THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

Vertical Video

This award honors a vertical video or series of vertical videos that effectively and creatively established social presence and garner significant attention or following from an audience. Vertical Videos are unique to social media. Examples include Instagram Reels, Snapchat Stories/Series, YouTube Shorts, TikToks/TikTok Series.

See previous winners and honorees here.
Vertical Video
"Every fall pregnancy announcement is exactly like this"
Comedy Central aims to give emerging talent a springboard as well as amplify diverse, hilarious com…
Vertical Video
2022 MTV Movie & TV Awards "Who Did It Butter?"
Movie & TV Awards: Who Did It Butter? highlights MTV’s rich history celebrating movies and TV while…
Vertical Video
94th Oscars x Meta Short Form Reels Content Partnership
The Academy of Motion Picture Arts and Sciences and Meta, the parent company of Instagram and Faceb…
Vertical Video
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Vertical Video
Aspercreme - Heel Hack
Aspercreme is a topical pain relief brand that’s iconic among Boomers, but has long failed to make …
Vertical Video
Ayu and Ade's Story
A 2020 US brand health survey Smile Train commissioned found that the vast majority of Americans do…
Vertical Video
Bank of America: The Path to Net Zero
Climate change is one of the world’s most pressing issues. But it’s also a complex topic, rooted in…
Vertical Video
Bustle Video Submission
Bustle’s audience of millions highly engaged millennial women have proven time and time again that …
Vertical Video
Carmichael Lynch and H&R Block: A Fair Shot
On July 1, 2021, the new NCAA Name, Image, Likeness (NIL) rule change went into effect, turning col…
Vertical Video
Detect early, Treat early.
The main objective of the campaign was to spread awareness about the importance of early detection …
Vertical Video
FUEL YOUR SUMMER JAM
To create an unforgettable summer moment highlighted by a series of videos that ladders up to our o…
Vertical Video
Firebelly Marketing's Vision in Vertical Video
From TikTok dances to video memes, video content is king. It's also not so easy to produce and can …
Vertical Video
How Maytag Won on #PetTok
By the beginning of 2022, TikTok was no longer a plucky, upstart social media platform that was onl…
Vertical Video
IONIQ 5 “Evolves” EV
The automotive industry is being redefined - new EVs launch every year and OEMs are actively trying…
Vertical Video
JARDIM PANTANAL - VIDAS ALAGADAS
“Jardim Pantanal - Vidas Alagadas” (Jardim Pantanal - Flooded Lifes) is an exclusive documentary se…
Vertical Video
Pepsi x Camila Cabello | UCL Final Opening Ceremony 2022
Our objective was to create cultural awareness, hype and excitement ahead of Camila Cabello's openi…
Vertical Video
Ratatouille Scene Recreations
This year, the classic Pixar film Ratatouille turned 15, and we wanted to celebrate in a big way. I…
Vertical Video
RuPaul's Drag Race All Stars 7 Ruveal
Fans have long speculated about an all-winners season of RuPaul’s Drag Race, and we were finally ab…
Vertical Video
The Daily Show - Put Police Chases in Car Commercials
The idea for this social video sprang from an off-the-cuff conversation between a Daily Show produc…
Vertical Video
The Luxury Collection – Hotel Stories & Experiences
From a hotel housed in a 13th-century Augustinian monastery to a gallery of art spanning from lobby…
Vertical Video
The Luxury Collection – Tastemakers
Stories with The Luxury Collection are best told from our travelers themselves. Each unique perspec…
Vertical Video
The Ritz-Carlton — Signature Video Series
With Meta’s growing shift to video, The Ritz-Carlton saw a fresh chance to share its defining momen…
Vertical Video
Vigil Aunty
#BACKGROUND   India’s digital economy has been growing rapidly. However, exploiting the lack …