THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 16th Annual Shorty Awards

The Patriot Hammer: For Smashing Woke Products

Bronze Honor in Medium-Length Video

Objectives

The Daily Show wanted to comment on the conservative backlash to mainstream products and businesses that were attempting inclusive marketing tactics.  

Strategy and Execution

In response to headlines of Conservatives destroying products by “woke” companies, this piece of content pokes fun at the extreme measures some were going to to get rid of these items. The video highlights the absurdity of “woke” products as well as the inanity of spending money on an item to ultimately destroy it.

The video was programmed across key social channels including Facebook, Twitter, YouTube, Instagram and TikTok, and optimized to drive views and engagement on each platform.

Results

The video garnered 2M views and 90K engagements across platforms.

Media

Video for The Patriot Hammer: For Smashing Woke Products

Entrant Company / Organization Name

MTV Entertainment Studios

Links

Entry Credits