THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

2022 MTV Video Music Awards

Entered in Multi-Platform Presence

Objective

The MTV VMAs are the biggest party of the year – filled with unpredictable moments and show stopping performances, with all-access for fans. The VMAs are on every platform and every device, reaching audiences worldwide.

This year, we strove to:

 

Strategy

LEAD UP - AWARENESS & EXCITEMENT:

SHOW TIME! Coverage on EVERY Platform:

Results

Our multi-platform strategy drove record-breaking results!

Biggest total vote count in VMA history (+10% YoY)

Media

Video for 2022 MTV Video Music Awards

Entrant Company / Organization Name

MTV Entertainment Studios and Paramount Media Networks

Links

Entry Credits