THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series
None

By Platform

Facebook

#stage13supports Asian-Owned Restaurants During the Pandemic
Stage 13
Winner AARP: Helping the 50+ Community Navigate COVID-19
Grey Group, AARP
Gold THE AD COUNCIL & THE ALZHEIMER’S ASSOCIATION: LISTENLINE FACEBOOK CAMPAIGN
The Ad Council, The Alzheimer's Association
Gold OUTLOUD: Raising Voices
JJLA
Silver

Twitter

The Ad Council & Twitter ArtHouse: #StayHome #AloneTogether
Ad Council & Twitter ArtHouse
Winner Cultivate the Future of Farming
Chipotle Mexican Grill, Day One Agency, BCW
Gold

Instagram

Girls Room
ATTN:, Dove
Winner Gratitunes
FlyteVu, Vanderbilt University Medical Center
Gold Chipotle’s Philanthropic Virtual Prom After Party
Chipotle Mexican Grill, Day One Agency, BCW
Gold "Together at Home" Instagram Concert Series
Global Citizen
Silver The Endless Letter on Instagram Stories
RT
Silver Hey There, Human
SoulPancake
Silver

TikTok

This is Quitting
72andSunny Los Angeles, truth
Winner

YouTube

One World: Together at Home
Global Citizen
Winner Invisible People: Changing the Story of Homelessness
Invisible People
Gold

Content and Strategy

Artificial Intelligence

IBM + Chemonics: Global Health and Intelligent Supply Chains
IBM Originals
Winner

Community or Employee Engagement

Subaru Celebrates Pets by Establishing National Make a Dog’s Day
Subaru of America
Winner KOALAS OF NYC
CUMMINS&PARTNERS, KOALAS OF NYC
Gold

Data Visualization

The World’s Tallest Donation Box
MullenLowe MENA FZ LLC, Mohammed bin Rashid Al Maktoum Global Initiatives
Winner

Hashtag

Kevin Bacon's #IStayHomeFor Campaign
SixDegrees.Org, Viewpoint, Mossy Creative, McCann
Winner #VisibleActsofKindness
Visible, brand creator; The Harris Agency, responsible for public relations; Madwell, community management
Gold

Images

ATLANTA’S MISSING AND MURDERED: PIECES OF ATLANTA
HBO, Allied Global Marketing
Winner KOALAS OF NYC
CUMMINS&PARTNERS, KOALAS OF NYC
Winner

Organic Promotion

Lifting Black Voices UK
Creative X
Winner

PSA

Contagion PSA
Participant
Winner “Drink Responsibly. #SexResponsibly” from Absolut and Pernod Ricard North America
Pernod Ricard North America, Absolut, RAINN (Rape, Abuse & Incest National Network), Weber Shandwick, United Entertainment Group, BBH, 360i
Gold

Storytelling

The Endless Letter on Instagram Stories
RT
Winner

Video

Music Moments
Creative Artists Agency, Alzheimer's Association
Winner

Call to Action

The 2020 Call for Code Global Challenge
IBM and the David Clark Cause
Winner Saving the California Flower Farmers
Rock Harbor Marketing, California Cut Flower Commission
Gold

Contest or Promotion

JetBlue Healthcare Heroes
Brand: JetBlue Agencies/Organizations Involved: Promosis, Inc.; Fair Share Consulting Inc.; Mediahub Mullen Lowe; Forethought
Winner

Games

Global Pride Crossing
We Are Social Singapore, Swipe Back, InterPride, European Pride Organisers Association (EPOA)
Winner

Humor

Scrubhub
Atlas + Suzy, Pornhub
Winner We Save Balls
MANSCAPED & Testicular Cancer Society
Gold

Music & Dance

Seize the Awkward: “Whatever Gets You Talking”
The Ad Council, The American Foundation for Suicide Prevention (AFSP), The Jed Foundation (JED), Droga5
Winner Brainwashed By Toons
Rafael Raffaele Entertainment, Funny Or Die
Gold Music Moments
Creative Artists Agency, Alzheimer's Association
Silver Keep Learning and Stay Safe Under COVID-19 Through K-Pop
Millenasia, Varkey Foundation, UNESCO
Silver

Podcast

AARP's The Perfect Scam Podcast
AARP Studios
Winner Coronavirus: Fact vs. Fiction (CNN)
CNN
Winner

Real Time Response

KOALAS OF NYC
CUMMINS&PARTNERS, KOALAS OF NYC
Winner The World’s Tallest Donation Box
MullenLowe MENA FZ LLC, Mohammed bin Rashid Al Maktoum Global Initiatives
Gold One World: Together at Home
Global Citizen
Gold Hey There, Human
SoulPancake
Silver

User Generated Content

The Virtual National Forest
Day One Agency, Duncan Channon, Golin, Geometry, Mindshare, Black Forest
Winner ER Nurse Films Losing Battle With Covid-19
In the Now
Gold #TeamLA Social Impact Campaign
UCLA Health
Gold

By Industry

Auto

Subaru Celebrates Pets by Establishing National Make a Dog’s Day
Subaru of America
Winner

Consumer Brand

The Virtual National Forest
Day One Agency, Duncan Channon, Golin, Geometry, Mindshare, Black Forest
Winner

Energy

BMW IconicSounds Electric
Mirrored Media, BMW
Winner

Fashion, Beauty & Luxury

Big Yellow
Starface
Winner

Fitness & Wellness

Paramount's Sonic The Hedgehog x UNICEF Kid Power
Armed Mind, Paramount Pictures
Winner Virtual Solstice in Times Square
Times Square Alliance
Gold Planet Fitness United We Move
Barkley, Planet Fitness
Silver

Government & Politics

The World’s Tallest Donation Box
MullenLowe MENA FZ LLC, Mohammed bin Rashid Al Maktoum Global Initiatives
Winner

Hospitality & Travel

Marriott International offers Rooms for Responders during COVID
Marriott International
Winner

News & Media

The Endless Letter on Instagram Stories
RT
Winner Lessons of Auschwitz: VR tribute by school students
RT
Gold

Retail & E-Commerce

Grove Collaborative Commits to 100% Plastic Free Products, Pushing the CPG Industry Forward
Grove Collaborative
Winner

STEM

Tech for America
Coding Dojo
Winner

Television

One World: Together at Home
Global Citizen
Winner

Business to Business

IBM + Yara: Building a Digital Farming Platform
IBM Originals
Winner Determina-Shaun: Engineering Hope
TE Connectivity
Gold Backpacks for a Bright Future: Effectv Helps Kids in Need
Effectv, in partnership with Kids in Need Foundation
Gold

Cultural Institution

Museum’s Closure Due to COVID-19 Opens New Opportunity to Teach Holocaust History
United States Holocaust Memorial Museum
Winner

Entertainment

Participant’s Fight Forever Chemicals Campaign
Participant Media
Winner

Financial Services

#AcceptanceMatters
Mastercard, Ketchum, McCann, BMF
Winner Powering Giving: Leveraging PayPal’s Platform to Address a Global Crisis
PayPal
Gold

Food & Beverage

“Drink Responsibly. #SexResponsibly” from Absolut and Pernod Ricard North America
Pernod Ricard North America, Absolut, RAINN (Rape, Abuse & Incest National Network), Weber Shandwick, United Entertainment Group, BBH, 360i
Winner

Healthcare & Pharma

“With Love, Me” presented by Your Cancer Game Plan
Real Chemistry, Merck
Winner The Feel Whole Challenge
22squared, AdventHealth
Gold Spot On Nightly: A one-night-only talk show all about periods, birth control, & tracking your cycle
Planned Parenthood Federation of America
Silver An Ordinary Guy Who Did An Extraordinary Thing
Amgen
Silver

Live Events

Dear Class of 2020
YouTube Originals
Winner Women Warriors: The Voices of Change Premiere at Lincoln Center
Alice Tully Hall, BMI, MPATH, APM Music, Alliance for Women Film Composers, SOCAN and Society for Lyricists and Composers, Cielo Consulting
Gold "Together at Home" Instagram Concert Series
Global Citizen
Gold

Nonprofit

One World: Together at Home
Global Citizen
Winner

Sports

WWE's first-ever no makeup photo shoot
WWE
Winner

Technology

Vodacom eSchool – connecting learners for a better future in a time of Covid-19
Vodacom
Winner

By Cause

Accessibility

Fostering Inclusive Experiences for Those With Speech Disorders Through MY BEAUTIFUL STUTTER
Picture Motion, Believe Limited
Winner

Arts & Culture

Rumors of War
Times Square Arts
Winner

Developing Nations

The Other Bar
Make Honey, FairChain Foundation / UNDP
Winner

Education

Lessons of Auschwitz: VR tribute by school students
RT
Winner Vodacom eSchool – connecting learners for a better future in a time of Covid-19
Vodacom
Gold

Environment & Sustainability

The Ash Globe
The Works Agency, Greenpeace Australia Pacific
Winner The revenge of the junk | Anti-littering project by CleanMyMac X
MacPaw, BangBang Family
Gold Reducing Food Waste: Upcycling Avocado Pits
Chipotle Mexican Grill, Day One Agency, BCW
Gold Participant’s Fight Forever Chemicals Campaign
Participant Media
Gold

Human Rights

The Cave
National Geographic
Winner

LGBTQ+

Human By Orientation Pride Site
HBO (brand), Lupine (agency)
Winner

Mental Health

I May Destroy You
HBO, Verb
Winner One Call A Day
Cox Communications
Winner Seize the Awkward: “Whatever Gets You Talking”
The Ad Council, The American Foundation for Suicide Prevention (AFSP), The Jed Foundation (JED), Droga5
Gold The Secret Life of Lele Pons
YouTube Originals
Silver Comedy Central's #AloneTogether: Mental Health Awareness Month
Comedy Central
Silver

Public Health

Cover smart. Do your part. Slow the spread.
National Institute of Standards and Technology
Winner

Social Justice

Brainwashed By Toons
Rafael Raffaele Entertainment, Funny Or Die
Winner

Youth & Family

Lessons of Auschwitz: VR tribute by school students
RT
Winner

Animal & Wildlife

Disney The Lion King Protect the Pride
The Walt Disney Company
Winner Subaru Celebrates Pets by Establishing National Make a Dog’s Day
Subaru of America
Gold

Civic Engagement

Our Power
March For Our Lives
Winner Univision's Cuenta Conmigo
Univision Communications Inc.
Gold Executive Command by iCivics.org and Filament Games
Filament Games, iCivics.org
Gold The System: Who Rigged It, and How We Fix It with Robert Reich
Inequality Media
Silver

Diversity & Inclusion

Dragged: Queen Unique
In The Know
Winner Google for Startups: Amplifying the voices of underrepresented founders
Methods+Mastery, Google for Startups
Gold

Emergency Relief

The World’s Tallest Donation Box
MullenLowe MENA FZ LLC, Mohammed bin Rashid Al Maktoum Global Initiatives
Winner Your Family. Your Home. Our Healthcare Heroes. Protecting Them All.
The Flex Seal® Family of Products
Gold One World: Together at Home
Global Citizen
Gold

Gender Equality

Men Pay For Toilet Paper In Public Restrooms (Like Women Do For Tampons)
Huge, PERIOD: The Menstrual Movement
Winner

Immigration & Refugees

Fortify Rights/Doha Debates Rohingya Instagram Fellows
Doha Debates and Fortify Rights
Winner

Medical Research

Global Goal: Unite for Our Future
Global Citizen
Winner

Poverty & Hunger

The World’s Tallest Donation Box
MullenLowe MENA FZ LLC, Mohammed bin Rashid Al Maktoum Global Initiatives
Winner

Racial Equality

Brainwashed By Toons
Rafael Raffaele Entertainment, Funny Or Die
Winner

Veteran & Service Support

AMERICAN LEGION POST 483 Community Service Skills Initiative Program
AMERICAN LEGION POST 483
Winner

By Campaign

Global Campaign

A Piece Of Me
UNFPA, the United Nations Population Fund
Winner

Mobile Campaign

Lift Every Voice: Black History Month
Creative X
Winner

On a Shoestring

Joke a Day for MDA
MWWPR, Muscular Dystrophy Association
Winner Big Facts, Small Acts: Cover Our Community
Chemistry, Big Facts Small Acts
Gold

Social Movement

Home Is Here: The Voices of Undocumented People at the Supreme Court
United We Dream Network
Winner

Integrated Campaign

Lift Every Voice: Black History Month
Creative X
Winner Smile with Lay’s
Ketchum, The Marketing Arm, OMD, NowThis, Group Nine's Brandshop and Facebook, Lay's (Frito-Lay North America)
Gold KOALAS OF NYC
CUMMINS&PARTNERS, KOALAS OF NYC
Gold

Multi-Platform Campaign

#AloneTogether
ViacomCBS
Winner COVID-19 Solidarity Response Fund for WHO, powered by UN Foundation
United Nations Foundation
Gold DiDi Hero
We Are Social, DiDi Australia
Gold

Pro Bono

Men Pay For Toilet Paper In Public Restrooms (Like Women Do For Tampons)
Huge, PERIOD: The Menstrual Movement
Winner Tackle Can Wait
Fingerpaint, Concussion Legacy Foundation
Gold Profiles in Resilience Poster Series
Real Chemistry, International AIDS Society (AIDS 2020)
Silver The Ash Globe
The Works Agency, Greenpeace Australia Pacific
Silver Make-A-Wish® Wishes Need Stars Like You
Team One, Make-A-Wish
Silver Global Pride Crossing
We Are Social Singapore, Swipe Back, InterPride, European Pride Organisers Association (EPOA)
Silver

Partnerships

B2B

Hunger: Not Impossible in partnership with Salesforce and Postmates
Not Impossible Labs
Winner Your Family. Your Home. Our Healthcare Heroes. Protecting Them All.
The Flex Seal® Family of Products
Gold Backpacks for a Bright Future: Effectv Helps Kids in Need
Effectv, in partnership with Kids in Need Foundation
Silver

Corporate-Community

Subway® elevates communities for Hunger Action Month
Proof Advertising, Subway® Restaurants
Winner

Media Partnership

The Endless Letter on Instagram Stories
RT
Winner

Business-NGO

GroundTruth & No Kid Hungry partner to drive over 11k visits to meal distribution sites for COVID19
GroundTruth, No Kid Hungry
Winner Disney The Lion King Protect the Pride
The Walt Disney Company
Gold “Drink Responsibly. #SexResponsibly” from Absolut, Pernod Ricard USA and RAINN
Pernod Ricard North America, Absolut, RAINN (Rape, Abuse & Incest National Network), Weber Shandwick, United Entertainment Group, BBH, 360i
Gold Teens for Jeans
DoSomething.org, Aéropostale
Silver

Influencer & Celebrity

YouTube Creators for Change on Girls’ Education with Michelle Obama
YouTube Originals
Winner Chipotle’s Philanthropic Virtual Prom After Party
Chipotle Mexican Grill, Day One Agency, BCW
Gold Hey There, Human
SoulPancake
Gold

Video Content

Augmented Reality

Still Here Audio and AR
AJ Contrast, Al Jazeera Digital
Winner

Documentary Short

Ktown for All Helping Homeless People in Los Angeles’s Koreatown
Invisible People
Winner Lessons of Auschwitz: VR tribute by school students
RT
Gold redfish
redfish
Silver Africatown
Wondros, Everfi
Silver A Piece Of Me
UNFPA, the United Nations Population Fund
Silver Tending to the Wounds of Homelessness During the Coronavirus Pandemic
Invisible People
Bronze

Video Series

"Together at Home" Instagram Concert Series
Global Citizen
Winner Justin Bieber: Seasons
YouTube Originals
Gold

Animations

War: Kids' Drawings in VR animation
RT
Winner

Comedy Video

We Save Balls
MANSCAPED & Testicular Cancer Society
Winner

Live Streaming

I May Destroy You
HBO, Verb
Winner

Virtual Reality

Still Here
AJ Contrast, Al Jazeera Digital
Winner