ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 2nd Annual Shorty Social Good Awards Best in Financial Services

This award honors brands and organizations in the financial services industry who use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. Banks, credit cards, money management and financial services are eligible for this award.

See previous winners and honorees here.

Finalists

finalist
gold
#ForeverProud
The primary objectives were to develop unique ways to build personal connections with the LGBT community, empower local TD Bank stores and employees to celebrate diversity, and increase TD Bank brand awareness and consideration.Secondary objectives included highlighting TD Bank's commitment to Diversity & Inclusion and providing a platform for mem…
finalist
CIT Cares Month
At CIT Group, building stronger communities in the areas where we operate is a top priority for us. That is why we launched CIT Cares Month in June 2017. CIT Cares Month is a month-long company-wide giving back movement to mobilize our employees, foster collaboration, and create an enriching volunteer experience.The program is an important pillar …
finalist
CME Pink and CME Movember
CME Group launched our partnership with Bright Pink and the Movember Foundation in the fall of 2015 with two goals in mind: To fuel more life-saving cancer education and research, and to continue to improve and save lives for those suffering from and at risk of developing these devastating diseases.Our second annual Pink for a Purpose campaign was…
finalist
Caregiving
Stand Up To Cancer is like no other cancer research organization. It's a groundbreaking initiative that encourages leading scientists to collaborate – not compete. The result? Acceleration in cancer research, getting new therapies to patients quickly and to save lives now.Every summer since 2010, Mastercard has partnered with Stand Up To Cancer. H…
finalist
Why I Send
Remittances, the simple act of sending money, has been a constant feature of the immigrant experience throughout American history, from Irish laborers in New York during the potato famine to the Filipino nurses working in San Diego today.The U.S. is a new home for many who made the sacrifice of leaving their families behind to support them financi…

Nominees

Barclaycard #ThanksGifting
Social-based holiday campaign designed to drive engagement – by asking Barclaycard Card Members and Social Fans to share who they're thankful for, why and how they'd show their appreciation (gift them) during 2016 holiday. Select cardmembers and non-cardmembers would receive Surprise & Delight experiences based on their messages
Confidence King
In America today, people not living in the 1% are falling through the cracks. People are financially, emotionally and physically stressed out. And they're angry. Consumers have lost trust in the banking industry, and even banking employees are scratching their heads too. As the year began in 2016, Bank stocks continued to fall, as did consumer confidence. A…
Goldman Sachs National Small Business Week Campaign
Celebrate and participate in National Small Business Week to:-Generate breakthrough awareness of the Goldman Sachs 10,000 Small Businesses program-Drive engagement with National Small Business Week content on @GS10KSmallBiz-Build favorability for Goldman Sachs by demonstrating the firm's commitment to small business growth-Tap into the 10,000 Small Business…
PwC and Rapper Dee-1 Team Up to Teach Financial Literacy
PwC's PR and Social Media Team wanted to create a game-changing campaign based on what could be perceived as a dry and crowded subject matter - financial literacy. We accepted the challenge to boost awareness of an already-existing firmwide corporate responsibility commitment called Earn Your Future. Our leaders and staff had been teaching financial literac…
Sound of Confidence
In America today, people not living in the 1% are falling through the cracks. People are financially, emotionally and physically stressed out. And they're angry. Consumers have lost trust in the banking industry, and even banking employees are scratching their heads too. As the year began in 2016, Bank stocks continued to fall, as did consumer confidence. A…
The American Tax Education Campaign
TaxSlayer's mission was to discover key emotions of the American psyche, generating quantitative insights where we could better understand, educate and share Americans' views on paying taxes and the filing process itself. We believe that helping Americans understand the stressors, challenges, and online solutions when paying taxes can help ensure they: 1) d…