THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Creative Use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include the use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Winner

Creative Use of Technology
winner
Flamin’ Hot Snackable Screens
Flamin’ Hot® has been an icon of snack aisles and the internet for almost three decades but existed…

Finalists

Creative Use of Technology
finalist
gold honor
McEnroe vs. McEnroe
Consumers need to be reminded to enjoy the ride and understand that joy is essential to success and…
Creative Use of Technology
finalist
silver honor
Work for Humankind
Following a global lockdown, society’s approach to work shifted seismically. Lenovo research found …
Creative Use of Technology
finalist
bronze honor
Visa Masters of Movement
With all eyes on Qatar for the first FIFA World Cup in the Middle East, Visa wanted to use their sp…
Creative Use of Technology
finalist
audience honor
American Music Awards / Discord Voting
The launch of the American Music Awards (AMAs) “Favorite K-Pop Artist” category was a groundbreakin…
Creative Use of Technology
finalist
MACY’S Virtual Reality HQs
Drive awareness to Macy’s first-ever VR storefront, and entice audiences to visit and shop within t…
Creative Use of Technology
finalist
Prime Video x The Wilds, Season 2: Welcome To The Grand Social Experiment
MOTIVATION: The Wilds was a buzz-worthy addition to Prime Video that audiences flocked to at the en…
Creative Use of Technology
finalist
Reticle: Technology with all the feels
Imagine if you will, your favorite brand, favorite commercial. What does it feel like, smell like, …
Creative Use of Technology
finalist
The Masked Singer: The Maskverse Mask Pass
In 2021, Fox’s hit television show The Masked Singer partnered with Blockchain Creative Labs to lau…

Nominees

Creative Use of Technology
Star Trek: Strange New Worlds WeHo Bus Shelter Campaign
Paramount+’s “Star Trek: Strange New Worlds” follows the intergalactic exploits of Captain Christop…
Creative Use of Technology
The Orville "Break the Feed"
Hulu Original “The Orville” is a science fiction comedy-drama series that follows the intergalactic…
Creative Use of Technology
Wolf Pack Interactive Credits
To encourage fans to stream Wolf Pack on Paramount+, we created an interactive experience that open…