The main objective of the campaign was to spread awareness about the importance of early detection and regular check-ups for cancer and to provide hope and assurance to those fighting the disease.
The campaign aimed to show that with the comprehensive care unit at Manipal Hospitals, patients can conquer cancer. The goal was to make the public more informed about the disease and encourage them to take proactive steps toward their health.
The campaign was launched with two short videos that conveyed a powerful message about the importance of early detection and regular check-ups in the fight against cancer.
The first short video showed a woman going for a mammogram and the positive impact of her sharing her experience on social media.
The second short video compared the attention paid to checking the quality of fruits with the attention paid to checking one's own body for early signs of cancer.
They helped us create a sense of community and solidarity among those affected by cancer. The campaign also aimed to drive traffic to the Manipal Hospitals website, where people could learn more about the comprehensive care unit and the services offered.
The campaign was successful in achieving its objective of spreading awareness about the importance of early detection and regular check-ups for cancer and providing hope and assurance to those fighting the disease.
The campaign generated significant engagement and activity on social media and helped to increase awareness of the resources available to those in need.