Shoremas came early this year! To celebrate the 5th season of Jersey Shore Family Vacation and to get our fans in the holiday spirit, we wrote, recorded, produced and released a wholly original holiday album—A Very Merry Jersey Shoremas—which took classic holiday songs and put a Jersey Shore spin on them. Featuring tracks such as “Nonna Got Run Over By A Meatball,” “Jolly Old Big Daddy Sitch,” and “Have Yourself A Merry Little Shoremas,” the EP streaming on Spotify and Apple Music is bound to become a yuletide classic for our fist-pumpers out there. We even released a bonus track, with Pauly D himself narrating “’Twas The Night Before Jerzday,” a twist on the classic bedtime story. We also created a spoof infomercial featuring Snooki, Mike, Vinny, JWoww, and Deena; a microsite, and a breakout music video to keep the holiday cheer going throughout the holiday season (and our pre-season window).
Jersey Shore Family Vacation has been on MTV since 2018, so we wanted to make a splash for the return of Season 5, while creating something truly fan-serving and breaking through the holiday clutter.
To make the most of this stunt, we worked hand-in-hand across the brand creative, on-air, series, legal, talent, and music team. We were able to utilize all platforms and channels, resulting in a true 360-campaign.
We leveraged the Jersey Shore social channels to promote the album, as well as MTV brand platforms. The show’s talent also supported the stunt across their massive social footprint. The infomercial produced by the digital/socialed team earned a spot on-air during the Jersey Shore Family Vacation holiday special.
The holiday infomercial not only garnered 622K cross-platform views on social/digital. We saw 23K site visits and 1K entries for a chance to win the album on vinyl.
The album was also announced with a PageSix exclusive and covered on MTV News.
It amassed 21K streams across Spotify and Apple Music in December.
