THE SHORTY SOCIAL GOOD AWARDS ARE OPEN FOR ENTRIES! ENTER NOW

4th Annual Shorty Social Good Awards Categories


See below for official categories. The late entry deadline is on September 18th, 2019 at 11:59pm ET.

9th Annual Winners

Agency of the Year

Large Agency of the Year

INNOCEAN USA

Mid-Sized Agency of the Year

hi5.agency

Small Agency of the Year

Carusele

Arts & Entertainment

Actor

Gaten Matarazzo

Actress

Shay Mitchell

Celebrity

Chrissy Teigen

Comedy

Elijah Daniel & Christine Sydelko

Dance

1Million Dance Studio

Music

BTS

TV Show

Orange Is the New Black

By Campaign

Integrated Campaign

HBO’s Westworld Season 1 - Integrated Campaign
HBO

Mobile Campaign

#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
Rosbeef!, Sony Mobile France

Multi-Platform Campaign

Olympics News Lab at Google
Google Brand Studio, Swift

Social Good Campaign

Major Keys
Get Schooled, Ad Council, Viacom Velocity, We the Best, FYI Brand Communications

By Design

Art Direction

The Periodic Table: Something to Sing About
Ogilvy & Mather, The Chemours Company
#GoldLife Rewards
Edelman, Starbucks

Brand Identity

Maddie - Wear What Moves You
Something Massive, Kahn Lucas

Brand Redesign

The 2016 Zendesk Rebrand
Zendesk

Graphics

Shoes So Fresh
INNOCEAN USA, Finish Line

Images

Chambord Social Media Campaign
Mistress, Brown-Forman

By Industry

Auto

Audi - The Comeback
SapientRazorfish, Audi

Beauty

#StyledByAveda
Aveda

Business to Business

Nielsen Around The World
Nielsen

Consumer Brand

Cricket Wireless
Cricket Wireless

Cultural Institution

The Met 360° Project
The Metropolitan Museum of Art

Education

The Snow Fox
AKQA, AKQA

Entertainment

Deadpool’s Global Domination
Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+

Family & Parenting

What’s Up Moms: Mom Hacks
What's Up Moms
The Snow Fox
AKQA, AKQA

Fashion

Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience
Edelman, Trilia , Marshalls, TJX Companies, Inc.

Financial Services

The Sound of Priceless
McCann New York, MasterCard

Food & Beverage

Thrills, No Spills
Isobar Australia, 7 - Eleven Australia

Games

Hostile Takeover
AKQA, Activision

Government & Politics

Better Buildings Challenge SWAP
C+C, U.S. Department of Energy Better Buildings Challenge

Health & Fitness

Unsick Day
Zocdoc
80ml
Det / Rippler, Gedeon Richter

Home & Decor

Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience
Edelman, Trilia , Marshalls, TJX Companies, Inc.

Hospitality

Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now
Hyatt

Insurance

Esurance Election Insurance
Esurance with Publicis Agency Partners

Live Events

2016 iHeartRadio Music Festival
iHeartRadio

News & Media

Olympics News Lab at Google
Google Brand Studio, Swift

Non-Profit

We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council

Pets & Animals

#CATmageddon
truth

Real Estate

Anthem of Us
Bedrock
Pulte Homes National Social Media
McBeard, a Fullscreen Company, PulteGroup

Retail & E-Commerce

UNIQLO Uncover
1000heads, UNIQLO

Social Activism

The Future of Hate - Stop HB757
DigitasLBi Atlanta, Lost-n-Found Youth

Sports

Orlando United
Major League Soccer

Technology

#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
Rosbeef!, Sony Mobile France

Television

Bojack Horseman Season 3
Netflix, Ignition

Travel & Tourism

Virgin Atlantic X Fantastic Beasts and Where to Find Them
Virgin Atlantic, Warner Bros, Alpha Century, Promoveritas

Wine, Beer & Spirits

Laphroaig Filibuster
MULTIPLY, Laphroaig Single Malt Scotch Whisky
Navigating Tinder Like a Captain
Carat, Diageo

By Overall Presence

Facebook Presence

AJ+
AJ+

Instagram Presence

Tillamook Instagram
72andSunny, HECHO EN 72, , Tillamook

Periscope Presence

FoodTripping: 50 States in 50 Days
Zagat/Google, Huffington Post

Snapchat Presence

Overall Snapchat Presence from The Economist
The Economist

Tumblr Presence

Through Thick and Thin Tumblr
Digitas Health LifeBrands, AbbVie

Twitter Presence

Denny's Twitter
Erwin Penland , Denny's

YouTube Presence

WWE
WWE

By Region

Africa

Untamed Adventures with Fairmont in Kenya
Fairmont Hotels & Resorts (Brand), Ginkgo (Videos), Lucidia (Email)

Asia

Celebrating Asian TV
Asian Television Awards
Year with Uber
R/GA Singapore, Fuse Adventures in Audio, Uber

Central America

Europe

Beats by Dre "BE #READY"
Laundry Service, PMG, Beats by Dre

North America

Care Counts
DigitasLBi, Whirlpool

Oceania

UNIQLO Uncover
1000heads, UNIQLO

South America

Gabriel
R/GA São Paulo, Stink, DOT/Humanoide, Antfood, Banco Bradesco

South Asia

The Middle East

J.P. Morgan serves up premiere experiences in Dubai
J.P. Morgan

By use of Platform

Emerging Platform

Hostile Takeover
AKQA, Activision

Facebook

Thomas & Friends: The Great Race Cinema Launch
agency:2, Showcase Cinemas

Instagram

Project Harden
Swift, Adidas

Periscope

Google Store: #HolidaysByUs
FleishmanHillard, Google Store

Pinterest

Sunny Inspirational Graphics
FX Networks

Snapchat

Orange Is The New Black S4 Contraband Phone Global Discover Story
hi5.agency, Netflix

Tumblr

Freakish On Hulu: #FreakWeek Tumblr
Hulu

Twitter

#LiveInTheMovies
Airbnb & TBWA\Chiat\Day

Vine

Vinekings
Minnesota Vikings

WeChat

Weibo

Celebrating Asian TV
Asian Television Awards

WhatsApp

Nike On Demand
R/GA London, Nike

YouTube

“The Disappearing Girl” | A YA Interactive Drama Played Out Over Social Media
Fullscreen Brandworks , AT&T

Content and Media

Branded Content

Royal Crush
AwesomenessTV

Contest or Promotion

Mr. Robot Season 2 Digital Easter Eggs
USA Network

Data Visualization

CSIS Interactive Maps Receive 4.5 Million Views in 2016
Center for Strategic and International Studies (CSIS)

Emojis

#NYCYouthHealth Emoji Campaign
NYC Health + Hospitals; True VGD

GIFs

Absolut Vodka GIF Drinks
Sebton Co, The Absolut Company

Hashtag

#StarringJohnCho
William Yu

Meme

IKEA MEME MANUALS
SapientRazorfish, IKEA

Native Advertising

Creating Consumer Relevancy with #MyWalgreensApp
Carusele, Walgreens

Snapchat Filter/Lens

#NetflixSwap
Darewin, Netflix

User-Generated Content

ADT Ghost Monitoring
SapientRazorfish, ADT

Video

Triumph the Insult Comic Dog Poops on the 2016 Presidential Election
Hulu

Content of the Year

Emoji of the Year presented by Watchable

Middle Finger 🖕

GIF of the Year presented by Watchable

Mr. Peanut's Dab

Instagram of the Year presented by Watchable

Same But Different

Tumblr Blog of the Year presented by Watchable

The Blackout

Vine of the Year

The Laughing Fox

Creative & Media

Animal

Crusoe the Celebrity Dachshund

Art

Timmy Ham

Author

Mara Wilson

Fashion

Winnie Harlow

Food

Tasty

Health & Wellness

Dana Falsetti

House & Home

Mr. Kate

Instagrammer of the Year

Doug the Pug

Journalist presented by Muck Rack

Lauren Duca

Lifestyle

Kyle Krieger

Meme/Parody Account

Girl With No Job

Parenting

Nev Schulman & Laura Perlongo

Sports

Simone Biles

Influencer & Celebrity Brand Partnership

Facebook Partnership

Stand with Malala
Campfire at SapientRazorfish, National Geographic Channel

Instagram Partnership

I LOVE NEW YORK Catskills Fall 2016 Social Campaign
GLOW , Empire State Development: I Love NY

Multi-Platform Campaign

Ryan Reynolds IS Deadpool
Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+

musical.ly Partnership

Share a Coke: Turning Lyrics into Language
UM, Coca-Cola

Snapchat Partnership

MTV Pants Off
Viacom

Twitter Partnership

Cody Johns Baconates
VML, Wendy's

Vine Partnership

YouNow Partnership

Jack Link’s Bag - Branded YouNow Gift
Epic Signal, Jack Link's Beef Jerky

YouTube Partnership

Undercover Lyft
Lyft

Mobile Sites & Apps

Book & Catalogue Apps

The Snow Fox
AKQA, AKQA

Dating Apps

Navigating Tinder Like a Captain
Carat, Diageo

Entertainment Apps

PetMOJI
TVGla, Universal Pictures

Finance Apps

Sallie Mae mobile watch app
Sallie Mae

Food & Beverage Apps

Zero Click Ordering
CP+B, Dominos

Game Apps

CSR2: Ultimate Racing Challenge
Ayzenberg Group, Zynga

Health, Fitness & Medical Apps

Snap It by Lose It!
Lose It!, Badger & Winters, & Socialtyze

Kids & Lifestyle Apps

storybooth.com
Created Entertainment

Magazine & Newspaper Apps

Quartz News App
Quartz

Photo & Video Apps

RT 360
RT

Productivity Apps

PANTONE Studio
Rokkan, Pantone
Email by EasilyDo
EasilyDo, Inc.

Travel & Weather Apps

Hawaii VR: Let Hawaii Happen
OMD, Hawaii Visitor & Convention Bureau, Hawaii Tourism Authority

Strategy & Engagement

Call to Action

YouTube #voteIRL
Big Spaceship, Fleishman Hillard, Hook, YouTube

Creative use of Technology

The Sound of Priceless
McCann New York, MasterCard

Customer Service

#BroughtBackTheBBQ Surprise & Delight
Chick-fil-A, Inc.

Gamification

Adobe Photoshop "There's Magic Inside"
Edelman, Adobe

Humor

The Daily Show: “When Was America Great?”
Comedy Central, The Daily Show

Integration with Live Television

NFL Network Social/Participation TV
NFL Network

Large Media Buying Strategy

Jordan Brand "Space Jam: Defy"
Laundry Service, Wieden+Kennedy, Los York, Taylor, R/GA, Jordan Brand

LGBTQ Community Engagement

Sense8: Nomi’s Gift
Campfire at SapientRazorfish, Netflix

Location-Based Experience

Homeland: Surveillance Mission
Showtime Networks

Mid-Range Media Buying Strategy

#HallmarkAtWalgreens Ambassador Campaign
Carusele, Hallmark with Walgreens

Multicultural Community Engagement

PepsiCo and 21st Century Fox Present the Search for Hidden Figures
PepsiCo, 20th Century FoX/21st Century Fox, Play Nice, i am OTHER, New York Academy of Sciences (NYAS)

Online Community

Twitter Beef
VML, Wendy's

Physical & Digital

Care Counts
DigitasLBi, Whirlpool

Real Time Response

The Sound of Priceless
McCann New York, MasterCard

Shoe-String Media Buying Strategy

Untasty Dishes
DigitasLBi , Charity Water

Social Media Tool

Yeter Cektigin
Turkcell

Spokesperson

We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council

Team Internet

Breakout YouTuber

James Charles

Muser of the Year

Lisa and Lena

Snapchatter of the Year

Women In Tech

Viner of the Year (Last One Ever)

Kenny Knox

YouNower of the Year

Zach Clayton

YouTube Comedian

Thomas Sanders

YouTube Ensemble

Jenna & Julien

YouTube Guru

Nikkie Tutorials

YouTube Musician

Dodie Clark

YouTuber of the Year

Gigi Gorgeous

Tech & Innovation

Activism

Ashley Graham

Gaming

Markiplier

LGBTQ+ YouTube Channel

Shannon Beveridge

Periscoper of the Year

Darius Arya

Podcast

Anna Faris is Unqualified

STEM

Bill Nye

Twitch Streamer of the Year

Bob Ross

Vlogger of the Year

David Dobrik

Web Series presented by Watchable

The Tyler Oakley Show

Weird

Hydraulic Press Channel

Video by Platform

Facebook Live

A Day in the Life at Lincoln Center
Lincoln Center for the Performing Arts

Facebook Video

RINGS - TV Store Prank
Thinkmodo, Paramount Pictures

Instagram Story

MLS Cup Flipbook
Major League Soccer

Instagram Video

Back to School Campaign
SapientRazorfish, Nutella

Snapchat Discover Story

NFL Snapchat Discover: Themed Power Rankings
NFL

Snapchat Story

Qantas x Gaynetto Snapchat Activation
Qantas

Twitter Video

Captain America: Civil Twitter War
McBeard, A Fullscreen Brandworks Company, The Walt Disney Studios

YouNow

America's Got Talent Season 11 Live Stream Auditions
FremantleMedia North America, Syco Entertainment, NBC Universal

Video Content

360 Video

68th Emmy Awards in 360º
Television Academy, Facebook, Surreal, Don Mischer Productions, ABC

Augmented Reality

The Westbury Faery
Plot Media, Log Cabin Productions, Screen Australia, Canada Media Fund, Film Victoria, Aurasma & Stackla, World Faery Society

Comedy Video

Fresh Battle
INNOCEAN USA, Finish Line

Ephemeral Video

BET - 15 Years: Remembering Aaliyah
theAudience, BET Networks

Instructional

How To Pack Over 100 Items Into A Carry On
Biaggi - foldable luggage

Live Event Coverage

Verizon 360 Live - Thanksgiving Day Parade
R/GA, VM-One, NBCUniversal, Google/YouTube, Bullitt Productions, Verizon

Live News Coverage

Bloomberg Politics Live at the U.S. Presidential Debates
Bloomberg

Live Streaming Video

Drone Week
The Barbarian Group, GE

Long Form Video

Stop Living the Dull Life
Decoded Advertising, Dollar Shave Club

Medium-Length Video

"Leading Without Limbs"
BBC.com Capital

Short Form Video

Tap That Glass – Countdown Videos
hi5.agency, Netflix

Video Pre-Roll

Prickly
Rethink, Scotts Canada

Virtual Reality

AHS Fearless VR Experience
FX Networks

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards late deadline is on september 18, 2019.