THE shorty awards for brands and organizations is OPEN FOR ENTRIES! ENTER NOW

12th Annual Shorty Awards Categories


The early deadline is on December 5th, 2019!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

2nd Annual Shorty Social Good Awards Finalists

By Campaign

Mobile Campaign

Giving Your Poop a Voice: The New Language of Constipation
Salutem (A Daniel J. Edelman Company) and Healix, Synergy Pharmaceuticals Inc.
HARMAN and the 1,000 Dreams Fund Partner to Support the Next Generation of Female Leaders in Technol
HARMAN
Persil: Wild Explorers App
Zone, Persil
Tillamook Fill The Plates
72andSunny, Tillamook

On a Shoestring

Bronx Zoo Keeper Snaps
Bronx Zoo
Brutal Cut
Weber Shandwick, ActionAid UK
Charity Miles: Penguin #ProjectReadathon with Save the Children
Penguin Random House, Charity Miles, Save the Children
Nando's PERi-PERi: Everyone Is Welcome
NOBODY, Nando's PERi-PERi
The Big Hundred
The Big Hundred, Funny Or Die, PES, Raconteur PR, Sechel PR
Tillamook Fill The Plates
72andSunny, Tillamook

Multi-Platform Campaign

#WeAccept
Airbnb
Brutal Cut
Weber Shandwick, ActionAid UK
I Stand with Planned Parenthood (#IStandWithPP)
Planned Parenthood Federation of America, Planned Parenthood Action Fund
NATIONAL GEOGRAPHIC + STELLA ARTOIS + MEDIACOM: WORLD WATER MONTH
National Geographic, Stella Artois, MediaCom, Reach Creative
National Geographic CHASING GENIUS
National Geographic, All City, Omnicom Media Group’s Content Collective, PHD and GSK Consumer Healthcare
Project Literacy – First Words
Pearson

Pro Bono

Brutal Cut
Weber Shandwick, ActionAid UK
GIVE THE TALK
Mistress Agency, GIVE THE TALK
Honor Roll
The Annex, Wells Community Academy
Take Down Gun Violence
Saatchi & Saatchi Wellness, Concerned Citizens to Take Down Gun Violence
Teddy Gun
FCB Chicago, Illinois Council Against Handgun Violence
UN Women #stoptherobbery
Grey New York , United Nations

By Cause

Animal & Wildlife

The Extraordinary Honey Bee
Reach Agency, SPECTACLE VR, Häagen-Dazs
Blood Market
Project Earth
Dr. Bronner's "Protect Our Oceans" Campaign
Dr. Bronner's, Sea Shepherd
Hudson
American Chemistry Council, Ogilvy, Good Fight Media, Animal Ortho Care , American Chemistry Council
Paul G. Allen’s Great Elephant Census: Arming Wildlife Conservation with Data
Vulcan Inc.
The Body Shop – Forever Against Animal Testing
ITB, The Body Shop

Developing Nations

BEYGOOD4BURUNDI
Parkwood Entertainment
Brutal Cut
Weber Shandwick, ActionAid UK
Kay Lasante: Health Care For Haitians By Haitians
Small Forces, Kay Lasante
The Asani Sanitary Napkin Program
The Desai Foundation
The Peace Corps: Do The Unexpected
The Peace Corps, Ogilvy, Squint/Clyde Brothers LLC
This quiz empowers women
Partners In Health, Blue State Digital

Emergency Relief

Duracell PowerForward
Duracell US Operations, Inc.
Good360 Brings Hope and Dignity to Southern Louisiana
Good360
Take Down Gun Violence
Saatchi & Saatchi Wellness, Concerned Citizens to Take Down Gun Violence
WestJet Christmas Miracle: Fort McMurray Strong
WestJet, studio m

Poverty & Hunger

#RedNose Day at Walgreens
Carusele, Walgreens
Sportsman Channel's HUNT.FISH.FEED
Outdoor Sportsman Group (Outdoor Channel, Sportsman Channel, World Fishing Network)
The OzHarvest Market
CX agency Lavender, OzHarvest
The Power of Clean
Hearts & Science, Procter & Gamble
Tillamook Fill The Plates
72andSunny, Tillamook
WhyHunger Annual Hungerthon Campaign
Entertain Impact, WhyHunger

Social Justice

#JegErDansk (#IAmDanish)
Gorilla Media (Denmark)
#MoreThanARefugee
Flying Object, YouTube & International Rescue Committee
Fearless Girl
McCann New York, State Street Global Advisors
Mobile Stü: Black With Blue
Allen & Gerritsen, Mobile Stü
School for Justice
FleishmanHillard, Free a Girl Movement
Upworthy + Comfort Cases
Upworthy

Civic Engagement

GoVoteBot
R/GA; Jet; Complex; Pepsi; Upworthy , The Ad Council
I Stand with Planned Parenthood (#IStandWithPP)
Planned Parenthood Federation of America, Planned Parenthood Action Fund
Teddy Gun
FCB Chicago, Illinois Council Against Handgun Violence
The Friendship breakfast
JCP Nordic, TINE
The John F. Kennedy Profile in Courage Award
Precision Strategies, JFK Library Foundation
Univision Contigo’s Civic Participation Initiative
Univision Communications Inc.

Education

#1917LIVE
RT
#weneedmore
Verizon
AMAZE
Amaze
Face the Future
Institute for the Future
Google Change Is Made with Code
Swift, Google Made with Code
The Abortion Pill & In-Clinic Abortion
Planned Parenthood Federation of America

Environment & Sustainability

"Under the Canopy", Conservation International VR
Conservation International
Cigarettes: The Ultimate Clingy Ex
truth, 72andSunny, Assembly
Dive Deeper 2
Thought Cafe, SK Films
Human/Nature
Project Earth / Univision Planeta
NATIONAL GEOGRAPHIC + STELLA ARTOIS + MEDIACOM: WORLD WATER MONTH
National Geographic, Stella Artois, MediaCom, Reach Creative
National Geographic CHASING GENIUS
National Geographic, All City, Omnicom Media Group’s Content Collective, PHD and GSK Consumer Healthcare

Public Health

#0to60
National Fitness Foundation and the President’s Council on Fitness, Sports & Nutrition
#IDEFY
SS+K, Planned Parenthood
Be Your Own Baby
MullenLowe Winston-Salem, Upstream USA
GIVE THE TALK
Mistress Agency, GIVE THE TALK
IT’S ON US: Autocorrect
Civic Nation, Mekanism, Sister Studios, The Artery VFX, BAM Studios, It's On Us
Nasty or Nice
McCann Healthcare, NOW-NYC

By Industry

Auto

AutoNation Raises $11Million to Fight Cancer and Donates Vehicles from Coast to Coast
AutoNation
Honda "Candy Cane Lane"
RPA, American Honda Motor Co., Inc.
Hyundai’s Young Entrepreneurs Series with BuzzFeed, How One Rooftop Farm Could Make Your City Better
INNOCEAN USA, BuzzFeed, Canvas Worldwide, Up Top Acres, Hyundai Motor America
Hyundai’s Young Entrepreneurs Series with BuzzFeed, How Your Leftovers Could Feed the Homeless
INNOCEAN USA, BuzzFeed, Canvas Worldwide Americas, Lunch on Me, Hyundai Motor America
Love is Love
Online Circle Digital, Mercedes-Benz Australia-Pacific

Consumer Brand

Benefit Cosmetics' Bold is Beautiful Project
Benefit Cosmetics
Celebration of Service: Doing More for Veterans on Social
MSLGROUP, The Home Depot Foundation
Full Frontal: Nasty Woman Campaign
TBS
SMIRNOFF No. 21 "Love Wins" Campaign
Diageo (SMIRNOFF), Human Rights Campaign, Taylor Global Inc., 72&Sunny New York, MKTG, starpower llc
The Filtered Life
Current Marketing, Brita
The Power of Clean
Hearts & Science, Procter & Gamble

Entertainment

“Connor’s Cure” (WWE)
WWE and The V Foundation for Cancer Research
BET Next Level and Get Schooled's HBCU Snapchat College Tours
BET
Binge-Watch for a Cause
TV Land in partnership with Refinery29, Mediahub, and Joyful Heart Foundation
ShortsTV: Watch in Color
PG|Digital, ShortsTV

Financial Services

#ForeverProud
TD Bank / RedPeg Marketing
Caregiving
McCann New York, Mastercard
CIT Cares Month
CIT Group
CME Pink and CME Movember
CME Group
Fearless Girl
McCann New York, State Street Global Advisors
Why I Send
Remitly

Government & Politics

I Stand with Planned Parenthood (#IStandWithPP)
Planned Parenthood Federation of America, Planned Parenthood Action Fund
Reimagining the Affordable Housing Process in San Francisco
Exygy Inc, SF Mayor's Office of Housing and Community Development
Warrior Games - By Air, By Land, or By Sea
Edelman, United Entertainment Group (A Daniel J. Edelman Company), Weird Life Films, Jeff Sciortino Photography, Department of Defense Warrior Games

Hospitality & Travel

Airbnb and Make-A-Wish®
Airbnb & Make-A-Wish®
Celebrity Cruises #GetOnBoard LGBTQ Initiative
Celebrity Cruises
EncouragHERS: Marriott International and the National Museum of African American History and Culture
Marriott International, IMG Live, Grey PR, MEC Global
Marriott International and #LoveTravels for DC Capital Pride
Marriott International, IMG Live, Grey PR, MEC Global
My First Flight
Uzina, easyJet
World of Hyatt Celebrates a World of Understanding
Hyatt, Golin, MullenLowe, PHD Media, Wolff Olins

News & Media

AJ+
AJ+
Bustle's "NSFWomen (Not Safe for Women)" Video Series
Bustle Digital Group
Girlboss
Girlboss, Girlboss
INTOmore.com: Grindr Launches a Digital Hub for LGBTQ+ Millennials
Grindr, Centro LLC (Digital Media Agency), Spark Public Relations
Social Good by Mashable
Mashable
Twitter, #SheInspiresMe
Twitter #Studio, Twitter Inc.

Retail & E-Commerce

Zappos.com Pawlidayz Campaign
Zappos
#RedNose Day at Walgreens
Carusele, Walgreens
Designing heART healthy
Neiman Marcus Group
Gadget Flow - We Curate You Discover
Gadget Flow

Technology

AMD - Immersive Education: Virtual Reality in the Classroom
AMD, HTC Vive, Center for Digital Education, Hunters Lane High School
Google Change Is Made with Code
Swift, Google Made with Code
Hustle for Hurricane Harvey & Irma Relief
Hustle
Protect the Protectors
Canary and State Farm
Saving Lives with Artificial Intelligence
Engine Media, Federation for Internet Alerts
Seat 14C
XPRIZE Foundation

Business to Business

Key for Key™ by Concierge Auctions and Giveback Homes
Concierge Auctions
Defending the Arctic Refuge from Oil Drilling
Care2

Fashion, Beauty & Luxury

The First-Ever All-Female Football Pregame Show
Jack Morton Worldwide / Genuine, CoverGirl
Benefit Cosmetics' Bold is Beautiful Project
Benefit Cosmetics
DIGITAL FASHION WEEK
DFW CREATIVE
Give a Shirt Campaign
Barlow Media, ZEFR, Value Village
The Modist Social Media Launch campaign
The Modist
Trans102
M·A·C Cosmetics

Food & Beverage

M&M'S Red Nose Day 2017
Weber Shandwick, M&M'S
Nando's PERi-PERi: Everyone Is Welcome
NOBODY, Nando's PERi-PERi
Panera Bread - Preservatives with Purpose
Anomaly, Panera Bread
SMIRNOFF No. 21 "Love Wins" Campaign
Diageo (SMIRNOFF), Human Rights Campaign, Taylor Global Inc., 72&Sunny New York, MKTG, starpower llc
The Friendship breakfast
JCP Nordic, TINE
Tillamook Fill The Plates
72andSunny, Tillamook

Health & Fitness

#IDEFY
SS+K, Planned Parenthood
2017 Humana Senior Games
Humana, Humana
Be Your Own Baby
MullenLowe Winston-Salem, Upstream USA
Giving Your Poop a Voice: The New Language of Constipation
Salutem (A Daniel J. Edelman Company) and Healix, Synergy Pharmaceuticals Inc.
Social First Video & Storytelling Approach: Baby Dominique born with four legs, two spines thriving
Advocate Health Care
Take Down Gun Violence
Saatchi & Saatchi Wellness, Concerned Citizens to Take Down Gun Violence

Live Events

March for Science
Precision Strategies, March for Science
Red Nose Day 2017
Comic Relief Inc. - Red Nose Day
Stand For Rights A Facebook Live Special
Telescope , Stand For Rights
The Friendship breakfast
JCP Nordic, TINE
WestJet Christmas Miracle: Fort McMurray Strong
WestJet, studio m
Wings for Life World Run
Wings for Life Foundation

NGO

#EmbraceAmbition | Tory Burch Foundation
Tory Burch Foundation: Campaign Ideation, Creation & Execution; Laird + Partners: Video PSA Production
Be Your Own Baby
MullenLowe Winston-Salem, Upstream USA
DoSomething.org & truth’s “Who Has Their Eye On You?”
DoSomething.org & truth
The Clinton Foundation
Clinton Foundation
The Love Cam
R/GA, Tool of North America, Cut & Run, The Mill, Nylon Studios, The Ad Council
We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council

Sports

“Play Unified” (WWE & Special Olympics)
WWE and Special Olympics
#SomosTexans
Houston Texans
#TexansCare Volunteer Day
Houston Texans
Keep The L.A. Derby Dolls Rolling
Dailey, Los Angeles Derby Dolls

Television

A Capitol Fourth
Capital Concerts, Inc.
An Inconvenient Special
Viacom Velocity, Paramount Pictures
Museum of News
Gres Todorchuk PR, 1+1 TV channel
This is Everything: Gigi Gorgeous // Transgender Visibility Day Campaign
YouTube Red, ATTN:
Time: The Kalief Browder Story
Spike
True Life: We Are Orlando
MTV

By Overall Presence

Blog Presence

Celebrate your flavors
Grubhub
The Travel Current- Resort Chain Launches Content Hub To Maximize Exposure & Drive Interest
Palace Resorts
Tomorrow Trust
Tomorrow Trust
Tumblr.com @ThisFreeLife | a cutting edge, culturally relevant blog for LGBT young adults
Rescue | The Behavior Change Agency, Food and Drug Administration (FDA) – Center for Tobacco Products (CTP)

Instagram Presence

"Trike Writer" Vision Statement Video
Exploratorium
@RED on Instagram
(RED)
#ShakespeareNoFilter
British Council
#WeAccept
Airbnb
Fearless Girl
McCann New York, State Street Global Advisors
Fresh Empire’s “The New Wave” Contest -- the FDA’s First Ever Hip Hop Tobacco Prevention Effort
Rescue | The Behavior Change Agency, Food and Drug Administration (FDA) – Center for Tobacco Products (CTP)

YouTube Presence

Breakout YouTuber
Viva Frei Productions Inc.
Celebrate your flavors
Grubhub
The Modist Social Media Launch campaign
The Modist
Tyler Oakley Presents Chosen Family: Stories of Queer Resilience
Tyler Oakley; Human Rights Campaign; The Dru Project; YouTube; International Rescue Committee; VidCon; 5 Calls; Pride Live Nation

Facebook Presence

#WeAccept
Airbnb
AARP - Protecting the Future of Healthcare
NOBODY, AARP
All Jazz is Modern: Streaming Jazz Around the World
Jazz at Lincoln Center
Be Your Own Baby
MullenLowe Winston-Salem, Upstream USA
Explore, Explain, Sustain
California Academy of Sciences
The Dodo: #1 Animal Brand on Facebook
The Dodo, Group Nine Media

Twitter Presence

Zappos.com Pawlidayz Campaign
Zappos
#1917LIVE
RT
ACLU Twitter presence
ACLU
Celebrate your flavors
Grubhub
Tillamook Fill The Plates
72andSunny, Tillamook
UN Women #stoptherobbery
Grey New York , United Nations

Content & Strategy

Contest or Promotion

Zappos.com Pawlidayz Campaign
Zappos
#BestBaldDad Father's Day Contest
St. Baldrick's Foundation
Caregiving
McCann New York, Mastercard
Hidden Figures National Screening Contest
21st Century Fox, AMC Theatres
Idris Elba's Omaze Valentine's Campaign for W.E. Can Lead
Omaze
Seat 14C
XPRIZE Foundation

Live Streaming Video

#ProtectTransKids
Logo
Imagine Dragons & Tyler Robinson Foundation
Telescope, Tyler Robinson Foundation
Kitty Election
All Boats Rise, Michelson Found Animals Foundation
National Geographic + Microsoft: #MakeWhatsNext
National Geographic, Microsoft, Carat, The StoryLab and M:united
Panera Bread - Preservatives with Purpose
Anomaly, Panera Bread
Stand For Rights A Facebook Live Special
Telescope , Stand For Rights

Real Time Response

AARP - Protecting the Future of Healthcare
NOBODY, AARP
ACLU social media rapid response to Trump Muslim ban
ACLU; Revolution Messaging
Fearless Girl
McCann New York, State Street Global Advisors
Full Frontal: Not The White House Correspondents' Dinner Campaign
TBS
Sam Bee + Planned Parenthood's "Nasty Woman" Omaze Campaign
Omaze, Samantha Bee & Planned Parenthood Advocacy Project of Los Angeles County
The Facts about the Clinton Foundation
Clinton Foundation

Hashtag

#CanYouHearUsNow
Muslim Public Affairs Council, MPower Change, Institute for Social Policy & Understanding, ReThink Media, Council on American-Islamic Relations & more
#REDFoodFight to Fight AIDS
(RED)
#Unite4TheFight: HRC & PPFA Host Digital Day of Action
Human Rights Campaign
#WeAccept
Airbnb
#weneedmore
Verizon
NBCUniversal - Share Kindness
Comcast NBCUniversal

PSA

#JegErDansk (#IAmDanish)
Gorilla Media (Denmark)
BET Vote Your Voice
Viacom Velocity, BET
GIVE THE TALK
Mistress Agency, GIVE THE TALK
Money Doesn't Make it OK
Chemistry, Friends of Animals
On Valentine's Day, Say #IDONT to Child Marriage
UNFPA, the United Nations Population Fund
The Standing O
Deep Focus, President Obama

Video

#EveryoneIsWelcome
Mistress Agency, Discover Los Angeles
#MoreThanARefugee
Flying Object, YouTube & International Rescue Committee
#WeAccept
Airbnb
Bronx Zoo Keeper Snaps
Bronx Zoo
Nothing But Nets Virtual Reality Film, “Under The Net”
United Nations Foundation
The Love Cam
R/GA, Tool of North America, Cut & Run, The Mill, Nylon Studios, The Ad Council

Partnerships

B2B

Brave Moves in a Complex World
CECP: The CEO Force for Good
Client Event (blue 2017) Bike Challenge
Blue Cross and Blue Shield of Minnesota
Defeating Landmines in Laos Through Film
Picture Motion, Red Bull Media House
Leaders in Sustainable Thinking
Kruger Products
Palace Resorts Targets Foodie/Culinary Influencers Introducing Partnership with Certified Angus Beef
Palace Resorts & Certified Angus Beef Team

Corporate-Community

FIRST and Corporate Sponsors #makeitloud for STEM & Innovation | Instagram Takeovers
FIRST in collaboration with FedEx, NRG, and Rockwell Automation
Zappos.com Pawlidayz Campaign
Zappos
Bombas 60k Day
Bombas
Fearless Girl
McCann New York, State Street Global Advisors
Heading Home with Airbnb, the San Francisco Giants & Hamilton Families
Airbnb
Project Literacy – First Words
Pearson

Business-NGO

#MoreThanARefugee
Flying Object, YouTube & International Rescue Committee
Caregiving
McCann New York, Mastercard
Pampers and the March of Dimes Welcome Home 12,500 NICU Babies
Pampers, March of Dimes, MSLGroup, Hearts & Science, The Integer Group, Saatchi & Saatchi NY
Searching for Syria
Google + UNHCR, the United Nations Refugee Agency
The North Face and Paradox Sports - Making Climbing Accessible to People with Disabilities
The North Face and Paradox Sports
VOTE.org + Hustle: Voter Registration GOTV peer-to-peer texting
VOTE.org + Hustle

Influencer & Celebrity

Ask For A Raise
R/GA, The Muse, Ladies Get Paid, PayScale, Reply.ai
Brutal Cut
Weber Shandwick, ActionAid UK
Idris Elba's Omaze Valentine's Campaign for W.E. Can Lead
Omaze
Meals on Wheels
Ad Council, Meals on Wheels
Usher - State Farm Neighborhood Sessions
Entertain Impact, Usher Raymond
We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.