THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 16th Annual Shorty Awards

Peacock on YouTube

Silver Honor in YouTube Presence

Objectives

Peacock’s YouTube Channel is the ultimate destination for fan exploration and engaging storytelling, immersing audiences in the world of our library: from timeless NBC shows like SNL, The Office, and Parks and Recreation, to exclusive Originals ๐Ÿ“  

In 2023, our objective was to scale our channel subscribers over the 1M mark and beyond ๐Ÿ“ˆ To do this, we would need to invest in a new medium, Shorts, without cannibalizing the bread-and-butter of our channel, longform โš–๏ธ 

Strategy and Execution

Results

Peacock’s YouTube channel surpassed its 1M goal, reaching a whopping 1.5M subscribers, a +138% YoY gain. Shorts contributed 60% of that growth.  

We also saw a +300% increase in our channel’s organic views (up from 491.M in 2022) and a +1300% increase in Shorts organic views (from 30.3M in 2022).  

Ultimately, Shorts was a major driver in our 2023 results, supporting our strategic hypothesis that investing in this new medium (a +180% YoY increase in Shorts content production, btw) would pay off. 

Media

Video for Peacock on YouTube

Entrant Company / Organization Name

Peacock

Links

Entry Credits