THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 14th Annual Shorty Awards Creative uUe of Technology

This award honors the most innovative integration of technology in a marketing campaign by a brand, agency or organization. Examples of technology integrations may include the use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Winner

Creative Use of Technology
winner
MLKonMLK
BACKGROUND: At a time of escalating racial unrest, the pandemic forced museums dedicated to shin…

Finalists

Creative Use of Technology
finalist
bronze honor
Green Light Signal
CONTEXT: Making more use of low carbon energy sources is vital for the sustainability of our fut…
Creative Use of Technology
finalist
Fenty Beauty Eau De Parfum Ghost Stores Launch
With the launch of its first ever fragrance, Fenty Eau Du Parfum, Fenty Beauty wanted to disrupt th…
Creative Use of Technology
finalist
Only Murders in the Building - Projection Mapping and Tie Dye Activation
From the minds of Steve Martin, Dan Fogelman & John Hoffman comes a comedic murder-mystery series f…
Creative Use of Technology
finalist
ROCKSTAR PURE ZERO - ZERO IN ON THE HUSTLE CAMPAIGN
Rockstar Energy is fuel for the hustler who relentlessly grinds to make their goals a reality—what …
Creative Use of Technology
finalist
Using AI and Real-World Data to Hyper-Target Heart Patients
Mitral regurgitation (MR), where a leaky valve causes some of your blood to leak backward into the …
Creative Use of Technology
finalist
WWE ThunderDome
When the pandemic shut down the sports and entertainment world, WWE’s executive committee successfu…
Creative Use of Technology
finalist
adidas #FastestFollower
adidas tasked us to drive hype & desire for their new X Speedflow football boots by positioning the…

Nominees

Creative Use of Technology
audience honor
#WarzoneReport
It was the one-year anniversary of Activision’s newest battle royale game: Call of Duty: Warzone. T…
Creative Use of Technology
Chewy Halloween Fur-tual Boutique
Relatable experiences for the consumer are crucial if brands are to succeed. More so for eCommerce …
Creative Use of Technology
Duracell: Get In The Game
Duracell wanted to make inroads with the gaming community. Game controllers require batteries, b…
Creative Use of Technology
Holiday Holograms with T-Mobile
Mini Metaverse or Holiday Holograms? Either way, T-Mobile gave Twitter users with a memorable wa…
Creative Use of Technology
MTV's Jersey Shore Holiday Album
Shoremas came early this year! To celebrate the 5th season of Jersey Shore Family Vacation and to g…
Creative Use of Technology
MTV's Wild N Out Interactive Special
For the past few years, Wild ‘N Out has been a driving force when it comes to MTV Entertainment Gro…
Creative Use of Technology
Pepsi Made For Football Watching
After a difficult 2020 NFL Season, Pepsi wanted to find a way to reunite Football fans with their f…
Creative Use of Technology
Romeo Santos: King of Bachata
To accomplish our objectives, we utilized technology, and created a one-week COVID compliant pop-up…
Creative Use of Technology
The Oakley KATO Virtual Launch
Oakley approached Kamp Grizzly to create a first-of-its-kind product reveal moment that introduced …
Creative Use of Technology
TubbyCoin Teletubbies Cryptocurrency
Knowing our audience as we do (by constantly monitoring their traditional and social media channels…
Creative Use of Technology
Twitch and Prime Video: Fairfax Interactive Stream
Fairfax, Prime Video’s latest animated adult comedy, premiered on October 29, 2021.  The Amazon …