The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 15th Annual Shorty Awards

WeAreTeachers, a Community of 3 Million Educators

Winner in Education

Objectives is more than just a website, it is a proud community of educators— 3 million strong—who share ideas, resources, and stories of the amazing things happening in classrooms around the country. Our brand posts daily content that’s always free for teachers including printables, classroom ideas, teaching advice, and more. We talk with educators to hear their perspectives on education and give them resources to help their classrooms thrive. We’re in this together, advocating for teacher voices to be heard, for better teacher pay and working conditions, and for a more sustainable and inclusive teaching profession.

Strategy and Execution

We keep our audience engaged and coming back for more through our tuned-in social channels across Facebook, Instagram, Twitter, Pinterest, TikTok, and LinkedIn. Plus, with 14 newsletter emails to choose from, we meet educators where they are and deliver the targeted resources they need most to their inbox. Our brand finds success in relatability by posting memes and humorous content, in addition to addressing serious questions teachers may face like tough parent conversation or advice on unsupportive administration. It’s all about balance, and truly listening to what our audience needs most that brings success to WeAreTeachers.


WeAreTeachers has become a trusted name in the classroom. We’ll let our audience speak for themselves. Here’s what they have to say:

The stats:


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