The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 15th Annual Shorty Awards

"Every fall pregnancy announcement is exactly like this"

Silver Honor in Vertical Video

Audience Honor in Vertical Video

About this entry

Comedy Central aims to give emerging talent a springboard as well as amplify diverse, hilarious comedic voices.

Why does this entry deserve to win?

We partner with comedians to create digital-first content that is low-lift and high-reward. We worked with the amazing talent Missy Chanpaibool, who created and executed the videos.


The video was a huge hit across social, particularly TikTok and Instagram Reels, resulting in 8.5M views and 415K engagements. Given its success, we moved forward with two more videos in this series - Thanksgiving and Holiday pregnancy announcements - which also saw major success across platforms.


Video for "Every fall pregnancy announcement is exactly like this"

Entrant Company / Organization Name

MTV Entertainment Studios and Paramount Media Networks


Entry Credits