THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 15th Annual Shorty Awards

Urban Legends with the Ghost Brothers

Gold Honor in Comedy Podcast

Objectives

Urban Legends with the Ghost Brothers is hosted by Dalen Spratt, Juwan Mass, and Marcus Harvey, a team that’s spent the last 6+ years chasing ghosts down together and becoming the first crew of black paranormal investigators on television. The podcast continues to work towards representation in the paranormal and supernatural space and launching this podcast was an important step in diversifying the current landscape.  “For years, I used to watch all the ghost hunting shows, all the horror movies — just everything,” says Spratt. “I just loved being frightened, but I always noticed that there wasn’t a representation of us on any of these shows. There were no Black people doing any of these ghost investigations,” Dalen Spratt told The Huffington Post. The Ghost Brothers bring their expertise and humor to the podcasting space, where voices of color in paranormal podcasts are still very much lacking.

Strategy and Execution

Urban Legends with the Ghost Brothers covers a different urban legend each episode, like Bigfoot, the New Jersey Devil, Bloody Mary, and the Black-eyed Children. The podcast also features interviews with other paranormal experts like the hosts of Last Podcast On The Left, Jack Osbourne, and Sapphire Sandalo. The hosts and guests discuss the history of these legends, along with real-life experiences to demonstrate how these legends still impact people today. They use humor to help the audience feel less alone in these freaky encounters, while also explaining complex paranormal phenomena. Their banter with each other, the guests, and the audience members makes this podcast stand out. They even ask audience members to share their experiences on the podcast, which gives fans of the show a direct way to interact with the hosts.

Results

The podcast has seen success through winning industry awards and achieving high ratings and reviews across the major podcast platforms. The show has charted on top History charts during and after season runs, and has been featured across a variety of podcast player homepages. Additionally, the show has garnered several press hits including a segment on Today With Hoda & Jenna and PIX11 Morning News, along with features across popular paranormal and pop culture websites. The Ghost Brothers have cultivated a fan base that's engaged with the subject matter and constantly asking for more episodes. 

Media

Entrant Company / Organization Name

Warner Bros. Discovery

Links

Entry Credits