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Special Project

Special Project
From the 15th Annual Shorty Awards

MACY’S Virtual Reality HQs

Finalist in Creative Use of Technology

Audience Honor in Shopping

Entered in Retail & E-Commerce


Drive awareness to Macy’s first-ever VR storefront, and entice audiences to visit and shop within the virtual space- positioning Macy’s as a future-forward, trendsetting brand.

Strategy and Execution

We partnered with six fashion-forward creators to educate target audiences on how to enter Macy’s headquarters and demonstrate the ease and excitement of exploring this innovative virtual experience.  

Each creator received a custom avatar to enter and explore the HQs. To garner maximum attention, creators utilized high-quality virtual reality content and created fun and engaging Instagram Reels, stories, and static posts.

The creators, with varying levels of tech-savviness, showed users how they could immerse themselves in the experience, browse products, and shop all from the comfort of their homes. To further encourage clicks, the creators provided clickable stickers in their stories and links to the storefront in their bios. 



Video for MACY’S Virtual Reality HQs

Entrant Company / Organization Name

Open Influence, Spark, Aircards, Macy's

Entry Credits