SERHANT. Signature is our Private Client division for buyers and sellers in the $10M+ bracket, providing access to a range of premium, white-glove services as well as a team of property experts that specialize solely in the high-end luxury market.
The SERHANT. Signature Content Suite was introduced to elevate and differentiate these listings from anything else on the market. Our team of creatives utilize multiple mediums to create a robust portfolio of custom, premium assets each of which are optimized for cross-platform distribution and consumption, resulting in the maximum amount of impressions worldwide for our clients.
In addition to reaching the widest audience possible, this comprehensive content suite creates a expansive, unique brand for each individual listing and helps further elevate the brand of the SERHANT. listing agent.
SERHANT. Studios has always offered best-in-class services to our agents and we’re excited to extend our capabilities to our Signature listings in order to elevate the presentation of the world’s most coveted properties and give these remarkable residences the beautiful, standout marketing assets they deserve.
Every Home is a Brand with a Unique Story to Tell. Our Signature process starts with an in-depth collaborative analysis of the home, in which we determine the best way to bring that story to life. SERHANT. Studios and ID Lab collaborate with SERHANT. Agents anywhere from weeks to months before a listing goes live, to establish a brand, identity, and comprehensive social strategy to ensure the listing is seen by the widest audience possible.
Once this plan is set, SERHANT. Studios begins pre-production and development of the following eight content categories, all of which are designed to be captured in one efficient production date:
This comprehensive suite of mixed media assets is strategically distrubuted across all digital platforms throughout the lifetime of the listing, ensuring that our ultra-high-net-worth clients are recieving a consistent flow of traffic to their property. Furthermore, this white glove marketing plan, tailored to each specific property, creates a distinct brand that communicates an immersive content experience that further separates SERHANT. from the competition, who are limited in their ability to produce and distribute multiple unique assets across platforms.
Since rolling out the SERHANT. Signature Content Suite, Signature properties have recieved a total of over 31,500,000 views, and over 100,000,000 impressions across platforms.
The success of the content suite extends beyond solely content performance, and has had a tremendous impact on business objectives. The introduction of these assets have also been a primary factor in the sale of 10 Signature properties, totaling to over $130,000,000 in sales volume.
Additionally, the offering of the SERHANT. Signature Content Suite has proven to be a valuable recruiting tool to prospective agents all across the world. Content support as robust and high-quality as the SERHANT. Signature Content Suite simply does not exist outside of SERHANT., and top brokers from NYC and around the world are joining and expanding the reach of the firm.