Drive awareness to Macy’s first-ever VR storefront, and entice audiences to visit and shop within the virtual space- positioning Macy’s as a future-forward, trendsetting brand.
We partnered with six fashion-forward creators to educate target audiences on how to enter Macy’s headquarters and demonstrate the ease and excitement of exploring this innovative virtual experience.
Each creator received a custom avatar to enter and explore the HQs. To garner maximum attention, creators utilized high-quality virtual reality content and created fun and engaging Instagram Reels, stories, and static posts.
The creators, with varying levels of tech-savviness, showed users how they could immerse themselves in the experience, browse products, and shop all from the comfort of their homes. To further encourage clicks, the creators provided clickable stickers in their stories and links to the storefront in their bios.
759k Total Followers Targeted
19.24M Total Impressions (Organic + Paid)
19.7% Engagement Rate
56k Total Engagements Organic + Paid
391.6% IG In-Feed IR
7.5% IG Story AER
11.5k+ Total Link Clicks Organic + Paid
6.5% CTR to products from engaged viewers
1:10 Average Time Spent