The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 15th Annual Shorty Awards

Rheem, Comfort Since 1925 and Counting

Finalist in Comedy Video


Rheem is America’s #1 brand for water heaters, thanks to installers’ prevailing trust in the brand. Yet today’s information savvy homeowners tend to research their contractors’ choices, seeking wider validation on the Internet. 

Rheem wanted to leverage this trend with a direct-to-consumer campaign that would boost consumer brand awareness. Plus, as the pandemic has spurred more at-home water usage and a focus on home improvement trends, the time felt right for this kind of marketing. 

Strategy and Execution

The dusty, mysterious hot water heater that sits in the basement is more important than ever, thanks to our new stay-at-home culture. Goods & Services figured we might as well put Rheem products smack in the middle of family life. 

We highlighted the life of a relatable family in a series of humorous spots that use quirky fourth wall breaks and trendy subjects (sneaker culture, vintage fashion) to lure in viewers. Each ad in the series ends with a shiny, new water heater as hero in the closing shot.  



Video for Rheem, Comfort Since 1925 and Counting

Entrant Company / Organization Name

Goods & Services, Rheem

Entry Credits