Founded in 2020 by Tim Chau (A Gen Z, queer, nonbinary Asian American), Impact aims to…
Strategy: We combine our large platform, diverse team (Our team is 95% POC, 85% Women + Nonbinary, and 60% LGBTQIA), and exceptional ability to create accessible, high-quality content to create collective change and drive long-term impact both inside and outside of our community.
Implementation: Our two-pronged mission of shifting culture and enabling action is intertwined in a highly synergistic way: a person will read our content centering an under-heard issue, often involving marginalized communities, and then will be prompted to take action. These actions consist of signing a petition, sharing content, donating, signing up to a protest, registering to vote, etc.
Our team is also a direct reflection of the audience we’re serving. Our team crushes the average for our industry (our team is 95% POC, 85% Women + Nonbinary, and 60% LGBTQIA). Plus, all of our writers are young people themselves, with most being Gen Z. All of this means that they’re able to deeply tune into culture and create content that people actually care about.
Key Features:
1) Audience:
In just two years, we’ve grown to 2.8M collective followers on @Impact & @Environment. We’re also able to achieve an engagement rate that is 10X that of traditional media platforms on IG (NowThis, Vogue, Buzzfeed). In 2022, we garnered 880 million impressions and over 100 million engagements.
On a micro level, here are some comments from our community:
2) Action
The Impact team has raised over $1.4 million for social causes and organizations including the ACLU, Planned Parenthood, Ukrainian Refugees, and Pakistan Flood Relief. Through our impactful content and large community outreach, our platform raises funds for critical moments. Here are some links to content during this period:
https://www.instagram.com/p/CfUFnROLybB/
https://www.instagram.com/p/CfUfq1NvWIQ
Much of our content directs hundreds of thousands of users to take action on important causes such as Pass the Inflation Reduction Act, Help the Chinook Indian Nation Receive Federal Recognition, Justice for Christian Hall, and many more. We also registered over 5,000 people to vote during the 2022 midterm elections.
