Steven’s channel is grounded in retable sketch comedy - whether it dives into the dynamics of an immigrant family or everyday absurdities that no one talks about - Steven He is doing it all. His fans have shared how his content has provided an all too realistic depiction of their own experiences.
Steven's strategy was to focus primarily on his real life experiences growing up in an Asian household and scripting humor that would resonate with a primarily Asian audience through slightly exaggerated scenarios. Steven’s fanbase has proved to be highly engaged and invested in his work so that he’s been able to expand his show repertoire to a variety of different formats and platforms.. Originally, Steven had focused on 3-4 minute sketches but he has since incorporated YT Shorts in the latter part of 2022 to provide a more regular cadence of content.
The success of Steven's channel kicked off in early 2022 when he had just over a million subscribers and by the end of the year he had amassed around 8 million subscribers. Steven's success has opened him up to a community of influencers with whom he works on incredible collaborative projects. This includes working with the top Asian YouTubers on “If Shark Tank was Asian” and which laid the groundwork for his upcoming high production web-series Ginormo! which is set to release in Spring 2023. Increasingly, Steven’s initial success with sketch comedy is opening more creative doors for him to explore his ability to write, direct and star in high concept series.