THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Comedy Video

This award honors the most creative use of a comedy video in a social media or digital marketing campaign. Includes series and mini-series.

See previous winners and honorees here.

Winner

Comedy Video
winner
Jazz Bath
After the debut of the 2022 State Farm NFL campaign, we noticed fans couldn’t get enough of Patrick…

Finalists

Comedy Video
finalist
gold honor
audience honor
If Introverts had Personal Assistants
There’s a lot of pressure to be social and productive, often to the detriment of mental health. The…
Comedy Video
finalist
silver honor
Steven He
Steven’s channel is grounded in retable sketch comedy - whether it dives into the dynamics of an im…
Comedy Video
finalist
bronze honor
Tortilla Challenge: Dwayne Johnson & Kevin Hart
The objective of this video was to create compelling, entertaining, social-first content in support…
Comedy Video
finalist
A Season to Remember: Behind-the-Scenes with Vikings Cam
Any team would agree: there has never been a more important time to understand the needs of our fan…
Comedy Video
finalist
Adult Swimming
Adult Swim has built an enduring bond with loyal fans grounded in a shared sensibility - the world …
Comedy Video
finalist
Betches Original Videos
Betches’ overall objective is to create and share video content that is humorous and relatable. We …
Comedy Video
finalist
Former Astronaut Reacts to “Beavis and Butt-Head Do the Universe”
For the first time in nearly a decade, Beavis and Butt-Head returned with a brand new movie. To cel…
Comedy Video
finalist
Mini Mock: Rebirthing Center
The Comedy Central Digital Team created a number of social-first content series to engage our audie…
Comedy Video
finalist
Pineapple Playhouse
We set out to break the mold when it comes to SpongeBob content, and we did just that with Pineappl…
Comedy Video
finalist
Rheem, Comfort Since 1925 and Counting
Rheem is America’s #1 brand for water heaters, thanks to installers’ prevailing trust in the brand.…
Comedy Video
finalist
The Daily Show - Put Police Chases in Car Commercials
The idea for this social video sprang from an off-the-cuff conversation between a Daily Show produc…

Nominees

Comedy Video
Grandma Had An Accident
Our (Ross Smith & Gangster Granny) ultimate goal for all of the content we create is to make the wo…
Comedy Video
Logswurth: The "High on Life" Holiday Yule Log from Xbox Game Pass
Game Pass gives players access to hundreds of great titles and allows players to play day one.   …
Comedy Video
Ponder This!
Coming into the new year with a strategic re-focus on its legacy telecom offerings, AT&T wanted to …
Comedy Video
Rien ne va + (RNVP)
Engaging young people with the news is more important than ever. We want to give voice to those who…