In an effort to reach a larger audience, we have leaned into the TikTok space posting various types of content on the platform that showcases the most comedic, dramatic and all around best moments from Yellowstone.
Using show footage we editorialize the content to best align with our audience on TikTok. By creating memes from this content we are able to resonate with fans and highlight how the show is relatable and funny.
Rip and Beth are fan favorites and share many iconic scenes in Yellowstone. Among them is a moment from season 5 in which a woman attempts to flirt with Rip in front of Beth. Fans were very entertained with her reaction. Knowing our audience favors this duo allowed us to leverage their scenes and garner 10.4m views on a single TikTok post.