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The Bald and The Beautiful with Trixie Mattel and Katya Zamo

Entered in Comedy Podcast

Objective

The Bald & the Beautiful was launched as a podcast where two drag performers could explore the expanisve world of beauty and it's evolving standards through their unique form of comedy. Hosts Trixie and Katya set out to create a lighthearted and digestable format that allows for the discussion of how those standards affect various communities around the world.

 

Strategy

The Bald and The Beautiful launched in 2020 during the height of the pandemic. Because of this, the podcast began as a remote-only show, typically recorded on Riverside.fm or Zoom. This set-up limited what we could do creatively, but it gave the show time and room to grow and mature. When we were able to record in-studio again, it became not just a podcast but a celebration of being able to gather together in a vaccinated, safe-manner and interact with humanity again! Listernes stuck around from the beginning to watch the podcast evolve into a safe space for humor and identity exploration, even while Trixie and Katya have been on a whirlwind 9-month-long 2022 world tour, recording from hotel rooms and green rooms across the globe.

Results

Trixie Mattel and Katya Zamo have BIG personalitites that drove the podcast to it's current success, 100 episodes later. The Bald and The Beauftiful has now morphed into a wider exploration of the intersection between of pop culture, beauty, live entertainment, and comedy; all while providing listeners with hilarious behind-the-scenes stories from their insanely busy show-biz lives.

Each episode of The Bald and The Beautiful is an honest expose of what it’s like to be a working drag performer battling against constantly evolving beauty standards, the perils of aging in show business, and the never-ending fight between rest, health, and revenue. But the podcast doesn't just benefit performers; The Bald and The Beauftiful gives comedy and drag fans of all kinds deeper access to their favorite personalities and an escape from reality through comedy. Trixie and Katya have proved their ability to captivate and maintain an audience. Today, the show is more successful than ever and planning to increase the frequency of episodes to meet audience demand.

Media

Video for The Bald and The Beautiful with Trixie Mattel and Katya Zamo

Entrant Company / Organization Name

Studio71

Links

Entry Credits