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From the 15th Annual Shorty Awards

Teddie Peanut Butter Website

Winner in UX/UI

Audience Honor in UX/UI


Teddie Peanut Butter has been in business for almost 100 years and is a family owned company with a loyal brand following. Teddie came to AMP wanting to reimagine their website to better showcase their brand, deep history and product diversity.

Strategy and Execution

AMP lifted inspiration from Teddie’s existing package design which had a recognizable modern retro feel. AMP played off the shapes, colors and fonts used in the packaging to give this new site a bold but familiar look to appeal to their loyal Teddie Nation of fans both of the product and brand. AMP also utilized video, motion and microinteractions to showcase the brand's playful personality. This project utilized a lot of AMPs core web services: Digital Branding, UX/UI Design, Content Strategy, SEO and Wordpress development.


The client was very open for us to push the boundaries in design and be playful without minimizing the flow and functionality needed to make this site user friendly and actionable. AMP helped bring a brand that had a strong heritage into the digital space seamlessly and in a way that played into its strengths of being both bold and playful. AMP also truly partnered with the client to work through the reasons why certain things worked or didn't so we could end with a stronger result and one that the clients felt they had a hand in. 


Video for Teddie Peanut Butter Website

Entrant Company / Organization Name

AMP Agency, Teddie Peanut Butter


Entry Credits