THE SHORTY SOCIAL GOOD AWARDS ARE OPEN FOR ENTRIES! ENTER NOW

4th Annual Shorty Social Good Awards Categories


See below for official categories. The late entry deadline is on September 18th, 2019 at 11:59pm ET.

11th Annual Winners

Agency of the Year

Large Agency of the Year

We Are Social

Mid-Sized Agency of the Year

hi5.agency

Small Agency of the Year

Annex88

Arts & Entertainment

Actor

Noah Centineo

Celebrity

Kathy Griffin

Comedy

John Mulaney

Dance

Kaycee Rice

Music

BLACKPINK

TV Show

Brooklyn Nine-Nine

By Campaign

Integrated Campaign

"A Poppy Worn, A Hero Honored"
United Services Automobile Association (USAA)

Mobile Campaign

adidas Originals Deerupt
Annex88, adidas Originals

Multi-Platform Campaign

Girl Scouts of the USA: All Girl Scout PSA
Socialfly, Vagrants, Girl Scouts of the USA

Social Good Campaign

In Someone Else's Shoes
Arnold Worldwide, Santander Bank

By Design

Art Direction

Arby’s #MakeMySandwich: A Portrait of Social Success
Moxie, Arby's

Brand Identity

Girls Do Poop
Scentsible LLC dba Poo~Pourri

Brand Redesign

The Kernel of Innovation
FP1 Strategies, Corn Refiners Association

Graphics

Adobe D&D: The Terror Of Undermountain
Edelman, Adobe

Images

#Romanovs100: 4,000 photos. 4 social networks. 1 family.
RT

UX/UI

Hoppy
Deutsch, AB InBev

By Industry

Auto

Annie & Kathleen: A Beetle Story
Volkswagen of America, First & 42nd (A Daniel J. Edelman Company), Third Story Films

Beauty

Herbal Essences - "Common Scents"
The Foundry @ Meredith, Herbal Essences

Business to Business

IBM Content Cantina
IBM Originals

Consumer Brand

AXE the LABEL
Edelman, Unilever

Cultural Institution

Royal Museums Greenwich's Space LIVES
Royal Museums Greenwich

Education

Breakthrough Taco Will Change Breakfast — and the World
The University of Texas at Austin

Entertainment

Netflix Queer Eye 'Yass, Australia’
We Are Social, Winifred, Netflix

Family & Parenting

Medela 22Victories
Ogilvy, Medela

Fashion

adidas Originals Deerupt
Annex88, adidas Originals

Financial Services

Can't Judge a Book
McCann New York, Mastercard

Food & Beverage

Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Reprise, UM, Anomaly, Mint, The Hershey Company

Games

K/DA - POP/STARS
Campaign Produced By Riot Games

Government & Politics

Doors
Putnam Partners, MJ Hegar for Congress

Health & Fitness

The World’s Most ‘Extra’ Tampon
Edelman, Edgewell Personal Care

Home & Decor

Traveling Home: an Interactive and Entertaining Branded Series
Home Love Network, Vivint Smart Home and Wayfair

Hospitality

Chef’s Cut: Insightful Social Shares
Marriott International

Insurance

Every Beat Matters
Edelman, All is Well, PEMCO Insurance

Live Events

2018 MTV Video Music Awards
MTV

News & Media

NowThis -- the no. 1 global news brand on social
NowThis News

Non-Profit

#TheFutureIsVoting
ACE Content, HeadCount

Pets & Animals

142nd Westminster Kennel Club Dog Show
GLOW, Westminster Kennel Club Dog Show

Publishing

The Times of India - Flirt with your city
Bennett Coleman & Co. Ltd.

Real Estate

Innovators Series
Kastner, Brookfield Properties

Restaurants

Guac Is Not Extra
Day One Agency, Chipotle

Retail & E-Commerce

L.L.Bean Be an Outsider at Work
Jack Morton Worldwide, Weber Shandwick, L.L.Bean

Social Activism

Bulletproof words.
La Doblevida, Article 19

Sports

Gritty
Philadelphia Flyers

Technology

Extreme Unboxing
Lenovo

Television

truTV Awareness Month
truTV

Travel & Tourism

WFH - Work from Hawaii
Edelman, Hawaii Visitors & Convention Bureau

Wine, Beer & Spirits

Captain Morgan #LiveLikeACaptain
1000heads, Diageo | Captain Morgan

By Overall Presence

Facebook Presence

WWE on Facebook
WWE

Instagram Presence

The #GoPro Community
GoPro

Snapchat Presence

Vertical Networks: Mobile Entertainment for the Social Native Audience
Vertical Networks

Twitter Presence

Merriam-Webster: The Internet's Favorite Dictionary
Merriam-Webster

YouTube Presence

Great Big Story
Great Big Story

Campaign by Platform

Emerging Platform

We Do Our Own (Marketing) Stunts
Paramount Pictures

Facebook

Chevy Trick-or-Treat
Weber Shandwick, Digital Image Studios, Chevrolet

Facebook Messenger

Michael Kors: Facebook Messenger Chatbot (Michael Kors Concierge)
Michael Kors

Instagram

National Geographic + Samsung: Captured #withGalaxy
National Geographic Partners + Samsung + Starcom

Pinterest

Family Handyman’s DIY Approach to Building a Trusted Space on Pinterest
Trusted Media Brands

Reddit

How LEGO partnered with Reddit to bring joy to the holidays
The LEGO Group

Snapchat

The Grinch
Illumination, Universal Pictures, Essence

Twitter

Toy Story Land
mcgarrybowen, The Walt Disney Company

WeChat

Draw Something SF
Hylink

Weibo

#MyHawaiianStyle
Hylink

WhatsApp

#BeatTheCrave
WATConsult, Saffola Active Slimming Nutri-Shake

YouTube

AT&T Hello Lab Presents “Guilty Party”
Fullscreen, AT&T

Content and Media

Branded Content

Rice Krispies Treats® Love Notes
Edelman, Kellogg's Rice Krispies Treats

Branded Podcast

Rachel Maddow Presents: Bag Man, an MSNBC Podcast
MSNBC and MCKINNEY

Branded Series

AT&T Hello Lab Presents "Guilty Party"
Fullscreen, AT&T

Contest or Promotion

Netflix Bright 'Calling All Will Smiths'
We Are Social, Will O_Rourke, Netflix

Data Visualization

Honda - R vs. R
RPA, American Honda Motor Co., Inc.

Emojis

2018 MTV Video Music Awards - Emoji Teases
MTV

Filter/Lens

Michael Kors: Facebook’s First Augmented Reality Advertiser
Michael Kors

GIFs

WWE’s official GIPHY Channel
WWE

Hashtag

#CrockPotIsInnocent
Edelman, Newell Brands

Meme

Ron From Accounting
NFL

Native Advertising

AT&T Hello Lab Presents "The Bright Fight"
Fullscreen, AT&T

Polls & Surveys

Oscar Mayer Hotline
mcgarrybowen, Oscar Mayer

User-Generated Content

GoPro Million Dollar Challenge
GoPro

Video

Girl Scouts of the USA: All Girl Scout PSA
Socialfly, Vagrants, Girl Scouts of the USA

Content of the Year

Emoji

🤷🤷‍♂️ *shrug*

GIF

Thank u, next

Instagram

#blackexcellence

Meme

Is this a Pigeon?

Creative & Media

Animal

Tunameltsmyheart

Art

Shantell Martin

Beauty

Antonio Garza

Fashion

Carrie Dragshaw

Food

Alex French Guy Cooking

Health & Wellness

Jay Shetty

House & Home

Marie Kondo

Journalist

Ronan Farrow

LGBTQ+ Account

Shangela

Lifestyle

Molly Burke

Literature

Michelle Obama

Meme/Parody Account

@kalesalad

Parenting/Family

JesssFam

Sports

Aly Raisman

Web Series

This Might Get

Weird

Captain Disillusion

Influencer & Celebrity Brand Partnership

Facebook Partnership

AT&T Hello Lab Presents “Starter Pack”
Fullscreen, AT&T

Instagram Partnership

#FindMyiD
Clinique, Black Tomato

Multi-Platform Partnership

WILL IT CLOG?
Reach Agency, AKQA, OMD, Liquid-Plumr®

Snapchat Partnership

Spencer Pratt Will Heal You
MTV

TikTok Partnership

Twitter Partnership

YouTube Partnership

Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Reprise, UM, Anomaly, Mint, The Hershey Company

Strategy & Engagement

Artificial Intelligence

Westworld: The Maze
360i, HBO

Call to Action

MTV's +1 the Vote
MTV

Chatbots

Ruffles - NFL Chatbot
Yalochat, Ruffles Mx

Creative use of Technology

TBS: Final Space: Facebook Live - Cards with Gary
GLOW, TBS

Customer Service

General Motors Social Customer Care
General Motors & FleishmanHillard

Gamification

Hoppy
Deutsch, AB InBev

Humor

Peter: Deadpool's Number Two
EP+Co, 20th Century Fox

Integration with Live Television

Shark Week Explorer
Discovery, Inc.

Large Media Buying Strategy

2018 FIFA World Cup on FOX - Large Digital Media Buying Strategy
FOX Sports

LGBTQ Community Engagement

DTFix Dating
KWT Global, OkCupid

Localization

U.S. Cotton: The Cotton the World Trusts
Cramer-Krasselt, Cotton Council International

Location-Based Experience

Guilty Pleas-ures Ice Cream Truck
MoveOn

Mid-Range Media Buying Strategy

Impractical Jokers: Official Scoopski Potato Scooper Job Posting
truTV

Multicultural Community Engagement

Know Your Girls
Susan G. Komen, The Ad Council, Translation and Good Stuff Digital

Online Community

Starbucks Leaf Rakers Society
Starbucks

Organic Promotion

End Family Fire
The Advertising Council, The Brady Center to Prevent Gun Violence, Droga5, The Gun Safety Alliance, Sunshine Sachs, and Zenith

Physical & Digital

Shipping a Truckload of Trolling for National Avocado Day
The Many, QDOBA

Real Time Media Buy

We're Ready
KOI IXS, Grain Group, Puerto Rico Tourism Company

Real Time Response

#CrockPotIsInnocent
Edelman, Newell Brands

Shoe-String Media Buying Strategy

United Technologies’ Employees Take Off On Aviation Day
United Technologies Corporation
National Fried Chicken & Waffle Day
PPK, Metro Diner

Social Media Tool

Chant Generator
BBDO Atlanta, Old 4th Distillery
What’s Inside Matters
Cramer-Krasselt, TreeHouse Foods

Spokesperson

Charlie's Perfect Pitch
McCann New York, Mastercard

Storytelling

This Is My Brother
American Experience | WGBH

Team Internet

Breakout YouTuber of the Year

Peter McKinnon

Instagrammer of the Year

@rickeythompson

Storyteller of the Year

Ariana Grande

Tik Toker of the Year

Nala the cat

Twitch Streamer of the Year

Ninja

Vlogger of the Year

Ryland Adams

YouTube Comedian

MacDoesIt

YouTube Ensemble

The Try Guys

YouTube Musician

Conan Gray

YouTuber of the Year

Shane Dawson

Tech & Innovation

Activism

Mari Copeny

Education

Tristan Paredes

Gaming

GamingWithJen

Innovator of the Year

Lady Gaga

Podcast

Tiny Meat Gang

Travel

@brandonmjordan

Video by Platform

Facebook Live

#ChildrensHospitalsWeek Live-athon
Children's Miracle Network Hospitals, Telescope

Facebook Video

If Monopoly was real life
Jungle Creations, OMD UK, Hasbro UK

IGTV

60 Second Draw
MTV

Instagram Story

Around the World with CNN
CNN

Instagram Video

Mini-Mock: Gummy Animal Breeder
Comedy Central - Viacom

Snapchat Discover Story

MTV's Promposal
MTV

Snapchat Story

Ronda Rousey trains for 4 hours straight at WWE's Performance Center
WWE
Skol Scribbles
Minnesota Vikings

Twitter Video

The Daily Show
The Daily Show, Comedy Central
Mini-Mock: BDSM Food Porn
Comedy Central - Viacom

Video Content

360 Video

Homelessness in Los Angeles: My People, Our Stories
Contrast, Al Jazeera

Augmented Reality

adidas Originals Deerupt
Annex88, adidas Originals

Comedy Video

The World’s Most ‘Extra’ Tampon
Edelman, Edgewell Personal Care

Ephemeral Video

HRC Launches Political Ads Aimed at Equality Voters in Swing States
Human Rights Campaign

Instructional

Dumpster Diving Reveals U.S. Food Waste Crisis
AJ+

Live Event Coverage

2018 MTV Video Music Awards
MTV

Live News Coverage

"A Poppy Worn, A Hero Honored"
United Services Automobile Association (USAA)

Live Streaming Video

TBS: Final Space: Facebook Live - Cards with Gary
GLOW, TBS

Long Form Video

TODAY: Survivors: What happens after the headlines fade.
TODAY Digital

Medium-Length Video

WATER UNDER FIRE
UNICEF

Short Form Video

March For Our Lives - Moments of Silence
Precision Strategies, March For Our Lives

Video Pre-Roll

Honda Certified Pre-Owned Vehicles: Pre-Owned Pre-Roll
RPA, American Honda Motor Co., Inc.

Virtual Reality

First Ever 3D VR Filmed in Space
National Geographic, Black Dot Films VR

Websites & Apps

Books & News

Subway Reads
ATTCK, Literacy Partners

Dating

Ice-T Tries Coffee and Bagels for the First Time With Coffee Meets Bagel
Coffee Meets Bagel

Entertainment

ellentube.com & ellentube app
Ellen Digital Network

Finance

Food & Beverage

Guac Is Not Extra
Day One Agency, Chipotle

Gaming

#PowerlessQueen
WATConsult, Project Nanhi Kali

Health, Fitness & Medical

Magic Tree App Launch Social Media Campaign
W2O, Celgene Corporation

Kids & Lifestyle

Nickelodeon SCREENS UP App
Nickelodeon

Photo & Video

RT 360
RT360

Productivity

Travel & Weather

#DCmoments City Guides
Dorchester Collection

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards late deadline is on september 18, 2019.