THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Retail & E-Commerce

This award honors the most effective and creative use of social media or digital by retail and e-commerce brands, e-commerce platforms, and retail publications. Objectives include (but are not limited to) exclusive deals to incentive social sharing, engage existing customers and drive new traffic.

See previous winners and honorees here.

Winner

Retail & E-Commerce
winner
#IYWYK: Celebrating REAL Walmart Shopper Stories on TikTok
As more and more shoppers are turning to Walmart during these inflationary times, we wanted to huma…

Finalists

Retail & E-Commerce
finalist
gold honor
#IsItMondayYet - Building Hype for a Month of Walmart Black Friday Deals
For retailers, Black Friday is one of the most competitive days of the year. It’s also a fleeting h…
Retail & E-Commerce
finalist
gold honor
audience honor
Walmart Land
In 2022, Walmart’s relationship with young adults (Gen Z, 17-24 years old) was in a spectacular pla…
Retail & E-Commerce
finalist
H&M Here For It
The Challenge H&M came to us with their first ever brief focussed on driving relevance and disti…
Retail & E-Commerce
finalist
JCP Live Holiday Spectacular
This holiday season, JCPenney’s overarching brand campaign was focused on helping the consumer get …

Nominees

Retail & E-Commerce
Amazon Fashion Gift Guide Helpline
Ever get that last minute panic the week before the holidays when you realise that you still don’t …
Retail & E-Commerce
Bloomingdale’s 150th Anniversary AR Catalog
In honor of their 150th anniversary, Bloomingdales’ wanted to create an immersive experience to go …
Retail & E-Commerce
CBS Sports x Bonobos Presents: Decades of Drip featuring Justin Rose
For years, Bonobos has been designing and selling upscale men's clothing in a highly competitive ap…
Retail & E-Commerce
Duel powers organic growth for sustainable travel brand, Tropicfeel
Sustainable travel brand, Tropicfeel, operates in a competitive D2C market. With traditional perfor…
Retail & E-Commerce
Etsy Instagram
At the outset of 2022, we were facing a challenge: Radically reinvent Etsy's flagship social media …
Retail & E-Commerce
For Every Moment, and Every Body.
In 2022 the world was returning to a sense of “normal,” and in-person events were back in full forc…
Retail & E-Commerce
From Chaos to Confidence
During a time when the chaos of appliance shopping was exacerbated by pandemic-driven hurdles, shop…
Retail & E-Commerce
MACY’S Virtual Reality HQs
Drive awareness to Macy’s first-ever VR storefront, and entice audiences to visit and shop within t…
Retail & E-Commerce
Orangewood: Refreshing the Modern Guitar Brand
Orangewood is the leading eCommerce guitar brand reinventing the way people shop musical instrument…
Retail & E-Commerce
ShopTYT 9 Days of Impact
ShopTYT took a different approach from the usual Black Friday sale and instead focused on highlight…
Retail & E-Commerce
Target LIVE Series - Season 2
Taking learnings from the first season of the Target LIVE series, the focus for the second season w…
Retail & E-Commerce
The Athlete's Foot: 2022 Results
For 2022, our goals were to drive awareness and consumer engagement and increase market share with …
Retail & E-Commerce
Transforming an iconic Australian fashion brand into an e-commerce revenue monarch
Sacha Drake was seeking a dedicated team of digital marketing professionals that would work on both…