THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

15th Annual Winners and Honorees

Of the Year

Large Agency of the Year

OMD - Large Agency of the Year Winner

Mid-Size Agency of the Year

Wieden+Kennedy - Mid-Size Agency of the Year
Wieden+Kennedy
Winner

Small Agency of The Year

TriplePlay Studios – Small Agency of the Year
TriplePlay Studios
Winner

Large Brand of the Year

MTV Entertainment Studios and Paramount Media Networks - Large Brand of the Year
MTV Entertainment Studios and Paramount Media Networks
Winner

Small Brand of the Year

Niantic Labs - Small Brand of the Year
Niantic Labs
Winner

Campaign

Brand Awareness Campaign

SMILE - Viral Marketing
TriplePlay Studios, Paramount Pictures
Winner National Tight Ends Day
NFL
Gold A Mountain of Entertainment
Paramount+
Gold Expedia #TravelTheAds
Expedia Group
Silver HerShe #SHEROES by Lowe Lintas and White Rivers Media
Lowe Lintas and White Rivers Media, Hershey India
Silver GOATbusters
Critical Mass & TBWA/Chiat/Day, DIRECTV
Bronze FIRST®’s More Than Campaign
FIRST®, FIRST®
Audience Honor

Global Campaign

Bring Home the Bud
Wieden+Kennedy New York, Budweiser / AB InBev, Africa São Paulo
Winner Wear Wool, Not Fossil Fuel
PMG, Craft Media London, 20something, Park Village, Studio Birthplace, The Woolmark Company
Gold McEnroe vs. McEnroe
FCB, Michelob ULTRA
Silver Pizza Pursuit
VMLY&R Commerce, Pizza Hut
Bronze Reimagining the Future with Smarter IT Infrastructure
Lenovo, Intel and Courageous Studios
Audience Honor

Launch Campaign

Bring Home the Bud
Wieden+Kennedy New York, Budweiser / AB InBev, Africa São Paulo
Winner The Ritz-Carlton x Showtime — The First Lady Suites
The Ritz-Carlton
Gold The Adult Happy Meal
Wieden+Kennedy New York, McDonald's
Silver e.l.f. Cosmetics: "It's an e.l.f.ing Glow Storm"
SHADOW, e.l.f. Cosmetics
Bronze Expect Something More With AAA
Digitas, ACG/AAA
Audience Honor

Mobile Campaign

POCKY ALL TASTES COVERED
DENTSU CREATIVE PHILIPPINES, GLICO PHILIPPINES INC.
Winner Outbrain Brand Studio & Elvie - Engaging by Design
Outbrain
Audience Honor

Rebrand Campaign

W Hotels Relaunch
W Hotels
Winner #HelloAlludo!
Alludo
Gold Your Guide to the Wild - Hootsuite
Hootsuite
Gold Good Leads The Way
72andSunny, United
Gold Cook Like A Mother
Digitas, RAGU
Audience Honor

Social Good Campaign

The Cost of Inequality
Edelman, Fondation Des Femmes
Winner Cadbury's World First Pop-Up Storyteller's Recording Studio
Triple Eight, Cadbury
Gold #Mynameis The Fuh-Net-Ic Filter
Edelman, Race Equality Matters
Silver The Milestone Initiative: Harnessing the Power of Representation in Comics
Ally
Bronze Build Against Cancer 2022
St. Jude Children's Research Hospital - ALSAC
Audience Honor

Campaign by Diverse-Owned Businesses

Aspercreme - Asperqueens
Terri & Sandy, Sanofi - Aspercreme
Winner Conversations Amongst Us
Joe Freshgoods, Inc.
Audience Honor

Integrated Campaign

SMILE - Viral Marketing
TriplePlay Studios, Paramount Pictures
Winner "Live From The Upside Down"
Observatory, Doritos and Netflix
Gold Jazz Bath
The Marketing Arm (TMA), State Farm®
Silver Expedia #TravelTheAds
Expedia Group
Bronze Only Murders in the Building Season 2 Integrated Campaign
Hulu Originals
Audience Honor

Local Campaign

The Cost of Inequality
Edelman, Fondation Des Femmes
Winner #NoShameNoBlame: a campaign demanding a serious sentence for a serious crime
ABAAD - Resource Center for Gender Equality
Gold Shark Tank India Season 1
White Rivers Media, Sony LIV
Silver SAVOUR
Edelman Canada, Unilever
Bronze The New York Times Games Spelling Bee
Hearts & Science, The New York Times
Audience Honor

Multi-Platform Campaign

The Adult Happy Meal
Wieden+Kennedy New York, McDonald's
Winner Blur The F*ckin Lines
Movement Strategy, Prime Video
Gold Smile Campaign | Paramount Pictures
Paramount Pictures
Silver Facebook & Instagram: Pa Mi Gente LHHM
Meta, Facebook
Bronze The A100: Gold Excellence in 2022
Gold House
Audience Honor

Regional Campaign

The Second Question
FCB Kinnect, SMART Bazaar
Winner Electrolux Sustainability Squad
Hashtag Interactive, Electrolux
Audience Honor

Content and Media

Blog & Micro-blog

Smile Train Stories
Smile Train
Winner HMH Shaped Blog
Houghton Mifflin Harcourt
Audience Honor

Branded Series

Overheard At Northrop Grumman
Northrop Grumman, Dentsu Creative
Winner, Audience Honor Barbie You Can Be Anything Series
Mirrored Media, Mattel
Gold Sony Presents: Creator to Creator - Uncharted
Sony Corporation of America
Silver Behr Paint Company 'To DIY For' Campaign
TBWA\CHIAT\DAY LA and M Booth, Behr Paint Company
Bronze

Contest or Promotion

Uber Eats presents "DON'T RUN OUT"
Kamp Grizzly, Uber Eats
Winner DORITOS x SUPER BOWL LVI: FLAMIN' HOT OR NOT LIVE SWEEPSTAKES
D3 (Frito-Lay In-House Agency), Frito-Lay
Audience Honor, Gold

Email

LA2050 Newsletter
Goldhirsh Foundation & LA2050
Winner MASTERPIECE Mystery! Insider Email
GBH/Masterpiece
Audience Honor

Filter/Lens

Flamin’ Hot Snackable Screens
OMD USA, Cheetos; Frito-Lay North America
Winner Truth, Dare or Dollar
ATTN:, Cash App
Gold 2022 MTV Video Music Awards "Party With VMAs" Hashtag Challenge
MTV Entertainment Studios and Paramount Media Networks
Audience Honor, Silver Welcome to Chippendales AR Filter
Hulu
Bronze

Meme & GIFs

Smile Campaign | Paramount Pictures
Paramount Pictures
Winner SPIDER-MAN: NO WAY HOME Pointing Meme
Sony Pictures Entertainment
Gold Spirit Hallowmeme
Spirit Halloween
Silver Yellowstone
MTV Entertainment Studios and Paramount Media Networks
Bronze Chex Mix Little Miss Meme
The Social Lights, Chex Mix
Audience Honor

Native Advertising

Aspercreme - Asperqueens + Heel Hack
Terri & Sandy, Sanofi - Aspercreme
Winner FOX | The Perfect Tenant
Publicis Groupe Turkey, The Walt Disney Company / FOX
Gold Demystifying DeFi | Morning Studio x Cake DeFi
Morning Studio, South China Morning Post
Audience Honor

User-Generated Content

The Adult Happy Meal
Wieden+Kennedy New York, McDonald's
Winner, Audience Honor Etsy Instagram
Etsy
Gold #IYWYK: Celebrating REAL Walmart Shopper Stories on TikTok
Day One Agency, Walmart
Silver

Branded Content

Ancestry “A Dream Delivered: The Lost Letters of Hawkins Wilson” Documentary
OMD USA, Ancestry, Weber Shandwick
Winner "Live From The Upside Down"
Observatory, Doritos and Netflix
Gold Algorand Earth Day
Invisible North, Algorand
Silver 100 Faces of Lincoln Campaign
KRo Events & Hudson Rouge, Lincoln
Silver Quest for Craft
Quaker City Mercantile, The Balvenie Single Malt Scotch Whisky
Bronze Cat Trial 13: Goodnight, Goodnight, Construction Site
Caterpillar Inc.
Audience Honor

Clapback

KFC x Lil Nas X x Jack Harlow Meal Twitter Reply
MullenLowe U.S., Kentucky Fried Chicken
Winner, Audience Honor Michelob Guy
Wieden + Kennedy, Michelob ULTRA
Gold

Data Visualization

Visa Masters of Movement
Imagination, Visa
Winner The Circular Cities Barometer
Bloomberg Media, Holcim
Gold Nielsen’s essential data hub for the FIFA World Cup 2022™
The Nielsen Company
Audience Honor

Emojis

Smile Campaign | Paramount Pictures
Paramount Pictures
Winner, Audience Honor

Micro-site

Match Group x Visible Partner to Launch a Singles Registry
Match Media Group
Winner, Audience Honor Billboard Music Awards + TikTok: From Sound to Song
Dick Clark Productions and TikTok
Gold Halo Transmedia Site
Paramount+
Silver Ambré's EP 3000° App
Roc Nation
Bronze

Single Post or Activation

SPIDER-MAN: NO WAY HOME Pointing Meme
Sony Pictures Entertainment
Winner Michelob Guy
Wieden + Kennedy, Michelob ULTRA
Gold The Daily Show - Conservatives vs. KKK: Spot the Difference
MTV Entertainment Studios and Paramount Media Networks
Silver How to Use a Pay Phone if You Were Born After 1997: An excruciatingly painful tutorial for Gen Z.
Verizon
Audience Honor

Voice

What's Up Tok?
Movement Strategy, Looney Tunes
Winner AARP TikTok Channel
AARP
Audience Honor, Gold Miller Light: Roast & Toast
VOLT - A Molson Coors Studio, Molson Coors
Silver

Design

Animation

Honda Civic 50th Anniversary
RPA Advertising, American Honda Motor Company
Winner Headspace and Star Wars™
Headspace, Disney
Gold Puss in Boots: The Last Wish - ASMR
DreamWorks Animation, Universal Pictures
Silver Holiday Claymation Campaign
Fiverr
Audience Honor

Brand Identity

Amazon Prime Video - Reactive
Movement Strategy, Amazon Prime Video
Winner, Audience Honor French's Mustard Donuts
Fitzco, McCormick & Company
Gold

Graphic Art

Criminal Minds Character Cards
Paramount+
Winner Can't Quiet Pride
Digitas, Digitas
Audience Honor, Gold Star Trek: Strange New Worlds Windows to the Worlds Social Posters Campaign
Paramount+
Silver

Sound

Halo Theme Midi Controller
ayzenberg, Xbox
Winner Your Shot Your Story: Self Portrait
Edelman, Adobe
Audience Honor

Visual Effects

McEnroe vs. McEnroe
FCB, Michelob ULTRA
Winner Forever Determined
RPA Advertising, American Honda Motor Co., Inc.
Gold Algorand Earth Day
Invisible North, Algorand
Audience Honor

Art Direction

French's NIL
Fitzco, McCormick & Company
Winner Joy Is The Ultimate Trophy
GUT, Michelob ULTRA
Gold gOD-Talk 2.0: Hip-Hop & #BlackFaith
Smithsonian National Museum of African American History & Culture
Silver French's Mustard Donuts
Fitzco, McCormick & Company
Silver Adult Swimming
Movement Strategy, Adult Swim
Bronze Clash From The Past Mini Games
ROSE, Supercell
Audience Honor, Bronze

Brand Redesign

Google Developer Summit / Rebrand
Google China
Winner, Audience Honor

Images

SpongeBob Popsicle Painting
Nickelodeon
Winner 94th Oscars Red Carpet Portrait Studio: In Partnership with People Magazine & Entertainment Weekly
Academy of Motion Picture Arts and Sciences
Gold Gingerbread Dive Bars
ICF Next, Miller High Life
Silver More Than MG
HashtagHealth, Alexion
Audience Honor

UX/UI

Teddie Peanut Butter Website
AMP Agency, Teddie Peanut Butter
Winner, Audience Honor Urban Decay x JOIN Stories
Urban Decay Cosmetics x JOIN Stories, Urban Decay
Gold

Industry

Auto

Modathon
The Many, eBay
Winner Scary Fast
Wieden+Kennedy New York, Ford Motor Company
Gold Jeep Grill Scan
GoSpooky, Jeep, Stellantis Canada, Publicis Toronto / Starcom Canada, Snapchat
Silver IONIQ 5 “Evolves” EV
INNOCEAN USA, Hyundai Motor America
Silver Between 2 Rides
The Many, eBay
Silver OKAY, Hyundai
QYOU Media
Audience Honor, Bronze

Business to Business

Overheard At Northrop Grumman
Northrop Grumman, Dentsu Creative
Winner, Audience Honor Dell I.T. Squad
EssenceMediacom, Dell Technologies
Gold The Naysayer
Walker Sands, commercetools
Silver

Education

WeAreTeachers, a Community of 3 Million Educators
WeAreTeachers
Winner Crayola's Creativity Week Unites Classrooms Around the World
Telescope Inc., Crayola
Audience Honor

Family and Parenting

The Most Boring Room Ever
Ketchum London, The Lego Foundation
Winner Lovevery
Lovevery
Audience Honor, Gold

Fitness, Health, & Wellness

The Be There Certificate
DKC, Born This Way Foundation
Winner Headspace Women’s Minds & Bodies Collection
Headspace
Audience Honor

Gaming

#DeadpoolSuns
Wildlife, 2K Games, Firaxis Games, Marvel
Winner God of War: Ragnarök - All Parents Can Relate
MOCEAN, Sony Interactive Entertainment
Gold League of Legends World Championship - Riot Games Music
MOCEAN, Riot Games Music
Silver Pokémon GO - Ultra Beast Arrival
Pokémon GO
Bronze Clash From The Past Mini Games
ROSE, Supercell
Audience Honor

Hospitality

The Luxury Collection – Hotel Stories & Experiences
The Luxury Collection
Winner The Luxury Collection – Content Strategy
The Luxury Collection
Gold Hotels.com x The Daily Show with Trevor Noah Presents 'Investigating Perfection' with Desi Lydic
Paramount Brand Studio, Hotels.com, Expedia Group
Silver Red Rufus Takes TikTok In Honor of the PuppyBowl
Acadia, Red Roof
Audience Honor

News & Media

Al Jazeera English’s 2022 Global News Coverage
AJ Digital
Winner Impact
Impact Media
Gold Start Here
Al Jazeera
Silver AJ+ Coverage of Shireen Abu Akleh
AJ+, Al Jazeera Digital
Bronze TYT: America's Largest Progressive News Network
TYT
Audience Honor

Pets & Animals

BARK Gives America Tattoos for National Dog Day
BARK
Winner, Audience Honor

Real Estate

SERHANT. Signature Content Suite
SERHANT.
Winner RE/MAX Social Media is Unstoppable
RE/MAX, LLC
Audience Honor, Gold #MoreThanAHome
PB&, Windermere Real Estate Services
Silver Life’s Moments Happen at Sequoia
Sequoia
Bronze

Retail & E-Commerce

#IYWYK: Celebrating REAL Walmart Shopper Stories on TikTok
Day One Agency, Walmart
Winner #IsItMondayYet - Building Hype for a Month of Walmart Black Friday Deals
Day One Agency, Walmart
Gold Walmart Land
Publicis Groupe/Dept. W: Digitas, Publicis NY and Fallon, Walmart
Audience Honor, Gold

Sports

National Tight Ends Day
NFL
Winner The Spirit of 17
Chemistry, Atlanta United
Audience Honor, Gold 10 Years in Brooklyn
Wieden+Kennedy New York, Brooklyn Nets
Silver King of the Court
Translation, Beats by Dre
Bronze

Television

"Live From The Upside Down"
Observatory, Doritos and Netflix
Winner, Audience Honor

Wine, Beer & Spirits

Bring Home the Bud
Wieden+Kennedy New York, Budweiser / AB InBev, Africa São Paulo
Winner, Audience Honor Gingerbread Dive Bars
ICF Next, Miller High Life
Gold Michelob Guy
Wieden + Kennedy, Michelob ULTRA
Silver

Beauty

Thirst Trap feat. Martha Stewart
Whalar, Clé de Peau Beauté
Winner e.l.f. Cosmetics: "It's an e.l.f.ing Glow Storm"
SHADOW, e.l.f. Cosmetics
Audience Honor

Consumer Brand

eos: Smoothness When You Need it Most
eos Products
Winner Amazon Prime Video - Reactive
Movement Strategy, Amazon Prime Video
Gold Your Best is Best/Combo Feeding Story with Bobbie and Ashley Graham
Full Picture Productions, Bobbie
Audience Honor

Entertainment

SMILE - Viral Marketing
TriplePlay Studios, Paramount Pictures
Winner Looooong and unfunny; the clever way HULU promoted their #1 hit comedy
Reach Agency, Hulu
Audience Honor

Financial Services

Vigil Aunty
FCB Kinnect, HDFC Bank
Winner Jazz Bath
The Marketing Arm (TMA), State Farm®
Audience Honor, Gold Carmichael Lynch and H&R Block: A Fair Shot
Carmichael Lynch, H&R Block
Silver Serial Killer Receipts
Xero
Bronze

Food & Beverage

Cracker Jill
Ketchum, Frito-Lay North America: Cracker Jack
Winner Adulting Sucks
Wieden+Kennedy New York, Kraft Heinz
Gold Cook Like A Mother
Digitas, RAGU
Audience Honor, Silver Absolut.Land
United Entertainment Group, Absolut
Silver French's NIL
Fitzco, McCormick & Company
Bronze

Government & Politics

For Us
HL Strategies, Katie Darling for Louisiana
Winner Earth Strikes Back with NASA and Johns Hopkins APL’s #DARTMission
NASA and Johns Hopkins APL
Gold "Hear From"
MAXWELL ALEJANDRO FROST FOR CONGRESS, Maxwell Alejandro Frost for Congress
Silver Barack Obama x ATTN: The Power of Your Vote in 2022
ATTN:
Audience Honor, Bronze

Live Events

Pokémon GO - Ultra Beast Arrival
Pokémon GO
Winner 2022 MTV Video Music Awards
MTV Entertainment Studios and Paramount Media Networks
Audience Honor, Gold League of Legends World Championship Opening Ceremony
Riot Games Music
Silver NBA x Art Basel
Sparks, Michelob ULTRA
Bronze 2022 MTV EMA
MTV International
Bronze

Non-Profit

#NoShameNoBlame: a campaign demanding a serious sentence for a serious crime
ABAAD - Resource Center for Gender Equality
Winner charity: water OneOnOne Experience
charity: water
Gold Sunshine Online
Fitzco, Camp Sunshine
Silver LEAD FROM BEHIND
Colorectal Cancer Alliance
Bronze The A100: Gold Excellence in 2022
Gold House
Audience Honor

Pharma & Healthcare

Aspercreme - Asperqueens
Terri & Sandy, Sanofi - Aspercreme
Winner Dekho Magar Pyaar Se
FCB Kinnect, Bausch & Lomb
Gold Red Dab? Red Flag
Saatchi & Saatchi Wellness, GSK Oncology
Silver My Second First Time
Edelman, MSD Sharp & Dohme
Bronze The Spot Her® Initiative
MMC (Marina Maher Communications); HashtagHealth, Eisai Inc.
Audience Honor

Restaurants

Not for Sharing
GSD&M, Pizza Hut
Winner The Adult Happy Meal
Wieden+Kennedy New York, McDonald's
Gold McDonald's Word of the Day: QPC
GSTV, McDonald's, Publicis One, Wieden+Kennedy
Audience Honor

Social Activism

Woombies - The Official Protest Plushie
The Variable
Winner, Audience Honor Juneteenth Thoughts
Wieden+Kennedy New York, noir @ Wieden+Kennedy New York
Gold Justice for Some
HLK, ArchCity Defenders
Silver The Second Question
FCB Kinnect, SMART Bazaar
Bronze

Technology

Algorand Earth Day
Invisible North, Algorand
Winner Young Love
Wieden+Kennedy New York, Google Pixel
Gold Defeat life's big little annoyances
Yahoo
Audience Honor

Travel & Tourism

"Horse Kicks"
Cornett, VisitLEX
Winner Expedia #TravelTheAds
Expedia Group
Gold Runway Runway
Wieden+Kennedy New York, Delta Air Lines
Audience Honor, Silver Tourism Australia x The Wiggles: Holiday the Wiggly Way by Digitas ANZ
Digitas ANZ, Tourism Australia
Bronze Ski for All (Case Study)
Barkley, Motel 6
Bronze

Influencer & Celebrity Partnership

Emerging Platform Partnership

What the Hack with Adam Levin
Loud Tree Media
Winner Whistle presents: The Ultimate Pet Capsule Collection
Whisk
Gold It’s Bigger Than Me, a Reddit Ask Me Anything Campaign
NNI One, a joint CMI Media Group & Wavemaker Agency Solution, Novo Nordisk
Audience Honor

Instagram Partnership

Toby the Vegetarian Vampire
Wieden+Kennedy New York, Kraft Heinz
Winner GetYourGuide's Unforgettable Leslie Jordan Experience
Billion Dollar Boy, GetYourGuide
Gold Hard Rock Cafe - Messi Burger - Champions Edition
Plus 1 Communications, Hard Rock Cafe
Audience Honor

TikTok Partnership

Thirst Trap feat. Martha Stewart
Whalar, Clé de Peau Beauté
Winner Chipotle Mexican Grill x Corn Kid
Day One Agency, Chipotle Mexican Grill
Gold Jake Gets Social
The Marketing Arm (TMA), State Farm®
Audience Honor, Silver Connecting American Express’ Small Business Saturday with the Next Generation of Shoppers on TikTok
Day One Agency, Barbarian, Dentsu Creative, M Booth, & UM, American Express
Bronze

YouTube Partnership

#GamerVsWorld
Portal A, Lenovo
Winner, Audience Honor

Facebook Partnership

JCP Live Holiday Spectacular
JCPenney
Audience Honor, Bronze

Multi-Platform Partnership

Ripley’s Believe It or Not! Making History With Kim Kardashian At The Met Gala
Ripley's Believe It or Not!
Winner Martha Stewart Goes Fall Naturale With Green Mountain Coffee Roasters
Havas Formula, Green Mountain Coffee Roasters, Keurig Dr Pepper
Gold #Hanguponit
MRM New York, Motorola
Silver Serena Pack
FCB, Michelob ULTRA
Bronze Smile x "Pass The Smile"
Paramount Brand Studio, Paramount Pics
Bronze The Super Board
Heart & Soul Marketing, Fiorucci Foods
Bronze Meta: Are We There Yet?
Meta, Meta
Audience Honor

Twitter Partnership

Peacemaker
Hearts & Science, HBO Max
Winner LAY’S X TAYLOR HALE: THE SALTIEST SHOWMANCE IN BIG BROTHER HISTORY
D3 (Frito-Lay In-House Agency), Frito-Lay
Audience Honor, Gold

Metaverse

Artificial Intelligence

McEnroe vs. McEnroe
FCB, Michelob ULTRA
Winner Bureau of Multiversal Arbitration
Aconite
Gold FC Dallas "Get In The Game" Fan Experience
Groove Jones, FC Dallas
Audience Honor, Silver

Immersive

McEnroe vs. McEnroe
FCB, Michelob ULTRA
Winner 2022 MTV Video Music Awards Roblox Experience
MTV Entertainment Studios and Paramount Media Networks
Gold Pokémon GO - Ultra Beast Arrival
Pokémon GO
Silver ZEISS: Vision ID
Goods & Services, ZEISS
Bronze "Flightline in the Metaverse"
Cornett, Keeneland, Lane’s End
Audience Honor

NFTs

Non-Fungible Testicles
MRM New York, Movember
Winner Laffy Taffy: The Summer of Laffter
Day One Agency, Laffy Taffy (as part of Ferrara Candy Company)
Audience Honor

Extended Reality

McEnroe vs. McEnroe
FCB, Michelob ULTRA
Winner Pokémon GO - Ultra Beast Arrival
Pokémon GO
Gold Absolut.Land
United Entertainment Group, Absolut
Silver Sunshine Online
Fitzco, Camp Sunshine
Silver Jeep Grill Scan
GoSpooky, Jeep, Stellantis Canada, Publicis Toronto / Starcom Canada, Snapchat
Bronze Mastercard® Immersive Tour of the Miami Design District
ROSE, Mastercard
Audience Honor

Interactive Content

MrBeast’s Extreme Survival Challenge
Atlas Creative, Fortnite x MrBeast
Winner 2022 MTV Video Music Awards Roblox Experience
MTV Entertainment Studios and Paramount Media Networks
Gold The Sandman Lullabies
The Electric Factory, NETFLIX
Silver Walmart Land
Publicis Groupe/Dept. W: Digitas, Publicis NY and Fallon, Walmart
Bronze Teen Wolf: The Movie Test Your Alpha
MTV Entertainment Studios, Paramount Media Networks and Paramount+
Audience Honor

Overall Presence

Facebook Presence

2022 MTV EMA
MTV International
Audience Honor, Bronze

Instant Message Presence

Prime Video x The Wilds, Season 2: Welcome To The Grand Social Experiment
Laundry Service, Prime Video
Winner, Audience Honor

Multi-Platform Presence

2022 MTV Video Music Awards
MTV Entertainment Studios and Paramount Media Networks
Winner The Summer I Turned Pretty Season 1 Social Campaign
Amazon Studios
Gold The Daily Show Social Media
MTV Entertainment Studios and Paramount Media Networks
Silver Pretty Little Liars: Original Sin
Digital Media Management & Community, HBO Max
Audience Honor, Bronze

TikTok Presence

#CirqueduSoleil TikTok Account & Livestreams
Cirque du Soleil Entertainment Group
Winner Jake Gets Social
The Marketing Arm (TMA), State Farm®
Audience Honor, Gold What's Up Tok?
Movement Strategy, Looney Tunes
Silver Building Community & Establishing Authority with the NoGood Brand
NoGood, NoGood
Bronze

YouTube Presence

TheSoul Publishing
TheSoul Publishing
Winner Drew Michael Scott, Founder of Lone Fox
Lone Fox
Gold Animalogic
Animalogic is a short-form video media brand run by Blue Ant Media
Gold Ryan’s World YouTube Channel
R&CPMK, Ryan's World
Gold Insider Business
Insider
Silver Blue’s Clues & You! Channel
Nick Jr.
Bronze AARP
AARP
Bronze Al Jazeera YouTube
Al Jazeera Digital Newsroom
Audience Honor

Instagram Presence

7-ELEVEn Instagram
Dentsu Creative, 7-Eleven
Winner The Honey Pot Company
The Honey Pot Company
Gold Adult Swimming
Movement Strategy, Adult Swim
Silver W Hotels Relaunch
W Hotels
Bronze Al Jazeera Arabic Instagram
Al Jazeera Digital Newsroom
Audience Honor

LinkedIn Presence

We don't just get social, we are social
Hootsuite
Winner, Audience Honor

Other Platform Presence

Dell I.T. Squad
EssenceMediacom, Dell Technologies
Winner, Audience Honor Prime Video x The Wilds, Season 2: Welcome To The Grand Social Experiment
Laundry Service, Prime Video
Gold

Twitter Presence

Expedia #TravelTheAds
Expedia Group
Winner, Audience Honor Lulu
Promise, Ab InBev
Gold

Podcast

Art & Culture Podcast

Perfectly Queer Vodcast
It Gets Better Project
Winner The Official Game of Thrones Podcast: House of the Dragon
Warner Bros. Discovery
Gold The Digital Sisterhood Podcast
The Digital Sisterhood Inc.
Audience Honor, Silver Wild Things: Siegfried & Roy
Apple Original Podcast, Apple Original Podcast
Bronze

Comedy Podcast

Let's Get Haunted Podcast
Let's Get Haunted Podcast, Let's Get Haunted Podcast
Winner Urban Legends with the Ghost Brothers
Warner Bros. Discovery
Gold The Bald and The Beautiful with Trixie Mattel and Katya Zamo
Studio71
Audience Honor

Other Podcast Genres

Mobituaries - CBS News & iHeartRadio
Paramount
Winner Travel Tales by AFAR
AFAR Media
Gold Tell Me What Happened—An OnStar podcast. Real stories of people helping people in distress.
Pacific Content, Campbell Ewald (OnStar)
Silver Going Mental with Eileen Kelly
Going Mental with Eileen Kelly
Bronze The Holderness Family Podcast
Holderness Family Productions
Audience Honor

Science & Technology Podcast

Nice Genes! A Genome BC podcast
Genome BC
Winner, Audience Honor Pfizer's Science Will Win Podcast – Season 2
Pfizer
Gold There Are No Girls on the Internet
Unbossed Creative and iHeartRadio
Silver

True Crime & Documentary Podcast

Mother Country Radicals, an original podcast from Crooked Media and Audacy
Created by Crooked Media and Audacy and produced by Dustlight Productions
Winner Run Bambi Run
Apple Original Podcast, Apple TV + Podcast
Gold Project UNABOM
Apple Original Podcast, Apple TV + Podcast
Silver The Deck
audiochuck
Silver Missed Fortune
Apple Original Podcast, Apple TV + Podcast
Bronze Tom Rinaldi Presents: Wesley
FOX Sports
Audience Honor

Branded Podcast

PwC’s Take on Tomorrow
PwC
Winner The Perfect Scam Podcast
AARP Studios
Gold Ahead of Its Time by Setapp. A show about tech underdogs no one knew would shape the future.
Setapp by MacPaw
Audience Honor

News & Politics Podcast

The Take
Al Jazeera Digital
Winner The Problem with Jon Stewart
Apple TV+ Podcast, Apple TV + Podcast
Gold The Negotiators
Doha Debates/Foreign Policy
Silver Al Jazeera Investigates - The Truth Illusion
Al Jazeera Media Network
Bronze Axios Today
Axios
Audience Honor

Podcast Mini Series

Missing Justice - CBS News
Paramount
Winner Tom Rinaldi Presents: Wesley
FOX Sports
Audience Honor, Gold The Big Lie
Fresh Produce Media, Audible
Silver The Perfect Scam Presents: A Special Report on the Texas Elder Murders
AARP Studios
Bronze

Sports & Health Podcast

On Purpose with Jay Shetty
align PR, Jay Shetty
Winner "New Heights with Jason & Travis Kelce"
Wave Sports + Entertainment, tba
Audience Honor

Video

360 Video

Universal Parks and Resorts Jurassic World's Velocicoaster in 360°
Universal Parks and Resorts
Bronze AbbVie Bay Area Goes Virtual to Woo Scientific Talent IRL
FleishmanHillard, AbbVie
Audience Honor

Comedy Video

Jazz Bath
The Marketing Arm (TMA), State Farm®
Winner If Introverts had Personal Assistants
Red Clay Media
Audience Honor, Gold Steven He
Viral Nation, Steven He
Silver Tortilla Challenge: Dwayne Johnson & Kevin Hart
Seven Bucks Marketing
Bronze

Featurette or Behind The Scenes Video

Making of 1883 Tintypes
Paramount+
Winner Stacy's Rise Project: The Making of Rise
Ketchum, Frito-Lay
Audience Honor

Live Event Coverage

2022 MTV Video Music Awards
MTV Entertainment Studios and Paramount Media Networks
Winner 2022 MTV EMA
MTV International
Gold World Championships Video Coverage - USA Gymnastics
USA Gymnastics
Audience Honor

Long Form Video

Uber Eats presents "DON'T RUN OUT"
Kamp Grizzly, Uber Eats
Winner Quest for Craft
Quaker City Mercantile, The Balvenie Single Malt Scotch Whisky
Gold MTV News "Need to Know"
MTV Entertainment Studios and Paramount Media Networks
Silver Food Wars
Insider
Audience Honor, Bronze The Daily Show: Jordan Klepper Fingers the Globe - Hungary for Democracy
MTV Entertainment Studios and Paramount Media Networks
Bronze

Product Feature Video

Scary Fast
Wieden+Kennedy New York, Ford Motor Company
Winner Adulting Sucks
Wieden+Kennedy New York, Kraft Heinz
Gold Thirst Trap feat. Martha Stewart
Whalar, Clé de Peau Beauté
Silver Charlie Puth on Finding His Sound
160over90, Bose
Bronze Big Ink Energy presented by Inkbox
Forsman & Bodenfors New York, Inkbox
Audience Honor

Stories

Native Youth Nutrition Security
Newman's Own Foundation
Winner Yellowstone Halloween 2022
MTV Entertainment Studios and Paramount Media Networks
Gold Ryan Blaney does Celine Dion TikTok challenge
NASCAR
Audience Honor, Silver American Idol Katy Calling
ABC
Bronze

Vertical Video

The Daily Show - Put Police Chases in Car Commercials
MTV Entertainment Studios and Paramount Media Networks
Winner Pepsi x Camila Cabello | UCL Final Opening Ceremony 2022
We Are Social, PepsiCo
Gold "Every fall pregnancy announcement is exactly like this"
MTV Entertainment Studios and Paramount Media Networks
Audience Honor, Silver

Video Series

HACKED YouTube Series
GYK Antler, Sallie Mae
Winner Headspace and Star Wars™
Headspace, Disney
Gold “I Heard it on the Internet” Explainer Video Content Series
Real Chemistry, Pfizer
Silver Meta: Are We There Yet?
Meta, Meta
Bronze Animalogic
Animalogic is a short-form video media brand run by Blue Ant Media
Audience Honor

Animal Video

The Gentle Barn: Farm Animals React to Their Names Series
The Gentle Barn Foundation
Winner Animalogic
Animalogic is a short-form video media brand run by Blue Ant Media
Audience Honor, Gold

Dance Video

Big Ink Energy presented by Inkbox
Forsman & Bodenfors New York, Inkbox
Winner The Radio City Rockettes - Precision Dance Spin on AJR's "World's Smallest Violin"
Madison Square Garden Entertainment Corp.
Audience Honor

Instructional Video

Panasonic LUMIX
IMGN Media, LUMIX
Winner Cooking with Pixar | Turning Red
The Walt Disney Company
Gold Get The Scoop On Great Ice Cream With Karo® Corn Syrup
Upshot, Karo (ACH Foods)
Silver How To Undo with Mike Montgomery
Trade School, The Home Depot
Bronze Science of Star Trek with Dr. Erin MacDonald Series
Paramount+
Audience Honor

Live Video

NPC-Led Quest to Verizon
Madwell, Verizon
Winner House of Highlights Showdown
Warner Bros. Discovery Sports
Gold Amazon Fashion Gift Guide Helpline
Whalar, Amazon Fashion
Silver The Waiting Game – The World’s Most Boring Game
Marcus Thomas LLC, Ohio Lottery Commission
Audience Honor

Medium-Length Video

World's Driest Taste Test
The Kitchen, The Kraft Heinz Company (Heinz Gravy)
Winner, Audience Honor My Second First Time
Edelman, MSD Sharp & Dohme
Gold Ozark Final Farewell
Movement Strategy, Netflix
Silver The Daily Show - Conservatives vs. KKK: Spot the Difference
MTV Entertainment Studios and Paramount Media Networks
Silver Scoperta! The Opera
Prophet, Scoperta Wine
Bronze

Short Form Video

The Adult Happy Meal
Wieden+Kennedy New York, McDonald's
Winner Dirty Water Cooking Short-Form Videos
charity: water
Gold TheSoul Publishing - Short-Form Video
TheSoul Publishing
Silver Samsung: What are you waiting for? On the Fence
Cheil USA, Samsung Electronics America
Bronze Delta Air Lines x Women's History Month Employee Spotlight
Delta Air Lines
Audience Honor

Unboxing Video

Ham or Turkey Time
Heart & Soul Marketing, Bar-S Foods
Winner Unwrap Holiday Success
Critical Mass, QuickBooks
Audience Honor

Video Ad

eos: Smoothness When You Need it Most
eos Products
Winner Traffic Stop
VCCP, Native
Gold Aspercreme - Asperqueens
Terri & Sandy, Sanofi - Aspercreme
Silver Legal Needs Are in Your Future
Barkley, ARAG Legal
Audience Honor, Bronze

Single Platform

Facebook

Facebook | New Asian Narrative
Creative X, Meta, Facebook
Winner, Audience Honor

LinkedIn

#MyNewTitle Fiverr Campaign
Fiverr
Winner, Audience Honor

TikTok

Chipotle Mexican Grill x Corn Kid
Day One Agency, Chipotle Mexican Grill
Winner Rainbow History Class
Snack Drawer
Gold Dumb Ways to Die - Global TikTok Hashtag / Brand Revival
PlaySide Studios
Silver CLUBCARD ACCEPTED: HOW WE GOT TIKTOK (AND THE UK) AUDITIONING TO BE THE VOICE OF TESCO VALUE
BBH, Tesco
Bronze Launching Sesame Street on TikTok
Sesame Workshop
Bronze DiGiorno Made Us Do It
Reach Agency, DiGiorno
Audience Honor

YouTube

Looooong and unfunny; the clever way HULU promoted their #1 hit comedy
Reach Agency, Hulu
Winner, Audience Honor Between 2 Rides
The Many, eBay
Gold Modathon
The Many, eBay
Silver The Well by Northwell Health, with Revmade
Revmade, Northwell Health
Bronze

Instagram

Michelob Guy
Wieden + Kennedy, Michelob ULTRA
Winner WHERE THE CRAWDADS SING - A Swift Reveal
Sony Pictures Entertainment
Gold Harry Styles Love On Tour x MSG Social Campaign
Madison Square Garden Entertainment
Silver Friends of Topo
HAYMAKER, Topo Chico (Coca-Cola)
Bronze The Waiting Game – The World’s Most Boring Game
Marcus Thomas LLC, Ohio Lottery Commission
Audience Honor

Other Platform

Dell I.T. Squad
EssenceMediacom, Dell Technologies
Winner The First 500
Hearts & Science, AT&T Fiber
Gold NPC-Led Quest to Verizon
Madwell, Verizon
Silver 5GRV: Gamers on the Road
Alpha Precision Media
Bronze McDonald's Word of the Day: QPC
GSTV, McDonald's, Publicis One, Wieden+Kennedy
Audience Honor

Twitter

McDonald’s Twitter
Bodega @ Wieden+Kennedy New York, McDonald's
Winner The Daily Show Twitter
MTV Entertainment Studios and Paramount Media Networks
Audience Honor, Gold

Strategy & Engagement

Brand Partnership

"Live From The Upside Down"
Observatory, Doritos and Netflix
Winner The Milestone Initiative: Harnessing the Power of Representation in Comics
Ally
Gold Bose – Sound Escape (21 Savage x Complex x Oseanworld)
EssenceMediacom, Bose
Silver Absolut.Land
United Entertainment Group, Absolut
Bronze Rascal + Friends - CoComelon Partnership
PR Agency, Rascal + Friends
Audience Honor

Chatbots

Bol Behen — A digital sister connecting girls in India to healthcare
Girl Effect
Winner, Audience Honor

Creative Use of Technology

Flamin’ Hot Snackable Screens
OMD USA, Cheetos; Frito-Lay North America
Winner McEnroe vs. McEnroe
FCB, Michelob ULTRA
Gold Work for Humankind
Zeno Group, Lenovo Intelligent Devices Group
Silver Visa Masters of Movement
Imagination, Visa
Bronze American Music Awards / Discord Voting
Dick Clark Productions and Telescope Inc.
Audience Honor

Earned Media

Truth, Dare or Dollar
ATTN:, Cash App
Winner "Horse Kicks"
Cornett, VisitLEX
Gold Doja Introduces Jibble, Jibble, Jibble
JBL
Silver e.l.f. Cosmetics: "It's an e.l.f.ing Glow Storm"
SHADOW, e.l.f. Cosmetics
Audience Honor, Bronze

Event & Experiential

Cheetos Hands-Free House
OMD USA, Cheetos, Frito-Lay North America
Winner The Gondola Getaway
Heart & Soul Marketing, Fiorucci Foods
Gold Global Wormageddon
Movement Strategy, Adult Swim
Silver SMILE - Viral Marketing
TriplePlay Studios, Paramount Pictures
Bronze Quest by Power Home Remodeling
Power Home Remodeling
Audience Honor

Gamification

Feeding Gamers
The Kitchen, The Kraft Heinz Company (Delimex)
Winner, Audience Honor Let's Go Streaking Tournament
American Eagle
Gold

Humor

Jazz Bath
The Marketing Arm (TMA), State Farm®
Winner, Audience Honor Michelob Guy
Wieden + Kennedy, Michelob ULTRA
Gold Grey Poupon 'Don't Worry Dijon'
Zeno Group, Grey Poupon (The Kraft Heinz Company)
Silver Comedy Central
MTV Entertainment Studios and Paramount Media Networks
Bronze

Insights & Trends

Tropicana Crunch Cereal
Cramer-Krasselt, Tropicana
Winner, Audience Honor Thirst Trap feat. Martha Stewart
Whalar, Clé de Peau Beauté
Gold

LGBTQ Community Engagement

Out & Open
Weber Shandwick, Absolut
Winner Aspercreme - Asperqueens
Terri & Sandy, Sanofi - Aspercreme
Gold TransAthletica
Snack Drawer
Silver Comedy Central's The Gag
MTV Entertainment Studios and Paramount Media Networks
Audience Honor

Micro-Influencer Strategy

Dove US 2022 Influencer Community
Collectively, Inc., Dove
Winner Choose Chicago Neighborhood Tourism Campaign
HausCo, Choose Chicago
Gold Dice - #LevelUpWithDice
Davis Elen Advertising, Dice (a DHI Group, Inc. brand)
Audience Honor, Silver National Mature Women's Day
Small Girls PR, Laura Geller Beauty
Bronze

Music & Dance

Big Ink Energy presented by Inkbox
Forsman & Bodenfors New York, Inkbox
Winner Warren Hue x Honda
88rising
Gold “Bolder, Prouder, Stronger Reader” Kid Power Anthem
Scholastic Book Fairs
Silver Luis Fonsi and Alzheimer’s Association Use Music to Raise Alzheimer’s Awareness
Alzheimer's Association, Alzheimer's Association
Bronze The Williams Fam x MGM Resorts International
MGM Resorts International
Audience Honor

Organic Promotion

Michelob Guy
Wieden + Kennedy, Michelob ULTRA
Winner Global Wormageddon
Movement Strategy, Adult Swim
Gold What's Up Tok?
Movement Strategy, Looney Tunes
Silver Florida Lottery's Scratch Factor Livestream
PPK, The Florida Lottery
Audience Honor

Physical and Digital Convergence

Guardians of the Heart
Social Panga, Manipal Hospitals
Winner, Audience Honor

Real Time Response

Bring Home the Bud
Wieden+Kennedy New York, Budweiser / AB InBev, Africa São Paulo
Winner Lyft’s Pete Davidson Tweet
Coolr, Lyft
Gold Aspercreme - Asperqueens + Heel Hack
Terri & Sandy, Sanofi - Aspercreme
Gold Cadbury x Black Peppa
elvis, Mondelez International
Audience Honor, Silver Michelob Guy
Wieden + Kennedy, Michelob ULTRA
Bronze

Shopping

From Chaos to Confidence
Digitas, Whirlpool
Winner MACY’S Virtual Reality HQs
Open Influence, Spark, Aircards, Macy's
Audience Honor

Takeovers

#DeadpoolSuns
Wildlife, 2K Games, Firaxis Games, Marvel
Winner, Audience Honor Great State - The Royal Navy Takeovers
Great State, The Royal Navy
Gold Make Your Mark on Instagram…and Beyond
INNOCEAN USA, Genesis Motor America
Silver

Call to Action

SweeTARTS Film Fest on TikTok
Ferrara
Winner RuPaul's Drag Race "Everybody Say Gay" PSA
MTV Entertainment Studios and Paramount Media Networks
Gold Can't Quite Pride
Digitas, Digitas
Audience Honor, Silver Dove + JOY: THE CROWN Act Movement
JOY Media Collective LLC, Dove, Unilever
Bronze

Community Management

#BlueManGroup & The TikTok Community
Cirque du Soleil Entertainment Group
Winner Laugh Track – Prime Video Comedy
Saylor, Prime Video
Gold Michelob Guy
Wieden + Kennedy, Michelob ULTRA
Silver Yellowjackets Builds A Social Hit
Movement Strategy, SHOWTIME
Bronze Pixel Superfans Community
1000heads, Google
Audience Honor

Customer Service

Pick your path to enlightenment, the choice is yours.
Intuit
Winner, Audience Honor

Employee Engagement

IHG Mailer
COFFEE Labs, IHG Hotels & Resorts
Winner MTV Entertainment Studios' Culture Orientation
MTV Entertainment Studios and Paramount Media Networks
Gold Good Leads The Way
72andSunny, United
Silver Black Men of Google
Creative Theory Agency, Google
Audience Honor

Fundraising

GOFUNDME X ATTN: – #STANDFORSOMETHING
ATTN:, GoFundMe
Winner, Audience Honor

Globalization

Pokémon GO - Vivillon Launch
Pokémon GO
Winner, Audience Honor

Innovative Media Buying Strategy

Algorand Earth Day
Invisible North, Algorand
Winner House of the Dragon
Hearts & Science, HBO Max
Gold Checkers & Rally's Fryday to Friday
Fitzco, Checkers and Rally's
Silver Disney+ Fill in the Blanks
Publicis Groupe Turkey, Disney+
Bronze McDonald's Word of the Day: QPC
GSTV, McDonald's, Publicis One, Wieden+Kennedy
Audience Honor

Integration with Live Television

SMILE - Viral Marketing
TriplePlay Studios, Paramount Pictures
Winner Coors Banquet: Cobra Kai
VOLT - A Molson Coors Studio, Molson Coors
Gold McEnroe vs. McEnroe
FCB, Michelob ULTRA
Silver DORITOS x SUPER BOWL LVI: FLAMIN' HOT OR NOT LIVE SWEEPSTAKES
D3 (Frito-Lay In-House Agency), Frito-Lay
Audience Honor, Bronze

Localization

2022 MTV EMA
MTV International
Winner, Audience Honor

Multicultural Community Engagement

#28DaysofBlackCosplay Spotlight
Nickelodeon
Winner The A100: Gold Excellence in 2022
Gold House
Gold 5GRV: Gamers on the Road
Alpha Precision Media
Audience Honor, Silver Disney’s Turning Red Blu-ray, DVD and Digital Release Campaign
TDW+Co, Walt Disney Studio Motion Pictures, Pixar Animation Studios
Bronze

On a Shoestring

Juneteenth Thoughts
Wieden+Kennedy New York, noir @ Wieden+Kennedy New York
Winner #OscarTakeMeToProm
The Kitchen, The Kraft Heinz Company (Oscar Mayer)
Gold LAY’S X TAYLOR HALE: THE SALTIEST SHOWMANCE IN BIG BROTHER HISTORY
D3 (Frito-Lay In-House Agency), Frito-Lay
Gold Michelob Guy
Wieden + Kennedy, Michelob ULTRA
Silver Roll up! Roll up! For world's first 24 hour circus!
Phare Ponleu Selpak
Audience Honor, Bronze

Paid & Amplification

The Handmaid's Tale TikTok Story Selection
Hulu Originals
Audience Honor, Bronze

Public Service Announcement

LEAD FROM BEHIND
Colorectal Cancer Alliance
Winner Barack Obama x ATTN: The Power of Your Vote in 2022
ATTN:
Gold Educating Fans on the COVID-19 Vaccine
Sesame Workshop
Silver Vigil Aunty
FCB Kinnect, HDFC Bank
Bronze How WHO Regained the World’s Attention to fight Covid-19 Together
World Health Organization
Audience Honor

Search

Microsoft Leverages OCI Based Smart Bidding
dentsu, Microsoft
Winner, Audience Honor

Storytelling

Fatherhood
Translation, Beats by Dre
Winner Ancestry “A Dream Delivered: The Lost Letters of Hawkins Wilson” Documentary
OMD USA, Ancestry, Weber Shandwick
Gold Prime Video x The Wilds, Season 2: Welcome To The Grand Social Experiment
Laundry Service, Prime Video
Silver Mansy
Arabic Net, AJ Digital
Audience Honor, Bronze