Ryan's World has rapidly evolved from a single YouTube channel focused on “toy reviews” to a multi-category global franchise through digital and broadcast entertainment, toys and consumer products. With nine other channels on the YouTube platform, Ryan’s World remains consistent with its messaging and educational cadence across all channels. As Ryan gets older, so does his audience, navigating the evolution of his interests and the content he creates has become a big theme for 2022 and beyond. Since Ryan's World first launched in 2015, Ryan has always loved recording videos that help kids learn, have fun and take on new adventures and activities. Today, Ryan’s World continues to do just that with the new, refreshing content he creates on his YouTube channels.
It was a big year for us in 2022. Ryan was nominated for a Young Artist Academy Award in the “Influencer Artists” category. In January, The New York Times hailed him as the “Boy King of YouTube.” Ryan also launched his all-new Skechers sneakers line. His brand has continued its expansion, with over 100 global licensees and more than 10,000 individual products to-date.
Expanding upon the brand's commitment to meaningful kids and family content, Ryan's engagement with DRL yielded additional STEM (science, technology, engineering, and mathematics) content for Ryan's World, documenting his experience learning how to build and fly a racing drone with DRL's drone engineers. DRL is creating a new era of sports that brings high-speed competition in real life, as well as in virtual simulation and in the metaverse. For a limited time, profits from the Ryan's World Red Titan x DRL merchandise were donated to FIRST® to provide young people with more opportunities to pursue STEM education.
Last year, our Red Titan balloon flew in the Macy’s Thanksgiving Day Parade. The Red Titan balloon represented the brave and kind animated alter ego of Ryan from Ryan's World. In its third year in the parade, it's still the only character ever to be based on a YouTube creator.
To help streamline the workflow around Ryan's World and start minimizing Ryan’s on-camera participation, Shion and Loann created Sunlight Entertainment. Ahead of the holidays, we launched our brand new “Arctic Adventures” animated series on the Ryan’s World YouTube channel. In the series, Ryan tells a story of his adventures at the Arctic along with his friends. The series alone has garnered over 2 million views to date.
On the other hand, Ryan and his family have also been spending their time towards helping those in need. Earlier last year, they partnered with the Starlight Foundation to deliver gifts and spread joy to sick children in hospitals at the Kapi’olani Medical Center, and the family continues to work with the organization to bring more smiles to children nationwide.
Ryan’s World has amassed over 57M subscribers, 75B lifetime views and receives over 1B views every month! What started off as a YouTube Channel has turned into a global phenomenon, as Ryan’s World has turned into a multi-category global franchise found everywhere kids are.
The massive viewership and engagement shows the success and impact that Ryan’s World has had on families and kids in continuously delivering creative and educational kid-friendly content for the next generation.
