Comedy Central aims to give emerging talent a springboard as well as amplify diverse, hilarious comedic voices.
We partner with comedians to create digital-first content that is low-lift and high-reward. We worked with the amazing talent Missy Chanpaibool, who created and executed the videos.
The video was a huge hit across social, particularly TikTok and Instagram Reels, resulting in 8.5M views and 415K engagements. Given its success, we moved forward with two more videos in this series - Thanksgiving and Holiday pregnancy announcements - which also saw major success across platforms.