THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series
None

Influencer & Celebrity Brand Partnership

Facebook Partnership

Stand with Malala
Campfire at SapientRazorfish, National Geographic Channel

Multi-Platform Campaign

Ryan Reynolds IS Deadpool
Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+

Snapchat Partnership

MTV Pants Off
Viacom

YouTube Partnership

Undercover Lyft
Lyft

Instagram Partnership

I LOVE NEW YORK Catskills Fall 2016 Social Campaign
GLOW , Empire State Development: I Love NY

musical.ly Partnership

Share a Coke: Turning Lyrics into Language
UM, Coca-Cola

Twitter Partnership

Cody Johns Baconates
VML, Wendy's

YouNow Partnership

Jack Link’s Bag - Branded YouNow Gift
Epic Signal, Jack Link's Beef Jerky

Tech & Innovation

Activism

Ashley Graham

LGBTQ+ YouTube Channel

Shannon Beveridge

Podcast

Anna Faris is Unqualified

Twitch Streamer of the Year

Bob Ross

Web Series presented by Watchable

The Tyler Oakley Show

Gaming

Markiplier

Periscoper of the Year

Darius Arya

STEM

Bill Nye

Vlogger of the Year

David Dobrik

Weird

Hydraulic Press Channel

Content and Media

Branded Content

Royal Crush
AwesomenessTV

Data Visualization

CSIS Interactive Maps Receive 4.5 Million Views in 2016
Center for Strategic and International Studies (CSIS)

GIFs

Absolut Vodka GIF Drinks
Sebton Co, The Absolut Company

Meme

IKEA MEME MANUALS
SapientRazorfish, IKEA

Snapchat Filter/Lens

#NetflixSwap
Darewin, Netflix

Video

Triumph the Insult Comic Dog Poops on the 2016 Presidential Election
Hulu

Contest or Promotion

Mr. Robot Season 2 Digital Easter Eggs
USA Network

Emojis

#NYCYouthHealth Emoji Campaign
NYC Health + Hospitals; True VGD

Hashtag

#StarringJohnCho
William Yu

Native Advertising

Creating Consumer Relevancy with #MyWalgreensApp
Carusele, Walgreens

User-Generated Content

ADT Ghost Monitoring
SapientRazorfish, ADT

Creative & Media

Animal

Crusoe the Celebrity Dachshund

Author

Mara Wilson

Food

Tasty

House & Home

Mr. Kate

Journalist presented by Muck Rack

Lauren Duca

Meme/Parody Account

Girl With No Job

Sports

Simone Biles

Art

Timmy Ham

Fashion

Winnie Harlow

Health & Wellness

Dana Falsetti

Instagrammer of the Year

Doug the Pug

Lifestyle

Kyle Krieger

Parenting

Nev Schulman & Laura Perlongo

By use of Platform

Emerging Platform

Hostile Takeover
AKQA, Activision

Instagram

Project Harden
Swift, Adidas

Pinterest

Sunny Inspirational Graphics
FX Networks

Tumblr

Freakish On Hulu: #FreakWeek Tumblr
Hulu

Vine

Vinekings
Minnesota Vikings

Weibo

Celebrating Asian TV
Asian Television Awards

YouTube

“The Disappearing Girl” | A YA Interactive Drama Played Out Over Social Media
Fullscreen Brandworks , AT&T

Facebook

Thomas & Friends: The Great Race Cinema Launch
agency:2, Showcase Cinemas

Periscope

Google Store: #HolidaysByUs
FleishmanHillard, Google Store

Snapchat

Orange Is The New Black S4 Contraband Phone Global Discover Story
hi5.agency, Netflix

Twitter

#LiveInTheMovies
Airbnb & TBWA\Chiat\Day

WhatsApp

Nike On Demand
R/GA London, Nike

Team Internet

Breakout YouTuber

James Charles

Snapchatter of the Year

Women In Tech

YouNower of the Year

Zach Clayton

YouTube Ensemble

Jenna & Julien

YouTube Musician

Dodie Clark

Muser of the Year

Lisa and Lena

Viner of the Year (Last One Ever)

Kenny Knox

YouTube Comedian

Thomas Sanders

YouTube Guru

Nikkie Tutorials

YouTuber of the Year

Gigi Gorgeous

By Region

Africa

Untamed Adventures with Fairmont in Kenya
Fairmont Hotels & Resorts (Brand), Ginkgo (Videos), Lucidia (Email)

North America

Care Counts
DigitasLBi, Whirlpool

South America

Gabriel
R/GA São Paulo, Stink, DOT/Humanoide, Antfood, Banco Bradesco

The Middle East

J.P. Morgan serves up premiere experiences in Dubai
J.P. Morgan

Asia

Celebrating Asian TV
Asian Television Awards
Year with Uber
R/GA Singapore, Fuse Adventures in Audio, Uber

Europe

Beats by Dre "BE #READY"
Laundry Service, PMG, Beats by Dre

Oceania

UNIQLO Uncover
1000heads, UNIQLO

Arts & Entertainment

Actor

Gaten Matarazzo

Celebrity

Chrissy Teigen

Dance

1Million Dance Studio

TV Show

Orange Is the New Black

Actress

Shay Mitchell

Comedy

Elijah Daniel & Christine Sydelko

Music

BTS

By Overall Presence

Facebook Presence

AJ+
AJ+

Periscope Presence

FoodTripping: 50 States in 50 Days
Zagat/Google, Huffington Post

Tumblr Presence

Through Thick and Thin Tumblr
Digitas Health LifeBrands, AbbVie

YouTube Presence

WWE
WWE

Instagram Presence

Tillamook Instagram
72andSunny, HECHO EN 72, , Tillamook

Snapchat Presence

Overall Snapchat Presence from The Economist
The Economist

Twitter Presence

Denny's Twitter
Erwin Penland , Denny's

Mobile Sites & Apps

Book & Catalogue Apps

The Snow Fox
AKQA, AKQA

Entertainment Apps

PetMOJI
TVGla, Universal Pictures

Food & Beverage Apps

Zero Click Ordering
CP+B, Dominos

Health, Fitness & Medical Apps

Snap It by Lose It!
Lose It!, Badger & Winters, & Socialtyze

Magazine & Newspaper Apps

Quartz News App
Quartz

Productivity Apps

PANTONE Studio
Rokkan, Pantone
Email by EasilyDo
EasilyDo, Inc.

Dating Apps

Navigating Tinder Like a Captain
Carat, Diageo

Finance Apps

Sallie Mae mobile watch app
Sallie Mae

Game Apps

CSR2: Ultimate Racing Challenge
Ayzenberg Group, Zynga

Kids & Lifestyle Apps

storybooth.com
Created Entertainment

Photo & Video Apps

RT 360
RT

Travel & Weather Apps

Hawaii VR: Let Hawaii Happen
OMD, Hawaii Visitor & Convention Bureau, Hawaii Tourism Authority

By Industry

Auto

Audi - The Comeback
SapientRazorfish, Audi

Business to Business

Nielsen Around The World
Nielsen

Cultural Institution

The Met 360° Project
The Metropolitan Museum of Art

Entertainment

Deadpool’s Global Domination
Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+

Fashion

Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience
Edelman, Trilia , Marshalls, TJX Companies, Inc.

Food & Beverage

Thrills, No Spills
Isobar Australia, 7 - Eleven Australia

Government & Politics

Better Buildings Challenge SWAP
C+C, U.S. Department of Energy Better Buildings Challenge

Home & Decor

Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience
Edelman, Trilia , Marshalls, TJX Companies, Inc.

Insurance

Esurance Election Insurance
Esurance with Publicis Agency Partners

News & Media

Olympics News Lab at Google
Google Brand Studio, Swift

Pets & Animals

#CATmageddon
truth

Retail & E-Commerce

UNIQLO Uncover
1000heads, UNIQLO

Sports

Orlando United
Major League Soccer

Television

Bojack Horseman Season 3
Netflix, Ignition

Wine, Beer & Spirits

Laphroaig Filibuster
MULTIPLY, Laphroaig Single Malt Scotch Whisky
Navigating Tinder Like a Captain
Carat, Diageo

Beauty

#StyledByAveda
Aveda

Consumer Brand

Cricket Wireless
Cricket Wireless

Education

The Snow Fox
AKQA, AKQA

Family & Parenting

What’s Up Moms: Mom Hacks
What's Up Moms
The Snow Fox
AKQA, AKQA

Financial Services

The Sound of Priceless
McCann New York, MasterCard

Games

Hostile Takeover
AKQA, Activision

Health & Fitness

Unsick Day
Zocdoc
80ml
Det / Rippler, Gedeon Richter

Hospitality

Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now
Hyatt

Live Events

2016 iHeartRadio Music Festival
iHeartRadio

Non-Profit

We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council

Real Estate

Anthem of Us
Bedrock
Pulte Homes National Social Media
McBeard, a Fullscreen Company, PulteGroup

Social Activism

The Future of Hate - Stop HB757
DigitasLBi Atlanta, Lost-n-Found Youth

Technology

#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
Rosbeef!, Sony Mobile France

Travel & Tourism

Virgin Atlantic X Fantastic Beasts and Where to Find Them
Virgin Atlantic, Warner Bros, Alpha Century, Promoveritas

Video Content

360 Video

68th Emmy Awards in 360º
Television Academy, Facebook, Surreal, Don Mischer Productions, ABC

Comedy Video

Fresh Battle
INNOCEAN USA, Finish Line

Instructional

How To Pack Over 100 Items Into A Carry On
Biaggi - foldable luggage

Live News Coverage

Bloomberg Politics Live at the U.S. Presidential Debates
Bloomberg

Long Form Video

Stop Living the Dull Life
Decoded Advertising, Dollar Shave Club

Short Form Video

Tap That Glass – Countdown Videos
hi5.agency, Netflix

Virtual Reality

AHS Fearless VR Experience
FX Networks

Augmented Reality

The Westbury Faery
Plot Media, Log Cabin Productions, Screen Australia, Canada Media Fund, Film Victoria, Aurasma & Stackla, World Faery Society

Ephemeral Video

BET - 15 Years: Remembering Aaliyah
theAudience, BET Networks

Live Event Coverage

Verizon 360 Live - Thanksgiving Day Parade
R/GA, VM-One, NBCUniversal, Google/YouTube, Bullitt Productions, Verizon

Live Streaming Video

Drone Week
The Barbarian Group, GE

Medium-Length Video

"Leading Without Limbs"
BBC.com Capital

Video Pre-Roll

Prickly
Rethink, Scotts Canada

By Design

Art Direction

The Periodic Table: Something to Sing About
Ogilvy & Mather, The Chemours Company
#GoldLife Rewards
Edelman, Starbucks

Brand Redesign

The 2016 Zendesk Rebrand
Zendesk

Images

Chambord Social Media Campaign
Mistress, Brown-Forman

Brand Identity

Maddie - Wear What Moves You
Something Massive, Kahn Lucas

Graphics

Shoes So Fresh
INNOCEAN USA, Finish Line

Video by Platform

Facebook Live

A Day in the Life at Lincoln Center
Lincoln Center for the Performing Arts

Instagram Story

MLS Cup Flipbook
Major League Soccer

Snapchat Discover Story

NFL Snapchat Discover: Themed Power Rankings
NFL

Twitter Video

Captain America: Civil Twitter War
McBeard, A Fullscreen Brandworks Company, The Walt Disney Studios

Facebook Video

RINGS - TV Store Prank
Thinkmodo, Paramount Pictures

Instagram Video

Back to School Campaign
SapientRazorfish, Nutella

Snapchat Story

Qantas x Gaynetto Snapchat Activation
Qantas

YouNow

America's Got Talent Season 11 Live Stream Auditions
FremantleMedia North America, Syco Entertainment, NBC Universal

Agency of the Year

Large Agency of the Year

INNOCEAN USA

Small Agency of the Year

Carusele

Mid-Sized Agency of the Year

hi5.agency

By Campaign

Integrated Campaign

HBO’s Westworld Season 1 - Integrated Campaign
HBO

Multi-Platform Campaign

Olympics News Lab at Google
Google Brand Studio, Swift

Mobile Campaign

#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
Rosbeef!, Sony Mobile France

Social Good Campaign

Major Keys
Get Schooled, Ad Council, Viacom Velocity, We the Best, FYI Brand Communications

Strategy & Engagement

Call to Action

YouTube #voteIRL
Big Spaceship, Fleishman Hillard, Hook, YouTube

Customer Service

#BroughtBackTheBBQ Surprise & Delight
Chick-fil-A, Inc.

Humor

The Daily Show: “When Was America Great?”
Comedy Central, The Daily Show

Large Media Buying Strategy

Jordan Brand "Space Jam: Defy"
Laundry Service, Wieden+Kennedy, Los York, Taylor, R/GA, Jordan Brand

Location-Based Experience

Homeland: Surveillance Mission
Showtime Networks

Multicultural Community Engagement

PepsiCo and 21st Century Fox Present the Search for Hidden Figures
PepsiCo, 20th Century FoX/21st Century Fox, Play Nice, i am OTHER, New York Academy of Sciences (NYAS)

Physical & Digital

Care Counts
DigitasLBi, Whirlpool

Shoe-String Media Buying Strategy

Untasty Dishes
DigitasLBi , Charity Water

Spokesperson

We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council

Creative use of Technology

The Sound of Priceless
McCann New York, MasterCard

Gamification

Adobe Photoshop "There's Magic Inside"
Edelman, Adobe

Integration with Live Television

NFL Network Social/Participation TV
NFL Network

LGBTQ Community Engagement

Sense8: Nomi’s Gift
Campfire at SapientRazorfish, Netflix

Mid-Range Media Buying Strategy

#HallmarkAtWalgreens Ambassador Campaign
Carusele, Hallmark with Walgreens

Online Community

Twitter Beef
VML, Wendy's

Real Time Response

The Sound of Priceless
McCann New York, MasterCard

Social Media Tool

Yeter Cektigin
Turkcell

Content of the Year

Emoji of the Year presented by Watchable

Middle Finger 🖕

Instagram of the Year presented by Watchable

Same But Different

Vine of the Year

The Laughing Fox

GIF of the Year presented by Watchable

Mr. Peanut's Dab

Tumblr Blog of the Year presented by Watchable

The Blackout