Objective is to raise awareness of C. Harper's commitment to offering the best price on new and used vehicles and to remind customers of the family history serving the community in the automotive industry.
To bring the project to life, we worked with our creative team and the Client to recreate a nostalgic character that was originally used in advertising for C. Harper 30 years ago.
The :30 video included the third generation of the Harper family to continue the legacy of providing service to the community for automotive needs.
:30 video was executed on location at a local boxing gym with the challenge of working around their class schedules and maintaining COVID guidelines to keep everyone safe. We also used a drone to shoot the auto dealer site that is incorporated in the video.
The Price Fighter :30 video was advertised on Social Media - Facebook and Instagram.
Through feedback from customer interactions, they were positive and there was high engagement about the video which led to an increased in car sales for the month of October 2021. The metrics from October showed The Price Fighter video was the most shared and top perfoming video for that month.
The Price Fighter video was a success due to Client's satisfaction with the creative approach, exciting and delightful engagement with the adorable young actors that connected on an emotional level.
