THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 15th Annual Shorty Awards Creative Use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include the use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Winner

Creative Use of Technology
winner
Flamin’ Hot Snackable Screens
Flamin’ Hot® has been an icon of snack aisles and the internet for almost three decades but existed…

Finalists

Creative Use of Technology
finalist
gold honor
McEnroe vs. McEnroe
Consumers need to be reminded to enjoy the ride and understand that joy is essential to success and…
Creative Use of Technology
finalist
silver honor
Work for Humankind
Following a global lockdown, society’s approach to work shifted seismically. Lenovo research found …
Creative Use of Technology
finalist
bronze honor
Visa Masters of Movement
With all eyes on Qatar for the first FIFA World Cup in the Middle East, Visa wanted to use their sp…
Creative Use of Technology
finalist
audience honor
American Music Awards / Discord Voting
The launch of the American Music Awards (AMAs) “Favorite K-Pop Artist” category was a groundbreakin…
Creative Use of Technology
finalist
MACY’S Virtual Reality HQs
Drive awareness to Macy’s first-ever VR storefront, and entice audiences to visit and shop within t…
Creative Use of Technology
finalist
Prime Video x The Wilds, Season 2: Welcome To The Grand Social Experiment
MOTIVATION: The Wilds was a buzz-worthy addition to Prime Video that audiences flocked to at the en…
Creative Use of Technology
finalist
Reticle: Technology with all the feels
Imagine if you will, your favorite brand, favorite commercial. What does it feel like, smell like, …
Creative Use of Technology
finalist
The Masked Singer: The Maskverse Mask Pass
In 2021, Fox’s hit television show The Masked Singer partnered with Blockchain Creative Labs to lau…

Nominees

Creative Use of Technology
finalist
audience honor
American Music Awards / Discord Voting
The launch of the American Music Awards (AMAs) “Favorite K-Pop Artist” category was a groundbreakin…
Creative Use of Technology
winner
Flamin’ Hot Snackable Screens
Flamin’ Hot® has been an icon of snack aisles and the internet for almost three decades but existed…
Creative Use of Technology
finalist
MACY’S Virtual Reality HQs
Drive awareness to Macy’s first-ever VR storefront, and entice audiences to visit and shop within t…
Creative Use of Technology
finalist
gold honor
McEnroe vs. McEnroe
Consumers need to be reminded to enjoy the ride and understand that joy is essential to success and…
Creative Use of Technology
finalist
Prime Video x The Wilds, Season 2: Welcome To The Grand Social Experiment
MOTIVATION: The Wilds was a buzz-worthy addition to Prime Video that audiences flocked to at the en…
Creative Use of Technology
finalist
Reticle: Technology with all the feels
Imagine if you will, your favorite brand, favorite commercial. What does it feel like, smell like, …
Creative Use of Technology
Star Trek: Strange New Worlds WeHo Bus Shelter Campaign
Paramount+’s “Star Trek: Strange New Worlds” follows the intergalactic exploits of Captain Christop…
Creative Use of Technology
finalist
The Masked Singer: The Maskverse Mask Pass
In 2021, Fox’s hit television show The Masked Singer partnered with Blockchain Creative Labs to lau…
Creative Use of Technology
The Orville "Break the Feed"
Hulu Original “The Orville” is a science fiction comedy-drama series that follows the intergalactic…
Creative Use of Technology
finalist
bronze honor
Visa Masters of Movement
With all eyes on Qatar for the first FIFA World Cup in the Middle East, Visa wanted to use their sp…
Creative Use of Technology
Wolf Pack Interactive Credits
To encourage fans to stream Wolf Pack on Paramount+, we created an interactive experience that open…
Creative Use of Technology
finalist
silver honor
Work for Humankind
Following a global lockdown, society’s approach to work shifted seismically. Lenovo research found …