THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series
None

By Industry

Auto

The Greatest Interception Ever
Volvo Car USA
Winner Beyond Utility: 1000 to 1
Team One, Lexus
Bronze Mustang Speed Dating
Team Detroit, Ford Motor Company
Bronze

Consumer Brand

Lucy The Robot
Atomic 212 Sydney, Double Robotics
Winner Straight Outta Somewhere
PMG, Beats by Dre
Bronze

Entertainment

Peanutize me!
Ludomade, 20th Century Fox
Winner STX Entertainment's "The Gift"
Giant Spoon, STX Entertainment
Gold NIGHT OF TOO MANY STARS – AMERICA COMES TOGETHER FOR AUTISM PROGRAMS
COMEDY CENTRAL, BUSBOY PRODUCTIONS
Gold World Wrestling Entertainment (WWE)
WWE
Gold Furious 7
Brigade, Universal Pictures
Gold Spotify Found Them First
Razorfish New York / Stink Digital , Spotify
Silver Spotify Taste Rewind
Razorfish New York / Stink Digital , Spotify
Silver Universal Unfriended Social Campaign
bpg, Universal Pictures
Silver BACK TO THE FUTURE 30TH ANNIVERSARY EDITION
Universal Pictures Home Entertainment
Silver Luke Bryan Digital Autograph Application
Telescope, Luke Bryan, Universal Music Group Nashville, Southern Made
Bronze Spotify Singles
Razorfish New York / Stink Digital , Spotify
Bronze Oxygen's Very Real
Oxygen Media
Bronze Trainwreck Social Campaign
BPG, Universal Pictures
Bronze #BeatlesOnSpotify
Spotify
Bronze Selfie Induced Horror
AGENCY OMD/Ignition Factory, Warner Bros.
Bronze

Fashion, Beauty & Luxury

Carol's Daughter #BornandMade
Love Social, Carol's Daughter
Winner

Food & Beverage

Lovin' The Super Bowl
DDB Chicago, McDonald's
Winner

Government & Politics

The Royal Navy Engineers Recruitment Campaign
e3, The Royal Navy
Winner The Fight for $15
Fight for $15
Gold

Home & Decor

The First Ever Pinterest Yard Sale
Deutsch, Krylon
Winner

Live Events

2015 iHeartRadio Music Festival
iHeartRadio
Winner 2015 iHeartRadio Music Awards
iHeartRadio
Gold #IAmAgent23
TBWA - Nissan United, Nissan Motor Co.
Bronze #AirbnbSundance LIVE
Airbnb
Bronze

Non-Profit

Love Has No Labels
R/GA, Ad Council
Winner Crossroads Community Street Fare Social Campaign
Saatchi & Saatchi Wellness, Crossroads Community Services
Winner

Retail & E-Commerce

Live The Fresh Blade Shave
Dollar Shave Club
Winner Casper: Bringing Bedtime Back
Casper
Gold Lucy The Robot
Atomic 212 Sydney, Double Robotics
Gold Allston Christmas
Hill Holliday , BFresh
Bronze

Technology

Lucy The Robot
Atomic 212 Sydney, Double Robotics
Winner Motorola: #MotoSelfieStick
Razorfish/DigitasLBi, Motorola Mobility
Bronze

Travel & Tourism

BLAH Airlines
Eleven Inc, Virgin America
Winner

Business to Business

#BallotBriefcase on Snapchat
PwC
Winner Say No To Spec
Zulu Alpha Kilo & zulubot, Zulu Alpha Kilo
Bronze The Intermodals
MullenLowe Winston Salem, CSX
Bronze

Education

John Jay College Insta-Challenge
VGD, John Jay College
Winner

Family & Parenting

Plum Organics®: Parenting Unfiltered
Something Massive, Plum Organics
Winner LEGO Kronkiwongi
LEGO
Bronze

Financial Services

Meet Halfway
CP+B LA, Noble People, PayPal, Airbnb
Winner

Games

HUNT the TRUTH Audio Series
Ayzenberg Group, Xbox/343 Industries
Winner LEGO Dimensions: The Ultimate Social Media Collaboration
Warner Bros. Interactive Entertainment
Winner Madden: The Movie
Heat, EA Sports
Bronze

Health & Fitness

#CignaRunTogether at #DisneylandHalf Marathon Weekend
Cigna
Winner

Hospitality

Two Bellmen
Marriott International, Marriott Content Studio, SubstanceOverHype, Platform Media Group
Winner

News

The New Yorker on Social Media
The New Yorker
Winner

Pets & Animals

RuffLife
breensmith, Friends of Animals
Winner ZICO Coconut Water Taps “Spokespawson” for #DogDaysofWinter Campaign
ZICO Coconut Water
Gold I Get Beggin'
Big Spaceship LLC, Nestle Purina PetCare Company
Gold

Sports

#MyPlayoffsMoment
National Hockey League and Camp Jefferson
Winner

Television

Netflix Narcos Original Series Social Media Campaign
Mistress, Netflix
Winner The Voice
NBC Entertainment
Gold EMPIRE: 2015 Social Media Campaign
FOX Broadcasting Company
Silver Lucy The Robot
Atomic 212 Sydney, Double Robotics
Bronze The World Through Mr. Robot
USA Network
Bronze

Wine, Beer & Spirits

My Tales of Whisky Yule Log
Diamond Docs on behalf of Diageo submitted by Hunter PR
Winner Hockey Heaven
Rethink, Molson Canadian
Winner

Content and Media

Animated GIFs

Hulu: The Perfect GIF
Good People, Hulu
Winner Hannibal Travel Posters
bpg, NBC Universal
Bronze

Data Visualization

#Cokenomics
Mistress, Netflix
Winner Spotify Singles
Razorfish New York / Stink Digital , Spotify
Bronze Clorox: For When Things Go Viral
Ketchum, Critical Mass, AKQA, The Clorox Company
Bronze

Hashtag

#GayIsOK
Lush Cosmetics + AllOut
Winner MasterCard #AcceptanceMatters
VaynerMedia, MasterCard
Gold #FeelsLikeHome Best Hashtag
Qantas Airways
Silver Freedom to Marry - Love Must Win
Blue State Digital, Freedom to Marry
Silver #FlipOffFur
breensmith, Friends of Animals
Silver Vikings Hashtag Raids
360i, HISTORY/ Vikings
Bronze #StandUp4
Carat, McCann , MasterCard
Bronze Chevrolet #BestDayEver
Carat, Dentsu Aegis Network, The Story Lab, Commonwealth // McCann, Jash, Fleishman, General Motors/ Chevrolet
Bronze M&M’S Red Nose Day Campaign
Weber Shandwick, Mars Inc. - M&M'S
Bronze

Meme

Straight Outta Somewhere
PMG, Beats by Dre
Winner

Video

Wish Writer
Carat and J. Walter Thompson , Macy's
Winner Orange is the New Black ‘Twas a Night in Litchfield Holiday Video
New Wave Entertainment , Netflix
Gold Coca-Cola: Dark Iftar "No Labels"
Memac Ogilvy & Mather, FP7/McCann Dubai, Coca-Cola
Gold The Fight for $15 Veteran's Day Video
Fight for $15
Silver Slurpee Tastes Like...
Isobar, 7-Eleven Australia
Bronze First Haircut
MullenLowe Winston Salem, ULTA
Bronze #LeftSwipeDat
truth, 72andSunny, Assembly, Ketchum
Bronze

Contest or Promotion

Mr. Robot: Debt Deletion
ISL, NBCUniversal
Winner

Emojis

Emoji Ordering
CP+B, Domino's
Winner Jordan Brand, Emoji Battle
Laundry Service , Jordan Brand
Bronze

Live Streaming Video

Mr. Robot: Debt Deletion
ISL, NBCUniversal
Winner

Photography and Graphics

High-Five. Give $5. Save Big Cats.
National Geographic
Winner Hulu, The Mindy Project Season 4
GLOW, Hulu
Gold Endless Table
Havas Worldwide Chicago, Reynolds
Bronze

Virtual Reality

Discovery VR
Discovery Communications
Winner Step Into the "Circle of Life" - The Lion King VR Experience
Disney Theatrical Group
Bronze

Agency of the Year

Large Agency of the Year

R/GA Winner

Small Agency of the Year

Atomic 212 Sydney Winner

Mid-Size Agency of the Year

DDB Chicago Winner

Strategy & Engagement

Creative use of Technology

Netflix socks
Deeplocal, Netflix
Winner Rickstaverse
Carrot Creative, Adult Swim
Gold Lucy The Robot
Atomic 212 Sydney, Double Robotics
Silver

Gamification

#CatchDrogon
360i, HBO/ Game of Thrones
Winner

Integration with Live Television

The Voice
NBC Entertainment
Winner Lovin' The Super Bowl
DDB Chicago, McDonald's
Silver Visa One Handed Catch: Super Bowl Guinness World Record
FleishmanHillard, Visa Inc.
Silver

Online Community

@SummerBreak, a single summer told over multiple platforms
AT&T, Fullscreen, The Chernin Group, Astronauts Wanted, AT&T
Winner Doctor Who
Everybody at Once, BBC America
Gold Best Online Community - American Horror Story: Hotel
FX Networks
Silver Good Tweeting, great eating!
Grubhub
Silver Planet of Triumphs
Red Tettemer O'Connell + Partners, Planet Fitness
Silver #AirbnbSundance
Airbnb
Silver Taking Stoked to the Next Level: GoPro
GoPro
Bronze Orphan Black
Everybody at Once, BBC America
Bronze @CBC's "VALENTINES FOR CANADA"
CBC
Bronze Furious 7
Brigade, Universal Pictures
Bronze Microsoft Brand Social
Assembly, Microsoft
Bronze Jane the Virgin x Wattpad
AGENCY OMD/Ignition Factory, The CW
Bronze Bowser Takes Over the Mario Party 10 Virtual Launch Party
Golin LA, Nintendo of America
Bronze

Real Time Response

Adopt A Life Partner
DigitasLBi New York, Rescue Dogs Rock NYC
Winner Jordan Brand, Emoji Battle
Laundry Service , Jordan Brand
Silver Wingstop #SquashTheBeef
Barkley, Wingstop
Bronze The World Through Mr. Robot
USA Network
Bronze

Customer Service

Tale of tiger's big adventure highlights airport's commitment to customer service
Hillsborough County Aviation Authority
Winner

Humor

Mustang Speed Dating
Team Detroit, Ford Motor Company
Winner

Media Buying Strategy

Lucy The Robot
Atomic 212 Sydney, Double Robotics
Winner Impractical Jokers Live Punishment Special
truTV
Bronze

Physical & Digital

WestJet Christmas Miracle: 12,000 mini miracles
studio m , WestJet
Winner Uber Safe
Rethink, Uber
Gold Priceless Elevator Pitch
McCann XBC, MasterCard
Bronze #HavasPeepShow
Havas Worldwide Chicago, Havas Worldwide Chicago
Bronze Come Seek Live
MullenLowe U.S., Royal Caribbean
Bronze

Social Media Tool

#EveryDayCare – Whirlpool, DigitasLBi and Crowdtap
DigitasLBi, Crowdtap, Whirlpool
Winner

By Campaign

Influencer & Celebrity Campaign

My Tales of Whisky Yule Log
Diamond Docs on behalf of Diageo submitted by Hunter PR
Winner Apartments.com: #MovinOnUp
RPA, Apartments.com
Silver "I Am A Witness" Bullying Prevention Campaign
The Ad Council
Bronze Molly Hartley's Social Media Exorcism
Digital Media Management , Fox Home Entertainment
Bronze

Mobile Campaign

Taco Bell Mobile Ordering Application
DigitasLBi, Taco Bell
Winner 2015 MTV EMA
Viacom International Media Networks (VIMN)
Bronze

Social Good Campaign

Connor's Cure
WWE
Winner "Love Has No Labels" Diversity & Inclusion Campaign
The Ad Council
Winner TOMS One Day Without Shoes 2015
TOMS Shoes
Bronze #PrankItFWD
DEFY Media
Bronze Tall order, months in the making
The Calgary Zoo
Bronze

Integrated Campaign

Love Has No Labels
R/GA, Ad Council
Winner Lucy The Robot
Atomic 212 Sydney, Double Robotics
Silver

Multi-Platform Campaign

Endless Table
Havas Worldwide Chicago, Reynolds
Winner #NewWords - Dictionary.com
Collab (www.collabcreators.com), Dictionary.com
Winner Wells Fargo 2015 African American Celebratory Campaign: The Untold Stories Collection
Wells Fargo
Bronze

By use of Platform

Emerging Platform

Mr. Robot: Debt Deletion
ISL, NBCUniversal
Winner Ex Machina TINDER TURING TEST
Watson Design Group, Inc., A24 Films
Gold Selfie Induced Horror
AGENCY OMD/Ignition Factory, Warner Bros.
Bronze

Instagram

Beats By Dre Straight Outta Compton
R/GA's Hustle, Beats By Dr. Dre
Winner The Tonight Show starring Jimmy Fallon
NBC Entertainment
Silver

Snapchat

Call of Duty: Hack in Black
Edelman & AKQA, Activision
Winner

Twitter

Lovin' The Super Bowl
DDB Chicago, McDonald's
Winner #SmartGirlsAsk Launch at the EMMYs Red Carpet
Television Academy, Amy Poehler’s Smart Girls, Twitter
Silver Dove and Twitter #SpeakBeautiful
VaynerMedia, Edelman, Mindshare, Dove
Bronze

YouTube

Do You Adventure?
NORTH, CLIF Bar
Winner Always Unstoppable
Leo Burnett Toronto/Chicago, Starcom MediaVest Group, MSLGROUPE New York, Procter & Gamble
Bronze

Facebook

Silent Ads
CP+B, Hotels.com
Winner Ultimate Immersion: GoPro Spherical and VR
GoPro
Silver IKEA Germany Facebook Page
Razorfish GmbH, GGH MullenLowe GmbH, GRABARZ & PARTNER, THJNK Hamburg GmbH, Initialwerk GmbH, Plan.Net Content Marketing GmbH & Co. KG, IKEA Deutschland GmbH & Co. KG
Bronze LEGO Kronkiwongi
LEGO
Bronze

Pinterest

The First Ever Pinterest Yard Sale
Deutsch, Krylon
Winner

Tumblr

CRITICS' CHOICE AWARDS FAN ART RED CAPRET
A&E Television
Winner BATES MOTEL FAN ART GUEST BOOK
A&E Television
Bronze

Vine

Disney Vine
Disney Interactive
Winner

By Overall Presence

Facebook Presence

AJ+: 2.2 Billion Facebook Video Views in 2015
AJ+
Winner

Tumblr Presence

The Real Cost: Reaching youth at risk of experimenting with cigarettes
FCB Garfinkel, FDA Center of Tobacco Products
Winner HUNT the TRUTH Audio Series
Ayzenberg Group, Xbox/343 Industries
Silver Mic Tumblr page for Best Overall Tumblr Presence
Mic Network
Silver San Diego Zoo Tumblr Blog
San Diego Zoo Global
Bronze Girls
HBO
Bronze

YouTube Presence

Last Week Tonight
HBO
Winner

Instagram Presence

Airbnb Instagram: @airbnb
Airbnb
Winner

Twitter Presence

Casper: The Tweeting Mattress
Casper
Winner Doctor Who
Everybody at Once, BBC America
Bronze @SportsCenter
ESPN
Bronze