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Special Project

Special Project
From the 16th Annual Shorty Awards

Cirque du Sound

Silver Honor in Art & Culture Podcast

Audience Honor in Art & Culture Podcast


For decades, you’ve witnessed the boundless creativity, innovation, and imagination of Cirque du Soleil on stages across the world. Now, the creators behind Cirque are taking you on a new kind of journey through the theater of the mind. Cirque du Sound is a sonic trip from the outer edges of the universe to the inner folds of humanity. Hosted by renowned director and Cirque du Soleil Creative Guide, Michel Laprise, Cirque du Sound immerses you in a series of profound dialogues with modern visionaries in art, science, nature, philosophy, and everyday wonder. With each episode linking back to a central theme found in popular Cirque du Soleil shows, Cirque du Sound broadens your definition of creativity through a unique 'cirque-oscopic' point of view. Listen in and open your mind to 12 utterly unique episodes of the Cirque du Sound podcast.  

Strategy and Execution

To bring the Cirque du Sound podcast series to life, we embarked on a comprehensive strategy that aimed to encapsulate the essence of Cirque du Soleil's creativity and innovation while delivering a captivating auditory experience to a new and wider audience while delivering added value to core fans with a different form of entertainment. With a focus on awareness, engagement and new audience acquisition, Cirque du Sound will dominate all Cirque du Soleil owned channels at launch and maintain a sustained voice throughout the 6-month series. 


We began by conceptualizing the overarching theme of the podcast series, drawing inspiration from Cirque du Soleil's rich history of pushing boundaries and transcending conventional norms. The concept of exploring creativity from various perspectives, guided by renowned director Michel Laprise, allowed us to craft a narrative that would resonate with both existing Cirque fans and new audiences. 


One of the critical elements of the project was identifying and securing interviews with a diverse array of modern visionaries. We meticulously curated guests from the realms of art, science, nature, philosophy, and more, ensuring each episode offered unique insights and perspectives. These interviews were carefully structured to delve deep into the central theme while drawing parallels to Cirque du Soleil's shows, creating a cohesive and immersive experience for listeners. 


We placed a strong emphasis on production quality to ensure that Cirque du Sound delivered an unparalleled auditory journey. From sound design to editing, every aspect of production was meticulously crafted to transport listeners. Our team collaborated closely with audio engineers and designers to create a sonic landscape that complemented the rich dialogue and thematic exploration. 


Challenges inevitably arose during the execution phase, including logistical hurdles in scheduling interviews with high-profile guests and ensuring a consistent release schedule for episodes. Additionally, maintaining the balance between intellectual depth and accessibility in the conversations proved to be a recurring challenge, requiring careful scripting and editing to strike the right tone. 


However, through proactive problem-solving and a relentless commitment to quality, we successfully navigated these challenges and brought Cirque du Sound to fruition. The result is a podcast series that not only celebrates the spirit of Cirque du Soleil but also offers a thought-provoking exploration of creativity and innovation from diverse perspectives. Its unique blend of artistry, intellect, and wonder sets it apart as a standout entry in the podcast landscape, deserving of recognition and acclaim. 


Our team set out with clear objectives for Cirque du Sound, aiming to engage and delight our audience while expanding our reach within the podcasting community. The results we achieved exceeded our expectations and demonstrated the success of our efforts. 


Moreover, our all-time download count of 38,381 and unique listener count of 26,052 demonstrate the sustained interest and engagement our podcast has generated over time. With 719 followers on Apple Podcasts and 1,254 followers on Spotify, we have successfully built a loyal and dedicated listener community. 


Overall, these results indicate that our efforts have not only met but exceeded our team's objectives and benchmarks. We have created a podcast that resonates with our audience, drives engagement, and expands our reach within the podcasting sphere, making it a true success. 


Video for Cirque du Sound

Entrant Company / Organization Name

Cirque du Soleil


Entry Credits