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Special Project

Special Project
From the 15th Annual Shorty Awards

Star Trek: Strange New Worlds Windows to the Worlds Social Posters Campaign

Silver Honor in Graphic Art


Paramount+’s “Star Trek: Strange New Worlds” is a spin-off of “Star Trek: Discovery” that expands on the “Star Trek” stories that span the era before the exploits of Captain Kirk and the crew of the USS Enterprise. The series follows the intergalactic exploits of Captain Christopher Pike and the original crew of the Enterprise in the decade before the events of “Star Trek: The Original Series.” For the first time, viewers can see the younger Pike, Spock, and Number One boldly go where no one has gone before. 

The objective of the campaign was to create a series of graphic art social posters that offer an art style that separates “Strange New Worlds” from the other “Star Trek” properties, while also staying true to the franchise’s core aesthetic and feel. The posters offer fans a quick glimpse at some of the beautiful new worlds waiting to be explored in “Star Trek: Strange New Worlds.”


Strategy and Execution

Paramount+ created a series of gorgeously illustrated social media posters that introduce fans to five new and vastly different worlds set to appear on “Star Trek: Strange New Worlds.” One poster features a mockup of the ringed brown dwarf planet known as the Gorn Hunting Grounds. Another poster whisks viewers to the cosmic space station known as the Starbase-1. Appearing next to the image of Starbase-1 are several smaller images featuring activities that can be found on the massive space station. A third poster shows off the first contact with the M-Class planet Kiley 279. The planet features a massive city nestled in a bed of clouds. The poster also features an appearance from a recognizable Starfleet ship model. A fourth poster introduces viewers to the Serene Squall starship, which is also known throughout the universe as the Scourge of the Stars. In the fifth and final social poster, viewers are introduced to the planet Majalis. The planet is inhabited by a scientific population that operates under the motto “For Science. For Service.” 

Each poster is designed with a sort of retro-space aesthetic reminiscent of science fiction films from the 1950s and 1960s. 


The eye-catching social media posters were delivered through the verified @StarTrekOnPPlus Instagram account. The account is followed by more than 210,000 enthusiastic “Star Trek” fans who are always ravenous for new content from their favorite space-faring franchise. The individual posts generated thousands of likes from Trekkies across the globe and led to meaningful and engaging discourse in the comment sections below the images. Paramount+ continues to find new and compelling ways to connect “Star Trek” fans by offering them new and exciting promotional media. 



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