THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 15th Annual Shorty Awards

Universal Parks and Resorts Jurassic World's Velocicoaster in 360°

Bronze Honor in 360 Video

Objectives

In 2021 we opened one of the best coasters ever in Jurassic World's VELOCICOASTER. 

In 2022 we had the tall order of continuing to promote and sustain this award-winning attraction to drive interest in visiting Universal Orlando Resort.  

 

Strategy and Execution

It’s the Jurassic World VelociCoaster: the apex of roller coasters, now open at Universal’s Islands of Adventure. Experience exhilarating upside-down, right-side-up, and sideways turns with an all-new type of coaster. Head to Universal Orlando Resort and experience an out-of-this-world, adrenaline-pumping coaster moment.

Open the video on Google Chrome web browser or on your mobile device/tablet using the YouTube app to experience the ride in virtual reality

Our team is challenged to create compelling content for social and digital that people want and love.  What better way to do that than to do something no one else can do which is to create an HD front row fully immersive 360 coaster video for YouTube?

Results

The results are in!

The comments are awesome!

 

 

 

Media

Video for Universal Parks and Resorts Jurassic World's Velocicoaster in 360°

Entrant Company / Organization Name

Universal Parks and Resorts