THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Vertical Video

This award honors a vertical video or series of vertical videos that effectively and creatively established social presence and garner significant attention or following from an audience. Vertical Videos are unique to social media. Examples include Instagram Reels, Snapchat Stories/Series, YouTube Shorts, TikToks/TikTok Series.

See previous winners and honorees here.

Winner

Vertical Video
winner
The Daily Show - Put Police Chases in Car Commercials
The idea for this social video sprang from an off-the-cuff conversation between a Daily Show produc…

Finalists

Vertical Video
finalist
gold honor
Pepsi x Camila Cabello | UCL Final Opening Ceremony 2022
Our objective was to create cultural awareness, hype and excitement ahead of Camila Cabello's openi…
Vertical Video
finalist
silver honor
audience honor
"Every fall pregnancy announcement is exactly like this"
Comedy Central aims to give emerging talent a springboard as well as amplify diverse, hilarious com…
Vertical Video
finalist
94th Oscars x Meta Short Form Reels Content Partnership
The Academy of Motion Picture Arts and Sciences and Meta, the parent company of Instagram and Faceb…
Vertical Video
finalist
Bustle Video Submission
Bustle’s audience of millions highly engaged millennial women have proven time and time again that …
Vertical Video
finalist
Carmichael Lynch and H&R Block: A Fair Shot
On July 1, 2021, the new NCAA Name, Image, Likeness (NIL) rule change went into effect, turning col…
Vertical Video
finalist
Ratatouille Scene Recreations
This year, the classic Pixar film Ratatouille turned 15, and we wanted to celebrate in a big way. I…
Vertical Video
finalist
RuPaul's Drag Race All Stars 7 Ruveal
Fans have long speculated about an all-winners season of RuPaul’s Drag Race, and we were finally ab…
Vertical Video
finalist
Vigil Aunty
#BACKGROUND   India’s digital economy has been growing rapidly. However, exploiting the lack …

Nominees

Vertical Video
2022 MTV Movie & TV Awards "Who Did It Butter?"
Movie & TV Awards: Who Did It Butter? highlights MTV’s rich history celebrating movies and TV while…
Vertical Video
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Vertical Video
Aspercreme - Heel Hack
Aspercreme is a topical pain relief brand that’s iconic among Boomers, but has long failed to make …
Vertical Video
Ayu and Ade's Story
A 2020 US brand health survey Smile Train commissioned found that the vast majority of Americans do…
Vertical Video
Bank of America: The Path to Net Zero
Climate change is one of the world’s most pressing issues. But it’s also a complex topic, rooted in…
Vertical Video
Detect early, Treat early.
The main objective of the campaign was to spread awareness about the importance of early detection …
Vertical Video
FUEL YOUR SUMMER JAM
To create an unforgettable summer moment highlighted by a series of videos that ladders up to our o…
Vertical Video
Firebelly Marketing's Vision in Vertical Video
From TikTok dances to video memes, video content is king. It's also not so easy to produce and can …
Vertical Video
How Maytag Won on #PetTok
By the beginning of 2022, TikTok was no longer a plucky, upstart social media platform that was onl…
Vertical Video
IONIQ 5 “Evolves” EV
The automotive industry is being redefined - new EVs launch every year and OEMs are actively trying…
Vertical Video
JARDIM PANTANAL - VIDAS ALAGADAS
“Jardim Pantanal - Vidas Alagadas” (Jardim Pantanal - Flooded Lifes) is an exclusive documentary se…
Vertical Video
The Luxury Collection – Hotel Stories & Experiences
From a hotel housed in a 13th-century Augustinian monastery to a gallery of art spanning from lobby…
Vertical Video
The Luxury Collection – Tastemakers
Stories with The Luxury Collection are best told from our travelers themselves. Each unique perspec…
Vertical Video
The Ritz-Carlton — Signature Video Series
With Meta’s growing shift to video, The Ritz-Carlton saw a fresh chance to share its defining momen…