The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 15th Annual Shorty Awards Creative Use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include the use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.


audience honor
American Music Awards / Discord Voting
The launch of the American Music Awards (AMAs) “Favorite K-Pop Artist” category was a groundbreakin…
Flamin’ Hot Snackable Screens
Flamin’ Hot® has been an icon of snack aisles and the internet for almost three decades but existed…
MACY’S Virtual Reality HQs
Drive awareness to Macy’s first-ever VR storefront, and entice audiences to visit and shop within t…
gold honor
McEnroe vs. McEnroe
Consumers need to be reminded to enjoy the ride and understand that joy is essential to success and…
Prime Video x The Wilds, Season 2: Welcome To The Grand Social Experiment
MOTIVATION: The Wilds was a buzz-worthy addition to Prime Video that audiences flocked to at the en…
Reticle: Technology with all the feels
Imagine if you will, your favorite brand, favorite commercial. What does it feel like, smell like, …
Star Trek: Strange New Worlds WeHo Bus Shelter Campaign
Paramount+’s “Star Trek: Strange New Worlds” follows the intergalactic exploits of Captain Christop…
The Masked Singer: The Maskverse Mask Pass
In 2021, Fox’s hit television show The Masked Singer partnered with Blockchain Creative Labs to lau…
The Orville "Break the Feed"
Hulu Original “The Orville” is a science fiction comedy-drama series that follows the intergalactic…
bronze honor
Visa Masters of Movement
With all eyes on Qatar for the first FIFA World Cup in the Middle East, Visa wanted to use their sp…
Wolf Pack Interactive Credits
To encourage fans to stream Wolf Pack on Paramount+, we created an interactive experience that open…
silver honor
Work for Humankind
Following a global lockdown, society’s approach to work shifted seismically. Lenovo research found …