THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 14th Annual Shorty Awards Creative uUe of Technology

This award honors the most innovative integration of technology in a marketing campaign by a brand, agency or organization. Examples of technology integrations may include the use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Nominees

audience honor
#WarzoneReport
It was the one-year anniversary of Activision’s newest battle royale game: Call of Duty: Warzone. T…
Chewy Halloween Fur-tual Boutique
Relatable experiences for the consumer are crucial if brands are to succeed. More so for eCommerce …
Duracell: Get In The Game
Duracell wanted to make inroads with the gaming community. Game controllers require batteries, b…
finalist
Fenty Beauty Eau De Parfum Ghost Stores Launch
With the launch of its first ever fragrance, Fenty Eau Du Parfum, Fenty Beauty wanted to disrupt th…
finalist
bronze honor
Green Light Signal
CONTEXT: Making more use of low carbon energy sources is vital for the sustainability of our fut…
Holiday Holograms with T-Mobile
Mini Metaverse or Holiday Holograms? Either way, T-Mobile gave Twitter users with a memorable wa…
winner
MLKonMLK
BACKGROUND: At a time of escalating racial unrest, the pandemic forced museums dedicated to shin…
MTV's Jersey Shore Holiday Album
Shoremas came early this year! To celebrate the 5th season of Jersey Shore Family Vacation and to g…
MTV's Wild N Out Interactive Special
For the past few years, Wild ‘N Out has been a driving force when it comes to MTV Entertainment Gro…
finalist
Only Murders in the Building - Projection Mapping and Tie Dye Activation
From the minds of Steve Martin, Dan Fogelman & John Hoffman comes a comedic murder-mystery series f…
Pepsi Made For Football Watching
After a difficult 2020 NFL Season, Pepsi wanted to find a way to reunite Football fans with their f…
finalist
ROCKSTAR PURE ZERO - ZERO IN ON THE HUSTLE CAMPAIGN
Rockstar Energy is fuel for the hustler who relentlessly grinds to make their goals a reality—what …
Romeo Santos: King of Bachata
To accomplish our objectives, we utilized technology, and created a one-week COVID compliant pop-up…
The Oakley KATO Virtual Launch
Oakley approached Kamp Grizzly to create a first-of-its-kind product reveal moment that introduced …
TubbyCoin Teletubbies Cryptocurrency
Knowing our audience as we do (by constantly monitoring their traditional and social media channels…
Twitch and Prime Video: Fairfax Interactive Stream
Fairfax, Prime Video’s latest animated adult comedy, premiered on October 29, 2021.  The Amazon …
finalist
Using AI and Real-World Data to Hyper-Target Heart Patients
Mitral regurgitation (MR), where a leaky valve causes some of your blood to leak backward into the …
finalist
WWE ThunderDome
When the pandemic shut down the sports and entertainment world, WWE’s executive committee successfu…
finalist
adidas #FastestFollower
adidas tasked us to drive hype & desire for their new X Speedflow football boots by positioning the…