THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 15th Annual Shorty Awards Creative Use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include the use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Winner

Creative Use of Technology
winner
Flamin’ Hot Snackable Screens
Flamin’ Hot® has been an icon of snack aisles and the internet for almost three decades but existed…

Finalists

Creative Use of Technology
finalist
gold honor
McEnroe vs. McEnroe
Consumers need to be reminded to enjoy the ride and understand that joy is essential to success and…
Creative Use of Technology
finalist
silver honor
Work for Humankind
Following a global lockdown, society’s approach to work shifted seismically. Lenovo research found …
Creative Use of Technology
finalist
bronze honor
Visa Masters of Movement
With all eyes on Qatar for the first FIFA World Cup in the Middle East, Visa wanted to use their sp…
Creative Use of Technology
finalist
audience honor
American Music Awards / Discord Voting
The launch of the American Music Awards (AMAs) “Favorite K-Pop Artist” category was a groundbreakin…
Creative Use of Technology
finalist
MACY’S Virtual Reality HQs
Drive awareness to Macy’s first-ever VR storefront, and entice audiences to visit and shop within t…
Creative Use of Technology
finalist
Prime Video x The Wilds, Season 2: Welcome To The Grand Social Experiment
MOTIVATION: The Wilds was a buzz-worthy addition to Prime Video that audiences flocked to at the en…
Creative Use of Technology
finalist
Reticle: Technology with all the feels
Imagine if you will, your favorite brand, favorite commercial. What does it feel like, smell like, …
Creative Use of Technology
finalist
The Masked Singer: The Maskverse Mask Pass
In 2021, Fox’s hit television show The Masked Singer partnered with Blockchain Creative Labs to lau…

Nominees

Creative Use of Technology
Star Trek: Strange New Worlds WeHo Bus Shelter Campaign
Paramount+’s “Star Trek: Strange New Worlds” follows the intergalactic exploits of Captain Christop…
Creative Use of Technology
The Orville "Break the Feed"
Hulu Original “The Orville” is a science fiction comedy-drama series that follows the intergalactic…
Creative Use of Technology
Wolf Pack Interactive Credits
To encourage fans to stream Wolf Pack on Paramount+, we created an interactive experience that open…