Upon the release of Ambré's EP 3000°, Roc Nation collaborated with web designer Lee Martin to create an interactive app to preview new music videos. The viewer could check the weather based on their location and the app decided how much of the video they could view depending upon the result. The higher the temperature, the longer the video teaser played. The end result saw fans from all over the country wishing it were hotter where they live for a chance to get a full preview ahead of release.
Upon the release of Ambré's EP 3000°, Roc Nation collaborated with web designer Lee Martin to create an interactive app to preview new music videos. The viewer could check the weather based on their location and the app decided how much of the video they could view depending upon the result. The higher the temperature, the longer the video teaser played. The end result saw fans from all over the country wishing it were hotter where they live for a chance to get a full preview ahead of release.
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