Objectives

In 2021 we opened one of the best coasters ever in Jurassic World's VELOCICOASTER. 

In 2022 we had the tall order of continuing to promote and sustain this award-winning attraction to drive interest in visiting Universal Orlando Resort.  

Strategy and Execution

It’s the Jurassic World VelociCoaster: the apex of roller coasters, now open at Universal’s Islands of Adventure. Experience exhilarating upside-down, right-side-up, and sideways turns with an all-new type of coaster. Head to Universal Orlando Resort and experience an out-of-this-world, adrenaline-pumping coaster moment.

Open the video on Google Chrome web browser or on your mobile device/tablet using the YouTube app to experience the ride in virtual reality

Our team is challenged to create compelling content for social and digital that people want and love.  What better way to do that than to do something no one else can do which is to create an HD front row fully immersive 360 coaster video for YouTube?

Results

The results are in!

• Millions of views across social and YouTube organically.
• Hundreds of comments 
• Thousands of shares!

The comments are awesome!

• This Is the best ride ever
• FINALLY I LOVE IT THANK YOU FOR MAKING 360 OF VELOSTACOSTER
• This makes it feel like we’re on the ride

Media