THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Comedy Video

This award honors the most creative use of a comedy video in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Comedy Video
winner
Yext Introduces the Tech Class of 1999: The Reunion
Welcome to the digital age. We've got self-driving cars, 5G Internet, and advanced technology impro…

Finalists

Comedy Video
finalist
bronze honor
Green Screen Guy: Frankie LaPenna x NFL & Ravens
In hindsight, our objective looked simple: create viral content? Sure. But the phrase “viral conten…
Comedy Video
finalist
"Poopowerment"
Garden of Life is the #1 vitamin and supplement brand in the natural channel and on Amazon. However…
Comedy Video
finalist
Comedy Central's Boomer Stoop: Pronouns
We believe that comedy is a powerful force for good. Our goal is to use comedy to open minds and he…
Comedy Video
finalist
Crank Yankers - Jimmy Kimmel Prank Calls KFC
KFC RFP’d Comedy Central with one main objective: to integrate the KFC brand into the Comedy Centra…
Comedy Video
finalist
audience honor
If Mom was a Marvel Superhero
As box office trends over the past few years show, it's Marvel's world, and we're just living in it…
Comedy Video
finalist
MTV's Basic to Bougie Season 6
Since its inception, MTV has been at the forefront of pop culture and TV — our goal was to bring th…
Comedy Video
finalist
Sleepytime Bear
The Celestial Seasonings brand, while iconic and trusted in the tea category, didn’t resonate as mu…

Nominees

Comedy Video
Behind The Pain (Harold)
The objective of this campaign was to raise awareness of SEON as not only an incredible b2b fraud f…
Comedy Video
Solar Opposites: WTF Is Christmas Music Video
Co-created by Justin Roiland and Mike McMahan (both of Rick & Morty fame), Solar Opposites centers …
Comedy Video
The Price Fighter
Objective is to raise awareness of C. Harper's commitment to offering the best price on new and use…