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Special Project

Special Project
From the 16th Annual Shorty Awards

Spider-Man: Across The Spider-Verse - Digital & Social Media Campaign

Winner in Global Campaign

Audience Honor in Global Campaign


When you have a film as anticipated, acclaimed, and globally adored as Academy Award winner Spider-Man: Into the Spider-Verse, marketing its sequel requires new rules and an unprecedented boldness.

Our team's mission was clear: to propel Spider-Man: Across the Spider-Verse to new heights. We aimed to shatter previous marketing standards by fully embracing cutting-edge digital technologies while staying true to the message of our beloved film. In doing so, we also wanted to generate excitement and anticipation for the sequel, while also engaging fans across various platforms worldwide. 

Our goals were specific: maximize trailer views, ignite social media buzz, cultivate community engagement, and ultimately drive box office success. With a focus on innovation and strategic partnerships, our aim was to elevate the Spider-Verse brand and solidify its position as a cultural phenomenon.


Strategy and Execution

We orchestrated a multi-faceted approach to bring our vision to life by:

Challenges were met head-on, including coordinating diverse initiatives and ensuring authenticity in engagement, resulting in a cohesive and impactful campaign.


The results of our campaign exceeded expectations, meeting and surpassing our goals in ways we couldn’t have imagined! With 32.5 million trailer views, 1.5 million Spidersona creations, and 8 million impressions for the trailer recreation, we successfully generated widespread excitement and engagement on a global scale. Our SMS engagement strategy proved highly effective, as the Spider Society reached new hieghts, amassing the largest following of an entertainment brand ever on Community.

Additionally, our TikTok account experienced rapid growth, reaching 1.5 million followers from its inception and over 19 billion views under the #SpiderVerse hashtag. Influencer partnerships and social media buzz also contributed to our Box Office revenue of $682 million worldwide, showcasing the success of our efforts in driving audience excitement and engagement for Spider-Man: Across the Spider-Verse.


Video for Spider-Man: Across The Spider-Verse - Digital & Social Media Campaign

Entrant Company / Organization Name

Sony Pictures Entertainment


Entry Credits