The Daily Show is more than just a show—it's a voice, a point of view, and a vehicle that engages young audiences on complex topics like no late-night show ever has before. In the digital realm, we’ve redefined how a late-night show interacts with its fans. Unlike other late night shows, we don’t expect our fans to show up at 11pm to watch the show live on Comedy Central, we meet them where they're at—on social media.
The Daily Show seeks to create interactive touch points for its audience in a variety of digital spaces, from exclusive digital content to behind-the-scenes looks at the show to real-time takes on breaking news. Following The Daily Show on social media means more than just wading through repackaged show clips and linear tune-in posts—it's an informative, unpredictable, interactive experience that experiments with form, style, and technology to create a digital world for our fans unlike any other show. While other late night shows wait to post their reactions to current events until after the show has aired, The Daily Show has a team of digital-specific content producers ready to react in the moment in the most creative way possible, whether it's trolling Twitter or posting a quick edit on TikTok. While The Daily Show has been around long before iPhones existed, we're always experimenting to push both comedic and technological boundaries in order to create new fans and engage with existing ones.
The Daily Show had the #1 most engaging social audience across all late-night competitors and the #1 most viewed late night show across all of television in 2022 (Sources: SCR Ranker, Late-Fringe, ListenFirst, Conversation Volume and Comments). In total, The Daily Show drove 4.1B impressions, 3.5B views, 250.8M engagements, 2.2M social mentions, and 250.8M new followers across Facebook, Twitter, Instagram, TikTok, and YouTube combined. 2022 also marked record milestones for new followers, with TDS breaking 10M followers on YouTube, 10M followers on Instagram, and 6M followers on TikTok.
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