ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 2nd Annual Shorty Social Good Awards

CIT Cares Month

Finalist in Financial Services

About this entry

At CIT Group, building stronger communities in the areas where we operate is a top priority for us. That is why we launched CIT Cares Month in June 2017. CIT Cares Month is a month-long company-wide giving back movement to mobilize our employees, foster collaboration, and create an enriching volunteer experience.

The program is an important pillar in our overall corporate citizenship strategy.

Why does this entry deserve to win?

CIT Group believes that if the community prospers, we all prosper. This idea is a fundamental part of our business model. As a 109-year-old company with more than 4,400 employees nationwide, we continue to dedicate our time and resources to help the middle market and small businesses flourish – and this year nearly 40% of our employees participated, volunteering over 7,625 hours!

Through CIT Cares, we align our company's core values to focus on engaging within the communities we serve, fostering relationships with nonprofits, and cultivating a culture of giving back. Giving back is not an afterthought but rather a cornerstone for progress.

CIT Cares Month offered a variety of opportunities for our team to get involved. Our efforts extended throughout the nation at our 13 locations, which allowed us to make a direct impact on those around us. "No time" should not be a reason to not volunteer, and to help this, our employees can use up to 8 hours of paid volunteer time off (VTO) during the month to support a non-profit organization.

We also launched a photo contest that featured a new theme each week throughout the month. Sporting the CIT Cares shirts, our employees took photos during the volunteer event. The themes were: funniest group photo, best photo bomb, spells out CIT, and before and after group photos.

Our employees leveraged their expertise and ideas to support projects and causes that are most needed within their local communities. Our tangible efforts impacted people's lives through prepping and serving hot meals, building homes, cleaning parks, donating school supplies, planting fruits and vegetables, and teaching financial literacy to youth.

The organizations that we supported shared their gratitude for our volunteers on social media. City Rescue Mission in Jacksonville, Florida tweeted: "Thank you @CITgroup Jacksonville for donating over 43,000 pounds of food to City Rescue Mission today!"

Results

CIT Cares Month launched in June 2017 to contribute to local communities across the US. Here is what we accomplished this past month:

Highlights:

With the success of our pilot CIT Cares Month this year, we hope to extend our endeavors for years to come.

Media

Video for CIT Cares Month

Produced by

CIT Group

Entry Credits