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Special Project

Special Project
From the 16th Annual Shorty Awards

Peacock on YouTube

Silver Honor in YouTube Presence


Peacock’s YouTube Channel is the ultimate destination for fan exploration and engaging storytelling, immersing audiences in the world of our library: from timeless NBC shows like SNL, The Office, and Parks and Recreation, to exclusive Originals ๐Ÿ“  

In 2023, our objective was to scale our channel subscribers over the 1M mark and beyond ๐Ÿ“ˆ To do this, we would need to invest in a new medium, Shorts, without cannibalizing the bread-and-butter of our channel, longform โš–๏ธ 

Strategy and Execution


Peacock’s YouTube channel surpassed its 1M goal, reaching a whopping 1.5M subscribers, a +138% YoY gain. Shorts contributed 60% of that growth.  

We also saw a +300% increase in our channel’s organic views (up from 491.M in 2022) and a +1300% increase in Shorts organic views (from 30.3M in 2022).  

Ultimately, Shorts was a major driver in our 2023 results, supporting our strategic hypothesis that investing in this new medium (a +180% YoY increase in Shorts content production, btw) would pay off. 


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