ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 2nd Annual Shorty Social Good Awards

Leaders in Sustainable Thinking

Finalist in B2B

About this entry

Kruger Products is Canada's largest tissue manufacturer and offers one of North America's largest portfolios of third-party certified tissue products. The organization's first sustainability program, Sustainability 2015, launched in 2010 and has allowed the company to significantly reduce its water consumption, packaging material, energy use and Greenhouse gas emissions.

Similar to most companies working towards a more sustainable future, Kruger Products quickly realized that collaboration across industries would provide more opportunities for long-term impact. With this in mind, Kruger Products began to ideate on how to bring the top retail and CPG companies together to drive real change within the supply chain.

In partnership with Canadian Grocer, Kruger Products launched Leaders in Sustainable Thinking in 2012. The annual roundtable series invites top retailer and manufacturing companies from the CPG industry, including Loblaws, Unilever, Walmart, Coca-Cola, Canadian Tire, Maple Leaf Foods, among others, to share best practices and collaborate on collective initiatives. The conference provides an opportunity for Kruger Products, and all attendees, to further evolve their sustainability goals/initiatives through collaboration and knowledge sharing.

Why does this entry deserve to win?

Companies that are working towards a more sustainable future are embracing collaboration in a way that is typically unfamiliar to the business world. However, businesses are now realizing that the environmental and social challenges they face cannot be conquered alone and collaboration will yield better results. This was the catalyst for Leaders in Sustainable Thinking.

By bringing together Canada's top retailers and CPG companies, Kruger Products was optimistic that the influence of the companies involved would deliver impact. Last year's conference theme was "Collaboration in a Time of Uncertainty" and the attendees shared challenges prevalent in their industry. The companies then identified common threads and the 2017 conference will focus on how to promote collective action and drive change.

Kruger Products is also committed to making sustainability more accessible to more companies. To support this, the company launched the Sustainability website resource on canadiangrocer.com. The page includes insight from leaders in the industry and shares trending topics with the objective of encouraging companies to see opportunities that sustainability initiatives can bring.

Results

Each year since its launch in 2012, Leaders in Sustainable Thinking has tailored the conference theme to focus on relevant issues and opportunities including, Green/Sustainable Consumer Purchasing in Canada (2012), Responsible Sourcing (2013), Sustainable Transportation and Logistics (2014), Sustainable Approach to Mitigating Risk (2015), Collaborating (2016).

The breadth of topics have provided attendees with the insight and information to look critically at their supply chain and operations. By doing this, businesses are able to mitigate risk and prepare for the future of their business. Additionally, key experts in their field attend each year to ensure that the companies are provided with pertinent research and, where relevant, global context.

Following each event, Kruger Products captures content and shares with a large Canadian audience audiences to further drive impact. The idea is to continue growing and supporting businesses delivering on their own sustainability initiatives.

Media

Produced by

Kruger Products

Links