In honor of their 150th anniversary, Bloomingdales’ wanted to create an immersive experience to go along with their catalog of exclusive looks, with the goal of the activation being conversion and engagement.
Using augmented reality, ROSE was able to bring Bloomingdale’s 150th anniversary looks out of the catalog and into real life. Customers with the catalog could scan the QR code inside to bring up the webAR experience. From there, users could point their phone’s camera at the images marked for AR. Scanning the images would automatically bring up their respective looks in augmented reality. Anyone without the catalog could select a look from the menu and tap to place it in their space. The experience also allowed users to record and share their experience on the social platform of their choice. Additionally, “shop the look” buttons allowed users to link directly to the curated collection on Bloomingdales.com.
The campaign met the team’s objectives with a 23% conversion rate and an average of 4 looks explored. Additionally, this experience was a key piece in completing the overall campaign, which heavily leaned into 3D and metaverse trends with 3D billboards and a virtual store in addition to this AR experience. This augmented reality piece allowed Bloomingdale’s to bring their immersive campaign straight to 400,000 catalog recipients.
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