The Comedy Central Digital Team created a number of social-first content series to engage our audience of comedy lovers. Mini Mocks is a highly successful content series with a flexible format that enables us to tell all kinds of absurd and extra-funny stories.
The premise for Mini Mocks is simple: There are a lot of eccentric people out there, and these short mockumentaries are your chance to meet them. These short videos take a deep, visually surprising look at these characters’ lives.
Rebirthing Center shows a spoof of a clinic that specializes in giving people a very unique "born again" spiritual experience.
Rebirthing Center garnered over 4M views and 317K engagements across platforms. Comments were positive, although, like many videos in this series, were not always able to tell whether or not it's real, helping to drive the shareability and virality of the series.