Educate. Represent. Entertain. With over 490 millions video views across YouTube, Snapchat Discover and TikTok, Animalogic is one of the most credible and successful digital-first nature and education channels on the internet.
Our goal is to make STEAM (science, technology, engineering, art and math) inclusive on social and video platforms for all audiences but especially younger demographics. Our fans see STEAM delivered via cis-white male hosts most often and we are committed to delivering fresh perspectives.
Animalogic’s strategy focuses on engaging its audience through high-quality content, diverse and knowledgeable hosts, and leveraging its YouTube presence. After 4 years of running the hit short-form video series Animalogic, hosted by scientific illustrator Danielle Dufault, our team conducted a user survey asking fans which subjects and topics they were most interested in exploring next. As a result, we created three exciting and successful spin-off series; Floralogic, World of Birds, and Paleologic. All three are now streaming live!
Each episode is well-researched and presented in a visually appealing way, using a variety of mediums such as original footage, animations, and illustrations. The choice of hosts for each series also reflects a deep knowledge and passion for the subject matter, which makes the content more relatable and interesting to viewers and adds a unique and creative perspective to the show. “Floralogic” is hosted by botanist and award-winning rapper and music producer, ‘Tasha the Amazon’, the “World of Birds” is led by Aranya Iyer, an expert in bird migration patterns with unparalleled knowledge of Asian and North American birds. “Paleologic” is hosted by Talia Lowi-Merri who is a PhD candidate and paleontologic researcher at the Royal Ontario Museum.
With 1.8M+ subscribers on YouTube, Animalogic publishes a new 10-12 minute episode each Friday, which helps to create a sense of anticipation and excitement among its followers. The team also collaborates on the marketing plan, creating compelling thumbnails and titles that entice viewers to click and watch. Most recently, the team has started producing original content for YouTube Shorts, Snapchat, and TikTok.
One of the challenges faced along the way was how to keep up with the rapidly evolving social media landscape. The team had to constantly adapt and innovate to stay ahead of the curve. For example, when YouTube Shorts first emerged as a major player, we were quick to recognize its potential and started producing content specifically for that platform. We also had to learn how to create content that works well on each platform, as what works on YouTube may not work on Snapchat, and vice versa. We had to experiment with different formats and styles until we found what resonated with each audience.
Animalogic's approach to partnerships and funding is also imperative to the strategy. By partnering with well-known brands like Google and Disney+, the team is able to reach new audiences. Additionally, the content licensing deals with companies like Common Sense Media and Tumbleweed Press allow us to reach even more viewers in schools and libraries.
Animalogic is committed to its strategy by creating high-quality content, staying agile in the ever-changing social media landscape, and leveraging the expertise of different hosts. Animalogic has established itself as a trusted source of information for animal lovers and nature enthusiasts. With a strong YouTube presence and a growing following on other platforms, Animalogic is well-positioned for continued success in the future.
Animalogic is a profitable digital-first business that employs 5 full-time staff, 4 contract hosts and dozens of freelancers who cover everything from social media management, video editing, budget management, story research, story editing, camera operation and overall digital marketing and sales.
By consistently creating high-quality content that is both informative and entertaining, Animalogic has amassed over 1.8 million followers on YouTube alone. Over the past year, Animalogic has accumulated over 90 million views, 3.1 million hours watched, and increased our reach by 132% by connecting with more than 3.3 million subscribers across YouTube, TikTok and Snapchat. Additionally, our top YouTube Short has reached over 3.5 million views, demonstrating the popularity and virality of our content and the adaptability of our team.
From a qualitative perspective, the feedback from our community has been overwhelmingly positive, which is a testament to the success of our objective. We mine our comments carefully to see if our content is resonating and hitting our objectives. We’ve received countless comments about how our content has inspired young children and adults in science and STEAM.
The results of Animalogic have met our objective, and it has been a resounding success. We have reached millions of people, gained a loyal following, and created a community of animal lovers who are passionate about education and conservation. We will continue to focus on cultivating high-quality educational and fun content on social and video platforms to reach and inspire all audiences with a soft spot for our youth.