THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series
None

Content of the Year

Emoji

🤷🤷‍♂️ *shrug*

Instagram

#blackexcellence

GIF

Thank u, next

Meme

Is this a Pigeon?

Team Internet

Breakout YouTuber of the Year

Peter McKinnon

Storyteller of the Year

Ariana Grande

Twitch Streamer of the Year

Ninja

YouTube Comedian

MacDoesIt

YouTube Musician

Conan Gray

Instagrammer of the Year

@rickeythompson

Tik Toker of the Year

Nala the cat

Vlogger of the Year

Ryland Adams

YouTube Ensemble

The Try Guys

YouTuber of the Year

Shane Dawson

Tech & Innovation

Activism

Mari Copeny

Gaming

GamingWithJen

Podcast

Tiny Meat Gang

Education

Tristan Paredes

Innovator of the Year

Lady Gaga

Travel

@brandonmjordan

Creative & Media

Animal

Tunameltsmyheart

Beauty

Antonio Garza

Food

Alex French Guy Cooking

House & Home

Marie Kondo

LGBTQ+ Account

Shangela

Literature

Michelle Obama

Parenting/Family

JesssFam

Web Series

This Might Get

Art

Shantell Martin

Fashion

Carrie Dragshaw

Health & Wellness

Jay Shetty

Journalist

Ronan Farrow

Lifestyle

Molly Burke

Meme/Parody Account

@kalesalad

Sports

Aly Raisman

Weird

Captain Disillusion

Arts & Entertainment

Actor

Noah Centineo

Comedy

John Mulaney

Music

BLACKPINK

Celebrity

Kathy Griffin

Dance

Kaycee Rice

TV Show

Brooklyn Nine-Nine

By Campaign

Integrated Campaign

"A Poppy Worn, A Hero Honored"
United Services Automobile Association (USAA)

Multi-Platform Campaign

Girl Scouts of the USA: All Girl Scout PSA
Socialfly, Vagrants, Girl Scouts of the USA

Mobile Campaign

adidas Originals Deerupt
Annex88, adidas Originals

Social Good Campaign

In Someone Else's Shoes
Arnold Worldwide, Santander Bank

By Design

Art Direction

Arby’s #MakeMySandwich: A Portrait of Social Success
Moxie, Arby's

Brand Redesign

The Kernel of Innovation
FP1 Strategies, Corn Refiners Association

Images

#Romanovs100: 4,000 photos. 4 social networks. 1 family.
RT

Brand Identity

Girls Do Poop
Scentsible LLC dba Poo~Pourri

Graphics

Adobe D&D: The Terror Of Undermountain
Edelman, Adobe

UX/UI

Hoppy
Deutsch, AB InBev

By Industry

Auto

Annie & Kathleen: A Beetle Story
Volkswagen of America, First & 42nd (A Daniel J. Edelman Company), Third Story Films

Business to Business

IBM Content Cantina
IBM Originals

Cultural Institution

Royal Museums Greenwich's Space LIVES
Royal Museums Greenwich

Entertainment

Netflix Queer Eye 'Yass, Australia’
We Are Social, Winifred, Netflix

Fashion

adidas Originals Deerupt
Annex88, adidas Originals

Food & Beverage

Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Reprise, UM, Anomaly, Mint, The Hershey Company

Government & Politics

Doors
Putnam Partners, MJ Hegar for Congress

Home & Decor

Traveling Home: an Interactive and Entertaining Branded Series
Home Love Network, Vivint Smart Home and Wayfair

Insurance

Every Beat Matters
Edelman, All is Well, PEMCO Insurance

News & Media

NowThis -- the no. 1 global news brand on social
NowThis News

Pets & Animals

142nd Westminster Kennel Club Dog Show
GLOW, Westminster Kennel Club Dog Show

Real Estate

Innovators Series
Kastner, Brookfield Properties

Retail & E-Commerce

L.L.Bean Be an Outsider at Work
Jack Morton Worldwide, Weber Shandwick, L.L.Bean

Sports

Gritty
Philadelphia Flyers

Television

truTV Awareness Month
truTV

Wine, Beer & Spirits

Captain Morgan #LiveLikeACaptain
1000heads, Diageo | Captain Morgan

Beauty

Herbal Essences - "Common Scents"
The Foundry @ Meredith, Herbal Essences

Consumer Brand

AXE the LABEL
Edelman, Unilever

Education

Breakthrough Taco Will Change Breakfast — and the World
The University of Texas at Austin

Family & Parenting

Medela 22Victories
Ogilvy, Medela

Financial Services

Can't Judge a Book
McCann New York, Mastercard

Games

K/DA - POP/STARS
Campaign Produced By Riot Games

Health & Fitness

The World’s Most ‘Extra’ Tampon
Edelman, Edgewell Personal Care

Hospitality

Chef’s Cut: Insightful Social Shares
Marriott International

Live Events

2018 MTV Video Music Awards
MTV

Non-Profit

#TheFutureIsVoting
ACE Content, HeadCount

Publishing

The Times of India - Flirt with your city
Bennett Coleman & Co. Ltd.

Restaurants

Guac Is Not Extra
Day One Agency, Chipotle

Social Activism

Bulletproof words.
La Doblevida, Article 19

Technology

Extreme Unboxing
Lenovo

Travel & Tourism

WFH - Work from Hawaii
Edelman, Hawaii Visitors & Convention Bureau

By Overall Presence

Facebook Presence

WWE on Facebook
WWE

Snapchat Presence

Vertical Networks: Mobile Entertainment for the Social Native Audience
Vertical Networks

YouTube Presence

Great Big Story
Great Big Story

Instagram Presence

The #GoPro Community
GoPro

Twitter Presence

Merriam-Webster: The Internet's Favorite Dictionary
Merriam-Webster

Campaign by Platform

Emerging Platform

We Do Our Own (Marketing) Stunts
Paramount Pictures

Facebook Messenger

Michael Kors: Facebook Messenger Chatbot (Michael Kors Concierge)
Michael Kors

Pinterest

Family Handyman’s DIY Approach to Building a Trusted Space on Pinterest
Trusted Media Brands

Snapchat

The Grinch
Illumination, Universal Pictures, Essence

WeChat

Draw Something SF
Hylink

WhatsApp

#BeatTheCrave
WATConsult, Saffola Active Slimming Nutri-Shake

Facebook

Chevy Trick-or-Treat
Weber Shandwick, Digital Image Studios, Chevrolet

Instagram

National Geographic + Samsung: Captured #withGalaxy
National Geographic Partners + Samsung + Starcom

Reddit

How LEGO partnered with Reddit to bring joy to the holidays
The LEGO Group

Twitter

Toy Story Land
mcgarrybowen, The Walt Disney Company

Weibo

#MyHawaiianStyle
Hylink

YouTube

AT&T Hello Lab Presents “Guilty Party”
Fullscreen, AT&T

Content and Media

Branded Content

Rice Krispies Treats® Love Notes
Edelman, Kellogg's Rice Krispies Treats

Branded Series

AT&T Hello Lab Presents "Guilty Party"
Fullscreen, AT&T

Data Visualization

Honda - R vs. R
RPA, American Honda Motor Co., Inc.

Filter/Lens

Michael Kors: Facebook’s First Augmented Reality Advertiser
Michael Kors

Hashtag

#CrockPotIsInnocent
Edelman, Newell Brands

Native Advertising

AT&T Hello Lab Presents "The Bright Fight"
Fullscreen, AT&T

User-Generated Content

GoPro Million Dollar Challenge
GoPro

Branded Podcast

Rachel Maddow Presents: Bag Man, an MSNBC Podcast
MSNBC and MCKINNEY

Contest or Promotion

Netflix Bright 'Calling All Will Smiths'
We Are Social, Will O_Rourke, Netflix

Emojis

2018 MTV Video Music Awards - Emoji Teases
MTV

GIFs

WWE’s official GIPHY Channel
WWE

Meme

Ron From Accounting
NFL

Polls & Surveys

Oscar Mayer Hotline
mcgarrybowen, Oscar Mayer

Video

Girl Scouts of the USA: All Girl Scout PSA
Socialfly, Vagrants, Girl Scouts of the USA

Influencer & Celebrity Brand Partnership

Facebook Partnership

AT&T Hello Lab Presents “Starter Pack”
Fullscreen, AT&T

Multi-Platform Partnership

WILL IT CLOG?
Reach Agency, AKQA, OMD, Liquid-Plumr®

YouTube Partnership

Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Reprise, UM, Anomaly, Mint, The Hershey Company

Instagram Partnership

#FindMyiD
Clinique, Black Tomato

Snapchat Partnership

Spencer Pratt Will Heal You
MTV

Websites & Apps

Books & News

Subway Reads
ATTCK, Literacy Partners

Entertainment

ellentube.com & ellentube app
Ellen Digital Network

Food & Beverage

Guac Is Not Extra
Day One Agency, Chipotle

Health, Fitness & Medical

Magic Tree App Launch Social Media Campaign
Real Chemistry, Celgene Corporation

Photo & Video

RT 360
RT360

Travel & Weather

#DCmoments City Guides
Dorchester Collection

Dating

Ice-T Tries Coffee and Bagels for the First Time With Coffee Meets Bagel
Coffee Meets Bagel

Gaming

#PowerlessQueen
WATConsult, Project Nanhi Kali

Kids & Lifestyle

Nickelodeon SCREENS UP App
Nickelodeon

Strategy & Engagement

Artificial Intelligence

Westworld: The Maze
360i, HBO

Chatbots

Ruffles - NFL Chatbot
Yalochat, Ruffles Mx

Customer Service

General Motors Social Customer Care
General Motors & FleishmanHillard

Humor

Peter: Deadpool's Number Two
EP+Co, 20th Century Fox

Large Media Buying Strategy

2018 FIFA World Cup on FOX - Large Digital Media Buying Strategy
FOX Sports

Localization

U.S. Cotton: The Cotton the World Trusts
Cramer-Krasselt, Cotton Council International

Mid-Range Media Buying Strategy

Impractical Jokers: Official Scoopski Potato Scooper Job Posting
truTV

Online Community

Starbucks Leaf Rakers Society
Starbucks

Physical & Digital

Shipping a Truckload of Trolling for National Avocado Day
The Many, QDOBA

Real Time Response

#CrockPotIsInnocent
Edelman, Newell Brands

Social Media Tool

Chant Generator
BBDO Atlanta, Old 4th Distillery
What’s Inside Matters
Cramer-Krasselt, TreeHouse Foods

Storytelling

This Is My Brother
American Experience | WGBH

Call to Action

MTV's +1 the Vote
MTV

Creative use of Technology

TBS: Final Space: Facebook Live - Cards with Gary
GLOW, TBS

Gamification

Hoppy
Deutsch, AB InBev

Integration with Live Television

Shark Week Explorer
Discovery, Inc.

LGBTQ Community Engagement

DTFix Dating
KWT Global, OkCupid

Location-Based Experience

Guilty Pleas-ures Ice Cream Truck
MoveOn

Multicultural Community Engagement

Know Your Girls
Susan G. Komen, The Ad Council, Translation and Good Stuff Digital

Organic Promotion

End Family Fire
The Advertising Council, The Brady Center to Prevent Gun Violence, Droga5, The Gun Safety Alliance, Sunshine Sachs, and Zenith

Real Time Media Buy

We're Ready
KOI IXS, Grain Group, Puerto Rico Tourism Company

Shoe-String Media Buying Strategy

United Technologies’ Employees Take Off On Aviation Day
United Technologies Corporation
National Fried Chicken & Waffle Day
PPK, Metro Diner

Spokesperson

Charlie's Perfect Pitch
McCann New York, Mastercard

Video by Platform

Facebook Live

#ChildrensHospitalsWeek Live-athon
Children's Miracle Network Hospitals, Telescope

IGTV

60 Second Draw
MTV

Instagram Video

Mini-Mock: Gummy Animal Breeder
Comedy Central - Viacom

Snapchat Story

Ronda Rousey trains for 4 hours straight at WWE's Performance Center
WWE
Skol Scribbles
Minnesota Vikings

Facebook Video

If Monopoly was real life
Jungle Creations, OMD UK, Hasbro UK

Instagram Story

Around the World with CNN
CNN

Snapchat Discover Story

MTV's Promposal
MTV

Twitter Video

The Daily Show
The Daily Show, Comedy Central
Mini-Mock: BDSM Food Porn
Comedy Central - Viacom

Video Content

360 Video

Homelessness in Los Angeles: My People, Our Stories
Contrast, Al Jazeera

Comedy Video

The World’s Most ‘Extra’ Tampon
Edelman, Edgewell Personal Care

Instructional

Dumpster Diving Reveals U.S. Food Waste Crisis
AJ+

Live News Coverage

"A Poppy Worn, A Hero Honored"
United Services Automobile Association (USAA)

Long Form Video

TODAY: Survivors: What happens after the headlines fade.
TODAY Digital

Short Form Video

March For Our Lives - Moments of Silence
Precision Strategies, March For Our Lives

Virtual Reality

First Ever 3D VR Filmed in Space
National Geographic, Black Dot Films VR

Augmented Reality

adidas Originals Deerupt
Annex88, adidas Originals

Ephemeral Video

HRC Launches Political Ads Aimed at Equality Voters in Swing States
Human Rights Campaign

Live Event Coverage

2018 MTV Video Music Awards
MTV

Live Streaming Video

TBS: Final Space: Facebook Live - Cards with Gary
GLOW, TBS

Medium-Length Video

WATER UNDER FIRE
UNICEF

Video Pre-Roll

Honda Certified Pre-Owned Vehicles: Pre-Owned Pre-Roll
RPA, American Honda Motor Co., Inc.

Agency of the Year

Large Agency of the Year

We Are Social

Small Agency of the Year

Annex88

Mid-Sized Agency of the Year

hi5.agency