results:
* Added value - A halo effect driving new customers and sales to DieuxSkin.com
