THE 14TH ANNUAL SHORTY AWARDS

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From the 15th Annual Shorty Awards

Axios Today

Audience Honor in News & Politics Podcast

Objectives

Axios Today is a 10 minute daily news podcast hosted by Niala Boodhoo. Listeners get the top news and most interesting stories of the day and why they mattered, delivered in a concise format that is short but not shallow.

The Axios Today podcast puts the audience first and is respectful of listeners’ time. In just ten minutes every weekday, Niala is joined by reporters from Axios’ newsroom and experts from around the world to unpack stories from politics and business to race and justice. Niala’s conversations are efficient, but thoughtful and leave listeners with everything they need to start their morning.

Strategy and Execution

Axios Today’s host Niala Boodhoo’s conversations with reporters and subject matter experts cut through the noise around headlines to unpack how the news is shaping our world. The show is delivered in Smart Brevity®, Axios’ signature communication style, to cut to the core of why a story matters.

The podcast audience is central to Axios Today. Host Niala Boodhoo texts directly with listeners who provide feedback and share their own perspectives on the news of the day. The show incorporates first person perspectives from audience members on the impact of big moments on their day to day lives, from the impact of rising gas prices to student loan forgiveness.

Results

Axios Today listenership has grown consistently since its 2020 launch. The growth of the show speaks to the success of the format for delivering the day's news. Through a warm tone but concise format, Axios Today successfully gives listeners the need-to-know information to get smart for the day ahead. 

The podcast audience is made up of listeners from across the country who have made Axios Today part of their daily routine and consistently download new episodes. Our audience-first strategy has resulted in high listener engagement. Incorporating listener stories into the show via audio and through text conversations directly with listeners has increased individual engagement between Niala and her audience.

Media

Entrant Company / Organization Name

Axios

Link

Entry Credits