The Daily Show wanted to comment on the conservative backlash to mainstream products and businesses that were attempting inclusive marketing tactics.
In response to headlines of Conservatives destroying products by “woke” companies, this piece of content pokes fun at the extreme measures some were going to to get rid of these items. The video highlights the absurdity of “woke” products as well as the inanity of spending money on an item to ultimately destroy it.
The video was programmed across key social channels including Facebook, Twitter, YouTube, Instagram and TikTok, and optimized to drive views and engagement on each platform.
The video garnered 2M views and 90K engagements across platforms.
