The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 15th Annual Shorty Awards

The Athlete's Foot: 2022 Results

Entered in Retail & E-Commerce


For 2022, our goals were to drive awareness and consumer engagement and increase market share with compelling brand statements, content and marketing activations. Our primary goal is to impact our community by growing our brick-and-mortar retailers, and we plan to open 80+ stores over the next few years to achieve this. Additionally, we extended our reach, drove sales and built more meaningful relationships with our consumers and brand partners. We are looking to open new stores with our current franchise partners and select new franchise partners for white space regions. Our focus is to optimize and streamline processes while offering a best-in-class consumer experience. We value growth and are looking forward to another successful year ahead.

Strategy and Execution

The global retail landscape faced a multitude of significant challenges that made for a roller coaster ride in 2022. Brands that successfully weathered the economic highs and lows are in a prime position for success in 2023. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, and socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships and store locations.. In addition to delivering +8% growth in 2022, The Athlete’s Foot committed to making an impact in the communities they serve focusing on equity, diversity and inclusion.


The Athlete's Foot is reporting $550M globally, with a rise of +8% from 2021. The numbers show that The Athlete’s Foot successfully overcame adversity in the retail environment. These results give us the ability to strive for bigger and better initiatives in 2023. TAF 3.0 will focus on elevating the consumer experience and continuing to drive hyper-localized product assortment and community engagement efforts. In addition, TAF will increase its apparel capacity through new store concepts and introduce new brand partnerships with Polo, Sergio Tacchini, Crocs, Ethika and other premium streetwear brands.

Entrant Company / Organization Name

The Athlete's Foot