THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

"Every fall pregnancy announcement is exactly like this"

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Objective

Comedy Central aims to give emerging talent a springboard as well as amplify diverse, hilarious comedic voices.

Strategy

We partner with comedians to create digital-first content that is low-lift and high-reward. We worked with the amazing talent Missy Chanpaibool, who created and executed the videos.

Results

The video was a huge hit across social, particularly TikTok and Instagram Reels, resulting in 8.5M views and 415K engagements. Given its success, we moved forward with two more videos in this series - Thanksgiving and Holiday pregnancy announcements - which also saw major success across platforms.

Media

Video for "Every fall pregnancy announcement is exactly like this"

Entrant Company / Organization Name

MTV Entertainment Studios and Paramount Media Networks

Link

Entry Credits