THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 15th Annual Shorty Awards

Match Group x Visible Partner to Launch a Singles Registry

Winner in Micro-site

Audience Honor in Micro-site

Objectives

Bachelor parties, wedding gifts, baby showers-- couples get it all. Now it's about time they return the favor. That's why Visible, the wireless company that helps singles save with a single-line plan teamed up with Match Group, owners of the largest global portfolio of popular online dating services with over 45 apps, for wedding season to build a registry just for single people. 

For the first time ever, this unique partnership was activated across the full suite of Match Group Brands ensuring that Singles of all ages and all walks of life had an opportunity to take part… because after the countless wedding presents, shower gifts, and endless travel… it’s time for Singles to feel some extra love 💙.

Strategy and Execution

The Visible x Match Group singles registry allowed people to build a wishlist tailored to the single life. Some items included towels, a mini pizza oven, single-serve cold brew makers, and of course premium memberships to Match Group's dating platforms-- Tinder, Match, OkCupid, and Plenty of Fish. 

The Singles Registry promotion included:

In keeping with the theme of giving, Visible also donated $10,000 to Girls Who Code, an international nonprofit working to close the gender gap in technology.

Media promotion across the Match Group included Videos across the participating platforms, a custom Poll to gather insights on what singles really want, sweepstakes giveaways, and social posts across Tinder, OkCupid, Match, and Plenty of Fish. Additional media ran across Chispa and BLK apps, targeted to Latin X and African American singles.

Results

Results

Word of our unconventional registry spread quickly across national news and online publications! 

The Visible x Match Group Singles Registry was a success. In just two weeks, the Singles Registry drove:

• 240K+ sessions

• 1156 total clicks on all social button shares

• Sparked 30.6M+ Social Impressions

- Increased Brand Awareness by 80%+ 

Media

Video for Match Group x Visible Partner to Launch a Singles Registry

Entrant Company / Organization Name

Match Media Group

Entry Credits