THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 15th Annual Shorty Awards Retail & E-Commerce

This award honors the most effective and creative use of social media or digital by retail and e-commerce brands, e-commerce platforms, and retail publications. Objectives include (but are not limited to) exclusive deals to incentive social sharing, engage existing customers and drive new traffic.

See previous winners and honorees here.

Nominees

winner
#IYWYK: Celebrating REAL Walmart Shopper Stories on TikTok
As more and more shoppers are turning to Walmart during these inflationary times, we wanted to huma…
finalist
gold honor
#IsItMondayYet - Building Hype for a Month of Walmart Black Friday Deals
For retailers, Black Friday is one of the most competitive days of the year. It’s also a fleeting h…
Amazon Fashion Gift Guide Helpline
Ever get that last minute panic the week before the holidays when you realise that you still don’t …
Bloomingdale’s 150th Anniversary AR Catalog
In honor of their 150th anniversary, Bloomingdales’ wanted to create an immersive experience to go …
CBS Sports x Bonobos Presents: Decades of Drip featuring Justin Rose
For years, Bonobos has been designing and selling upscale men's clothing in a highly competitive ap…
Duel powers organic growth for sustainable travel brand, Tropicfeel
Sustainable travel brand, Tropicfeel, operates in a competitive D2C market. With traditional perfor…
Etsy Instagram
At the outset of 2022, we were facing a challenge: Radically reinvent Etsy's flagship social media …
For Every Moment, and Every Body.
In 2022 the world was returning to a sense of “normal,” and in-person events were back in full forc…
From Chaos to Confidence
During a time when the chaos of appliance shopping was exacerbated by pandemic-driven hurdles, shop…
finalist
H&M Here For It
The Challenge H&M came to us with their first ever brief focussed on driving relevance and disti…
finalist
JCP Live Holiday Spectacular
This holiday season, JCPenney’s overarching brand campaign was focused on helping the consumer get …
MACY’S Virtual Reality HQs
Drive awareness to Macy’s first-ever VR storefront, and entice audiences to visit and shop within t…
Orangewood: Refreshing the Modern Guitar Brand
Orangewood is the leading eCommerce guitar brand reinventing the way people shop musical instrument…
ShopTYT 9 Days of Impact
ShopTYT took a different approach from the usual Black Friday sale and instead focused on highlight…
Target LIVE Series - Season 2
Taking learnings from the first season of the Target LIVE series, the focus for the second season w…
The Athlete's Foot: 2022 Results
For 2022, our goals were to drive awareness and consumer engagement and increase market share with …
Transforming an iconic Australian fashion brand into an e-commerce revenue monarch
Sacha Drake was seeking a dedicated team of digital marketing professionals that would work on both…
finalist
gold honor
audience honor
Walmart Land
In 2022, Walmart’s relationship with young adults (Gen Z, 17-24 years old) was in a spectacular pla…